Market research in practice: how to get greater insight from your market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
2013
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | " Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research"-- |
| Beschreibung: | 1 Online-Ressource (257 p.) graph. Darst. |
| ISBN: | 0749468645 0749468653 9780749468644 9780749468651 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hague, Paul |
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| bvnumber | BV041573326 |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:59:55Z |
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| isbn | 0749468645 0749468653 9780749468644 9780749468651 |
| language | English |
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| spelling | Hague, Paul Verfasser aut Market research in practice how to get greater insight from your market Paul Hague, Nick Hague & Carol-Ann Morgan 2. ed. London Kogan Page 2013 1 Online-Ressource (257 p.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier " Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Offering a clear, step-by-step guide to the whole process - from planning and executing a project through to analysis and presentation of the findings, the book explains how to use tools and methods effectively and obtain the most reliable results. With new chapters on using market research, international aspects and new research trends (including coverage of social media research and mobile surveys) this fully updated second edition also includes the latest information on carrying out market research design, secondary research, sampling and statistics, questionnaire design, data analysis and reporting.Accompanied by a range of online tools and templates and supported throughout by examples from real market research practice, this is a valuable guide for students, researchers, marketers and users of market research"-- BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Hague, Nick Sonstige oth Morgan, Carol-Ann Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=642635 Aggregator Volltext |
| spellingShingle | Hague, Paul Market research in practice how to get greater insight from your market BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Market research in practice how to get greater insight from your market |
| title_auth | Market research in practice how to get greater insight from your market |
| title_exact_search | Market research in practice how to get greater insight from your market |
| title_full | Market research in practice how to get greater insight from your market Paul Hague, Nick Hague & Carol-Ann Morgan |
| title_fullStr | Market research in practice how to get greater insight from your market Paul Hague, Nick Hague & Carol-Ann Morgan |
| title_full_unstemmed | Market research in practice how to get greater insight from your market Paul Hague, Nick Hague & Carol-Ann Morgan |
| title_short | Market research in practice |
| title_sort | market research in practice how to get greater insight from your market |
| title_sub | how to get greater insight from your market |
| topic | BUSINESS & ECONOMICS / Marketing / Research bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / Research BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing research Marktforschung |
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