Verfügbarkeit: Loyalty schemes in retailing

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs

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Bibliographische Detailangaben
1. Verfasser:	Hoffmann, Nicolas (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Frankfurt am Main PL Acad. Research 2013
Schriftenreihe:	Forschungsergebnisse der Wirtschaftsuniversität Wien 61
Schlagworte:	Kundenbindung Einzelhandel Kundentreue Bonus
Online-Zugang:	Inhaltsverzeichnis Einführung/Vorwort Inhaltstext Inhaltsverzeichnis
Beschreibung:	Zusätzliches Online-Angebot unter DOI 10.3726/978-3-653-03515-5. - Literaturangaben
Beschreibung:	291 S. Ill., graph. Darst.
ISBN:	9783631638804

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Datensatz im Suchindex

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adam_text	TABLE OF CONTENTS INDEX OF TABLES 9 INDEX OF FIGURES 11 1. INTRODUCTION 15 1.1 PROBLEM DEFINITION 15 1.2 RESEARCH OBJECTIVE 18 1.3 STRUCTURE OF THIS PAPER 20 2. LOYALTY 21 2.1 DEFINITION 22 2.1.1 HISTORICAL DEVELOPMENT OF THE LOYALTY DEFINITION 23 2.1.2 AN ATTEMPT AT PINPOINTING THE TERMS 23 2.2 EXPLORING THE EMERGENCE OF LOYALTY 25 2.2.1 CLASSIFYING THE REASONS FOR LOYALTY FORMATION 25 2.2.2 THE S-O-R MODEL AS A WAY OUT 27 2.2.3 CONCLUSION 35 2.3 CUSTOMER LOYALTY SCHEMES AND LOYALTY 35 2.3.1 PREDOMINANTLY POSITIVE EVIDENCE 40 2.3.2 PREDOMINANTLY NEGATIVE EVIDENCE 44 2.3.3 POSSIBLE EXPLANATIONS FOR THE MIXED RESULTS 46 2.3.4 REFLECTION 50 3. LOYALTY SCHEMES 53 3.1 DEFINITION 53 3.2 HISTORICAL DEVELOPMENT AND CURRENT SPREAD 54 3.3 TYPES OF LOYALTY SCHEMES 58 3.3.1 B2C VS. B2B 62 3.3.2 STAND-ALONE VS. SHARED VS. COALITION 62 3.3.3 WITHIN SECTOR VS. ACROSS SECTOR 64 3.3.4 IN-HOUSE VS. OUTSOURCED ADMINISTRATION 64 3.3.5 TARGET GROUP 64 3.3.6 OPEN VS. CLOSED 66 3.3.7 MEMBER LIMIT 68 5 HTTP://D-NB.INFO/1044783680 3.3.8 REWARD STRUCTURE 68 3.4 THE VALUE OF DATA 81 3.4.1 DATA MINING 83 3.4.2 A LOOK AT RETAILING AND MARKET BASKET ANALYSIS 88 3.5 CHARACTERISTICS OF LOYALTY SCHEMES 91 3.5.1 BENEFITS 93 3.5.2 DRAWBACKS 97 4. COALITION SCHEMES 107 4.1 SCHEME TYPES 108 4.1.1 RETAIL-ORIENTED COALITIONS 108 4.1.2 AIRLINE COALITIONS 110 4.1.3 OTHER VARIATIONS ILL 4.2 DIFFERENCES TO STAND-ALONE PROGRAMS 113 4.2.1 ADVANTAGES 113 4.2.2 DISADVANTAGES 116 4.3 SUCCESS FACTORS 118 4.4 IMPACT, SPREAD, AND CUSTOMER PERCEPTION 119 4.5 THE NEXT EVOLUTIONARY STEP? 124 5. EMPIRICAL STUDY DESIGN 125 5.1 STUDY CONFIGURATION 125 5.1.1 QUALITATIVE COMPONENT 126 5.1.2 QUANTITATIVE COMPONENT 127 5.1.3 OVERVIEW OF THE SUBJECTS OF STUDY 132 5.2 THE FIRST STAGE OF DEVELOPING A CONCEPTUAL FRAMEWORK: A LOOK AT SATISFACTION 136 5.3 THEORETICAL REFERENCE POINTS 144 5.3.1 MOTIVATIONAL THEORIES 144 5.3.2 TRANSACTION COST THEORY 147 5.3.3 SOCIAL EXCHANGE THEORY 148 5.3.4 LEARNING THEORY 149 5.3.5 THEORY OF PERCEIVED RISK 151 5.3.6 THEORY OF COGNITIVE DISSONANCE 152 5.3.7 OTHER THEORIES 153 5.4 FINALIZING THE CONCEPTUAL MODEL AND THE HYPOTHESES 154 5.4.1 THE RELATIONSHIP BETWEEN LOYALTY PROGRAM MEMBERSHIP, STORE SATISFACTION, AND LOYALTY 154 5.4.2 THE EFFECT OF SHOPPER CHARACTERISTICS 156 5.4.3 THE INFLUENCE OF COMPETING LOYALTY PROGRAM MEMBERSHIPS. 158 6 5.5 CONSTRUCT OPERATIONALIZATION 160 5.5.1 STORE SATISFACTION 160 5.5.2 LOYALTY 161 5.5.3 ECONOMIC SHOPPING ORIENTATION 165 6. EMPIRICAL STUDY RESULTS 167 6.1 SAMPLE DESCRIPTION AND DATA CLEANSING PROCESSES 167 6.2 EXTENDED DESCRIPTIVE STATISTICS 169 6.2.1 DEMOGRAPHIC, SOCIO-ECONOMIC, AND OTHER SHOPPER CHARACTERISTICS 170 6.2.2 LOYALTY CARDS 176 6.2.3 SATISFACTION AND LOYALTY 183 6.2.4 PURCHASE BEHAVIOR 187 6.2.5 COMMON LOYALTY PROGRAM MEMBER-SPECIFIC ITEMS 190 6.2.6 REMAINING COALITION SCHEME-SPECIFIC ITEMS 200 6.2.7 REMAINING STAND-ALONE SCHEME-SPECIFIC ITEMS 202 6.3 MAIN MODEL TEST 205 6.3.1 RELIABILITY AND VALIDITY 206 6.3.2 HYPOTHESIS 1 212 6.3.3 HYPOTHESIS 2 213 6.3.4 HYPOTHESIS 3 215 6.3.5 HYPOTHESIS 4 216 6.3.6 HYPOTHESES 5A + B 218 6.3.7 HYPOTHESIS 6 219 6.3.8 THE MULTI-PARTNER VS. STAND-ALONE COMPARISON 220 6.4 QUALITATIVE STUDY ROUNDUP 223 7. CONCLUSION 231 7.1 SUMMARY 231 7.2 MANAGERIAL IMPLICATIONS 242 7.3 LIMITATIONS AND FURTHER RESEARCH 245 7.4 CONCLUDING REFLECTION 248 APPENDIX 251 APPENDIX A: SURVEY FORM COVER PAGE 251 APPENDIX B: SURVEY FORM 1 - ARAL MAIN GROUP 252 APPENDIX C: SURVEY FORM 2 - SHELL MAIN GROUP 256 APPENDIX D: SURVEY FORM 3 - ARAL CONTROL GROUP 260 APPENDIX E: SURVEY FORM 4 - SHELL CONTROL GROUP 263 REFERENCES 267 7
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author	Hoffmann, Nicolas
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spelling	Hoffmann, Nicolas Verfasser aut Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs Nicolas Hoffmann. [WU, Wirtschaftsuniversität Wien] Frankfurt am Main PL Acad. Research 2013 291 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Forschungsergebnisse der Wirtschaftsuniversität Wien 61 Zusätzliches Online-Angebot unter DOI 10.3726/978-3-653-03515-5. - Literaturangaben Kundenbindung (DE-588)4384508-3 gnd rswk-swf Einzelhandel (DE-588)4127747-8 gnd rswk-swf Kundentreue (DE-588)4393499-7 gnd rswk-swf Bonus (DE-588)4146278-6 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s Kundentreue (DE-588)4393499-7 s Kundenbindung (DE-588)4384508-3 s Bonus (DE-588)4146278-6 s DE-604 Forschungsergebnisse der Wirtschaftsuniversität Wien 61 (DE-604)BV019734490 61 X:MVB application/pdf http://www.peterlang.com/exportdatas/exportfiles/onix/toc/9783631638804_toc.pdf Inhaltsverzeichnis X:MVB application/pdf http://www.peterlang.com/exportdatas/exportfiles/onix/intro/9783631638804_leseprobe01.pdf Einführung/Vorwort X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4527962&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027035497&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Hoffmann, Nicolas Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs Forschungsergebnisse der Wirtschaftsuniversität Wien Kundenbindung (DE-588)4384508-3 gnd Einzelhandel (DE-588)4127747-8 gnd Kundentreue (DE-588)4393499-7 gnd Bonus (DE-588)4146278-6 gnd
subject_GND	(DE-588)4384508-3 (DE-588)4127747-8 (DE-588)4393499-7 (DE-588)4146278-6
title	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs
title_auth	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs
title_exact_search	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs
title_full	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs Nicolas Hoffmann. [WU, Wirtschaftsuniversität Wien]
title_fullStr	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs Nicolas Hoffmann. [WU, Wirtschaftsuniversität Wien]
title_full_unstemmed	Loyalty schemes in retailing a comparison of stand-alone and multi-partner programs Nicolas Hoffmann. [WU, Wirtschaftsuniversität Wien]
title_short	Loyalty schemes in retailing
title_sort	loyalty schemes in retailing a comparison of stand alone and multi partner programs
title_sub	a comparison of stand-alone and multi-partner programs
topic	Kundenbindung (DE-588)4384508-3 gnd Einzelhandel (DE-588)4127747-8 gnd Kundentreue (DE-588)4393499-7 gnd Bonus (DE-588)4146278-6 gnd
topic_facet	Kundenbindung Einzelhandel Kundentreue Bonus
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volume_link	(DE-604)BV019734490
work_keys_str_mv	AT hoffmannnicolas loyaltyschemesinretailingacomparisonofstandaloneandmultipartnerprograms

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