The Social Web in the Hotel Industry: The Impact of the Social Web on the Information Process of German Hotel Guests
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2014
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| Schlagworte: | |
| Online-Zugang: | BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | Online-Ressource (XXIV, 183 p. 79 illus, online resource) |
| ISBN: | 9783658045449 |
| DOI: | 10.1007/978-3-658-04544-9 |
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| adam_text | THE SOCIAL WEB IN THE HOTEL INDUSTRY
/ CHEHIMI, NADINE
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
THE SOCIAL WEB
TOURIST INFORMATION SEARCH
THE GERMAN HOTEL MARKET
METHODOLOGY
RESULTS OF THE SURVEY
CONCLUDING REMARKS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
THE SOCIAL WEB IN THE HOTEL INDUSTRY
/ CHEHIMI, NADINE
: 2014
ABSTRACT / INHALTSTEXT
THE SOCIAL WEB IS DEFINED AS THE SOCIAL PART OF THE INTERNET THAT
ENABLES (PERSONALLY UNKNOWN) PEOPLE TO SOCIALLY INTERACT WITH EACH OTHER
IN ORDER TO CHERISH FRIENDSHIPS AND MAKE NEW ACQUAINTANCES. THE SOCIAL
WEB’S CURRENT SIGNIFICANCE EXCEEDS THIS INITIAL FOCUS, BY ALSO
ENCOMPASSING CORPORATE AND COMMERCIAL ACTIVITIES. NADINE CHEHIMI
EXAMINES TO WHAT EXTENT THE SOCIAL WEB INFLUENCES THE INFORMATION
PROCESS OF GERMAN HOTEL GUESTS. IN ADDITION TO THE PRESENTATION OF THE
SOCIAL WEB’S DEVELOPMENT AND CURRENT STATE OF USE, GENERAL AND TOURIST
INFORMATION PROCESSES AS WELL AS THE GERMAN HOTEL MARKET ARE DESCRIBED.
WITH THE HELP OF A STANDARDIZED GUEST SURVEY, THE AUTHOR PRESENTS THE
EXACT ROLE THE SOCIAL WEB CURRENTLY PLAYS IN THE TOURIST INFORMATION
SEARCH. CONTENTS THE SOCIAL WEB TOURIST INFORMATION SEARCH THE
GERMAN HOTEL MARKET TARGET GROUPS LECTURERS AND STUDENTS OF
MARKETING, COMMUNICATION AND TOURISM HOTELIERS AND MARKETING SPECIALISTS
THE AUTHOR NADINE CHEHIMI IS CURRENTLY WORKING AS PROJECT MANAGER FOR
CUSTOMER RELATIONSHIP MANAGEMENT FOR A HOTEL CHAIN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spellingShingle | Chehimi, Nadine The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Management Wirtschaft Economics Marketing Economics/Management Science |
| subject_GND | (DE-588)4113937-9 |
| title | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests |
| title_auth | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests |
| title_exact_search | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests |
| title_full | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi |
| title_fullStr | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi |
| title_full_unstemmed | The Social Web in the Hotel Industry The Impact of the Social Web on the Information Process of German Hotel Guests Nadine Chehimi |
| title_short | The Social Web in the Hotel Industry |
| title_sort | the social web in the hotel industry the impact of the social web on the information process of german hotel guests |
| title_sub | The Impact of the Social Web on the Information Process of German Hotel Guests |
| topic | Management Wirtschaft Economics Marketing Economics/Management Science |
| topic_facet | Management Wirtschaft Economics Marketing Economics/Management Science Hochschulschrift |
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