The social media MBA in practice: an essential collection of inspirational case studies to influence your social media strategy
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes index "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- |
| Beschreibung: | 1 Online-Ressource (319 S.) |
| ISBN: | 9781118524541 9781118524527 |
Internformat
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| 100 | 1 | |a Holloman, Christer |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The social media MBA in practice |b an essential collection of inspirational case studies to influence your social media strategy |c Christer Holloman |
| 264 | 1 | |a Hoboken |b Wiley |c 2013 | |
| 300 | |a 1 Online-Ressource (319 S.) | ||
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| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes index | ||
| 500 | |a "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- | ||
| 505 | 0 | |a part I. Set-up -- part II. Social media strategy -- part III. Social by department | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Social media | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804151768549949440 |
|---|---|
| any_adam_object | |
| author | Holloman, Christer |
| author_facet | Holloman, Christer |
| author_role | aut |
| author_sort | Holloman, Christer |
| author_variant | c h ch |
| building | Verbundindex |
| bvnumber | BV041580269 |
| collection | ZDB-38-EBR |
| contents | part I. Set-up -- part II. Social media strategy -- part III. Social by department |
| ctrlnum | (ZDB-30-PQE)ebr10777229 (OCoLC)874393535 (DE-599)BVBBV041580269 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041580269 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:04Z |
| institution | BVB |
| isbn | 9781118524541 9781118524527 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027025537 |
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| physical | 1 Online-Ressource (319 S.) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | Wiley |
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| spelling | Holloman, Christer Verfasser aut The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman Hoboken Wiley 2013 1 Online-Ressource (319 S.) txt rdacontent c rdamedia cr rdacarrier Includes index "The inside information that marketers and social media practitioners have been dying to get hands onIt seems like every day another self-appointed social media "guru" appears on the scene, offering to sell you his or her "surefire" cure for what ails you. Don't you think it's time you heard from the real experts--i.e., folks like you who are responsible for delivering their companies' social media strategies? Based on extensive interviews with marketing, media and networking professionals at many of today's most admired brands and companies, this book provides you with detailed examples of the social media strategies in place at, among others, Virgin Atlantic, Barclays, Skype, Dell, John Lewis, Ranstad, Honda, HP, E.con, and Chevrolet. The most comprehensive set of "blueprints" available in one book for delivering social media strategies more successfully Includes in-depth case studies packed with hand-on-advice that you can put to work in your company immediately Covers all-important strategic social media activities--from improving relationships with customers to generating more sales, product testing to team building The Companion Website features a gold mine of additional material, updates, war stories and much more"-- part I. Set-up -- part II. Social media strategy -- part III. Social by department Internet marketing Social media Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Social Media (DE-588)4639271-3 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Holloman, Christer The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy part I. Set-up -- part II. Social media strategy -- part III. Social by department Internet marketing Social media Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4037589-4 |
| title | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_auth | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_exact_search | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_full | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_fullStr | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_full_unstemmed | The social media MBA in practice an essential collection of inspirational case studies to influence your social media strategy Christer Holloman |
| title_short | The social media MBA in practice |
| title_sort | the social media mba in practice an essential collection of inspirational case studies to influence your social media strategy |
| title_sub | an essential collection of inspirational case studies to influence your social media strategy |
| topic | Internet marketing Social media Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketing Social media Social Media Marketing |
| work_keys_str_mv | AT hollomanchrister thesocialmediambainpracticeanessentialcollectionofinspirationalcasestudiestoinfluenceyoursocialmediastrategy |