Holdings: The Social Web in the Hotel Industry

The Social Web in the Hotel Industry: The Impact of the Social Web on the Information Process of German Hotel Guests

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Bibliographic Details
Main Author:	Chehimi, Nadine (Author)
Format:	Thesis Electronic eBook
Language:	English
Published:	Wiesbaden Springer Gabler 2014
Subjects:	Management Wirtschaft Economics Marketing Economics/Management Science Hochschulschrift
Online Access:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Physical Description:	Online-Ressource (XXIV, 183 p. 79 illus, online resource)
ISBN:	9783658045449
DOI:	10.1007/978-3-658-04544-9

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Record in the Search Index

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adam_text	THE SOCIAL WEB IN THE HOTEL INDUSTRY / CHEHIMI, NADINE : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS INTRODUCTION THE SOCIAL WEB TOURIST INFORMATION SEARCH THE GERMAN HOTEL MARKET METHODOLOGY RESULTS OF THE SURVEY CONCLUDING REMARKS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. THE SOCIAL WEB IN THE HOTEL INDUSTRY / CHEHIMI, NADINE : 2014 ABSTRACT / INHALTSTEXT THE SOCIAL WEB IS DEFINED AS THE SOCIAL PART OF THE INTERNET THAT ENABLES (PERSONALLY UNKNOWN) PEOPLE TO SOCIALLY INTERACT WITH EACH OTHER IN ORDER TO CHERISH FRIENDSHIPS AND MAKE NEW ACQUAINTANCES. THE SOCIAL WEB’S CURRENT SIGNIFICANCE EXCEEDS THIS INITIAL FOCUS, BY ALSO ENCOMPASSING CORPORATE AND COMMERCIAL ACTIVITIES. NADINE CHEHIMI EXAMINES TO WHAT EXTENT THE SOCIAL WEB INFLUENCES THE INFORMATION PROCESS OF GERMAN HOTEL GUESTS. IN ADDITION TO THE PRESENTATION OF THE SOCIAL WEB’S DEVELOPMENT AND CURRENT STATE OF USE, GENERAL AND TOURIST INFORMATION PROCESSES AS WELL AS THE GERMAN HOTEL MARKET ARE DESCRIBED. WITH THE HELP OF A STANDARDIZED GUEST SURVEY, THE AUTHOR PRESENTS THE EXACT ROLE THE SOCIAL WEB CURRENTLY PLAYS IN THE TOURIST INFORMATION SEARCH. CONTENTS THE SOCIAL WEB TOURIST INFORMATION SEARCH THE GERMAN HOTEL MARKET TARGET GROUPS LECTURERS AND STUDENTS OF MARKETING, COMMUNICATION AND TOURISM HOTELIERS AND MARKETING SPECIALISTS THE AUTHOR NADINE CHEHIMI IS CURRENTLY WORKING AS PROJECT MANAGER FOR CUSTOMER RELATIONSHIP MANAGEMENT FOR A HOTEL CHAIN DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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record_format	marc
spellingShingle	Chehimi, Nadine The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Management Wirtschaft Economics Marketing Economics/Management Science
subject_GND	(DE-588)4113937-9
title	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests
title_auth	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests
title_exact_search	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests
title_full	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi
title_fullStr	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi
title_full_unstemmed	The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi
title_short	The Social Web in the Hotel Industry
title_sort	the social web in the hotel industry the impact of the social web on the information process of german hotel guests
title_sub	The Impact of the Social Web on the Information Process of German Hotel Guests
topic	Management Wirtschaft Economics Marketing Economics/Management Science
topic_facet	Management Wirtschaft Economics Marketing Economics/Management Science Hochschulschrift
url	https://doi.org/10.1007/978-3-658-04544-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027034465&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027034465&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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