Design in business: strategic innovation through design
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Financial Times/Prentice Hall
2002
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxii, 287 p. ill. 25 cm |
Internformat
MARC
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| 245 | 1 | 0 | |a Design in business |b strategic innovation through design |c Margaret Bruce and John Bessant |
| 264 | 1 | |a Harlow, England |b Financial Times/Prentice Hall |c 2002 | |
| 300 | |a xxii, 287 p. |b ill. |c 25 cm | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Success in business | |
| 650 | 4 | |a Corporate profits | |
| 650 | 4 | |a Competition | |
| 650 | 7 | |a Design industriel |2 ram | |
| 650 | 7 | |a Compétitivité (économie politique) |2 ram | |
| 650 | 7 | |a Marketing stratégique |2 ram | |
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| 650 | 7 | |a Competition |2 fast | |
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Datensatz im Suchindex
| _version_ | 1804151768298291200 |
|---|---|
| adam_text | CO
-I—*
^i. Foreword - Sir Christopher Frayling xii
_i_i Preface - Nigel Slack xiii
C Acknowledgements xvii
O Authors biographies xviii
C_) Introduction xxi
Section 1: Design definitions and management processes 1
Introduction 1
Chapter 1: Why design? - John Bessant 3
Learning objectives 3
Introduction 3
Design as a managed process 5
Design is not an easy journey 5
Design as a key strategic resource 7
Conclusion 14
Essay questions 15
Further reading 15
References 16
Chapter 2: What is design? - Margaret Bruce and John Bessant 18
Learning objectives 18
Introduction 18
Defining design 19
Design as doing - managing the process 24
Creativity - the engine behind design 26
Creativity, design, innovation - what s in a name? 30
Conclusion 33
Essay questions 34
Further reading 34
References 35
Chapter 3: Managing design as a process - Margaret Bruce and John
Bessant 36
Learning objectives 36
Introduction 36
!
i CONTENTS |
Can we manage design? 37 ,
Design as a process 38 ^
Managing risk: the role of strategic gateways 40 J
Design as an integrated process 47 j
Conclusion 56 j
Essay questions 5 7 j
Further reading 57 |
References 58 j
Section 2: Integrated design management 59 j
Introduction 59
Chapter 4: Strategy and design - Dave Francis 61
Learning objectives 61
Introduction 61
Formulating strategy 63
Four approaches to strategy formulation 67
Strategy and design 71
Conclusion 72
Essay questions 74
Further reading 74
References 75
Chapter 5: Marketing and design - Margaret Bruce 76
Learning objectives 76
Introduction 76
Marketing and design 77
Design and the marketing mix 82
Making connections between design and marketing 82
Corporate identity 87
Design management for marketing 95
Market research and design 97
Sourcing design and the design brief 104
Conclusion 107
Essay questions 109
Further reading 109
References 110
Chapter 6: Managing design: an operations management
perspective - Paul Coughlan 112
Learning objectives 112
Introduction 113
Seeing business activity in operational terms 114
Development success and failure 115
S CONTENTS IX
I The process of development ] 16
j The serial approach to development 118
j Design - manufacturing integration 120
Design for manufacture and consistency 122
Target costing 127
Evaluating the product development process 129
Conclusion 134
| Essay questions 135
j Further reading 136
I References 137
I Chapter 7: An organisational perspective - Nick Oliver 139
I Learning objectives 139
: Introduction 139
An organisational perspective 140
Managing creative individuals 143
Project teams 144
Organisational structure 151
Culture, design and innovation 161
Conclusion 164
Essay questions 164
Further reading 165
References 165
Chapter 8: Finance and design - Bill Nixon 166
Learning objectives 166
Introduction 166
The need for multidisciplinary teams 167
The NPD team 168
Establishing an understanding of the NPD process 169
Evaluating design performance 171
Leading and lagging measures 172
Ex post evaluation of design performance 1 73
Evaluation of NPD expenditure 1 74
Management accounting support for the design process 1 76
Conclusion 180
Essay questions 181
Further reading 182
References 182
Chapter 9: Design and the law - David Bainbridge 185
Learning objectives 185
Introduction 185
Intellectual property rights and designs 186
Copyright 187
1
CONTENTS
Design rights 191
Unregistered design right 194
Patents 197
Trade marks 199
Passing off 202
Law of confidence 203
Exploiting and dealing with rights in designs 205 |
Assignment (transfer of ownership) 207 |
Licensing 207 I
Conclusion 209 J
Essay questions 210 l
Further reading 210
Reference 210
Section 3: Improving the design process 211
Introduction 211
Chapter 10: Performance measurement and benchmarking -
Nick Oliver 213
Learning objectives 213
Introduction 213
What is performance? 214
Benchmarking 217
International comparisons 219
Product development performance 220
Conclusion 235
Essay questions 236
Further reading 236
References 236
Chapter 11: Design tools - Tom Inns 237
Learning objectives 237
Introduction 237
How tools develop capability within a business 238
Auditing design activity 240
Design Atlas 241
Types of tool 245
Conclusion 249
Essay questions 249
Further reading 249
References 250
* CONTENTS Xi
Section 4: Designs on the future 253
r Introduction 253
| Chapter 12: Creating design futures - Margaret Bruce 255
jj
I Learning objectives 255
| Introduction 255
I Design for sustainability 256
| E-commerce 265
[ Trend forecasting: fashion industry 269
s Technology, futures and alliances 274
j Conclusion 276
Essay questions 277
; Further reading 277
• References 277
Index 279
|
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| spelling | Bruce, Margaret Verfasser aut Design in business strategic innovation through design Margaret Bruce and John Bessant Harlow, England Financial Times/Prentice Hall 2002 xxii, 287 p. ill. 25 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Business planning Success in business Corporate profits Competition Design industriel ram Compétitivité (économie politique) ram Marketing stratégique ram Business planning fast Competition fast Corporate profits fast Success in business fast Management (DE-588)4037278-9 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Industriedesign (DE-588)4072788-9 s Management (DE-588)4037278-9 s DE-604 Innovation (DE-588)4027089-0 s Produktgestaltung (DE-588)4047340-5 s Bessant, John R. 1952- Sonstige (DE-588)131650513 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027025236&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bruce, Margaret Design in business strategic innovation through design Business planning Success in business Corporate profits Competition Design industriel ram Compétitivité (économie politique) ram Marketing stratégique ram Business planning fast Competition fast Corporate profits fast Success in business fast Management (DE-588)4037278-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Industriedesign (DE-588)4072788-9 gnd Innovation (DE-588)4027089-0 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4047340-5 (DE-588)4072788-9 (DE-588)4027089-0 |
| title | Design in business strategic innovation through design |
| title_auth | Design in business strategic innovation through design |
| title_exact_search | Design in business strategic innovation through design |
| title_full | Design in business strategic innovation through design Margaret Bruce and John Bessant |
| title_fullStr | Design in business strategic innovation through design Margaret Bruce and John Bessant |
| title_full_unstemmed | Design in business strategic innovation through design Margaret Bruce and John Bessant |
| title_short | Design in business |
| title_sort | design in business strategic innovation through design |
| title_sub | strategic innovation through design |
| topic | Business planning Success in business Corporate profits Competition Design industriel ram Compétitivité (économie politique) ram Marketing stratégique ram Business planning fast Competition fast Corporate profits fast Success in business fast Management (DE-588)4037278-9 gnd Produktgestaltung (DE-588)4047340-5 gnd Industriedesign (DE-588)4072788-9 gnd Innovation (DE-588)4027089-0 gnd |
| topic_facet | Business planning Success in business Corporate profits Competition Design industriel Compétitivité (économie politique) Marketing stratégique Management Produktgestaltung Industriedesign Innovation |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027025236&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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