Design thinking for strategic innovation: what they can't teach you at business or design school
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Bibliographische Detailangaben
1. Verfasser: Mootee, Idris 1958- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Hoboken, N.J. John Wiley & Sons Inc 2013
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Online-Zugang:BTW01
Volltext
Beschreibung:There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work
Beschreibung:1 Online-Ressource (xi, 210 pages)
ISBN:9781118748855
1118748859
1118620127
9781118620120
1299804888
9781299804883
9781118748688
1118748689

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