Big data marketing: engage your customers more effectively and drive value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, New Jersey
John Wiley & Sons, Inc.
[2013]
|
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (208 S.) |
| ISBN: | 9781118733899 9781118734056 |
Internformat
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| 650 | 4 | |a Marketing / Data processing | |
| 650 | 4 | |a Marketing research / Statistical methods | |
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Datensatz im Suchindex
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| author_facet | Arthur, Lisa |
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| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV041580239 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:00:04Z |
| institution | BVB |
| isbn | 9781118733899 9781118734056 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027025507 |
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| physical | 1 Online-Ressource (208 S.) |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
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| publisher | John Wiley & Sons, Inc. |
| record_format | marc |
| spelling | Arthur, Lisa Verfasser aut Big data marketing engage your customers more effectively and drive value Lisa Arthur Hoboken, New Jersey John Wiley & Sons, Inc. [2013] 1 Online-Ressource (208 S.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing Electronic books |
| spellingShingle | Arthur, Lisa Big data marketing engage your customers more effectively and drive value Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| title | Big data marketing engage your customers more effectively and drive value |
| title_auth | Big data marketing engage your customers more effectively and drive value |
| title_exact_search | Big data marketing engage your customers more effectively and drive value |
| title_full | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_fullStr | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_full_unstemmed | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_short | Big data marketing |
| title_sort | big data marketing engage your customers more effectively and drive value |
| title_sub | engage your customers more effectively and drive value |
| topic | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| topic_facet | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| work_keys_str_mv | AT arthurlisa bigdatamarketingengageyourcustomersmoreeffectivelyanddrivevalue |