Laddering: unlocking the potential of consumer behavior
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2013
|
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
| Beschreibung: | Includes index History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze |
| Beschreibung: | 1 Online-Ressource (xvi, 208 p.) Ill. |
| ISBN: | 1118652975 9781118652978 |
Internformat
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| 264 | 1 | |a Hoboken |b Wiley |c 2013 | |
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| 500 | |a Includes index | ||
| 500 | |a History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study | ||
| 500 | |a Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze | ||
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Datensatz im Suchindex
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| author | Holtzclaw, Eric V. |
| author_facet | Holtzclaw, Eric V. |
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| building | Verbundindex |
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| dewey-full | 658.8/342 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/342 |
| dewey-search | 658.8/342 |
| dewey-sort | 3658.8 3342 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| indexdate | 2024-07-10T00:59:55Z |
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| isbn | 1118652975 9781118652978 |
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| spelling | Holtzclaw, Eric V. Verfasser aut Laddering unlocking the potential of consumer behavior Eric V. Holtzclaw Hoboken Wiley 2013 1 Online-Ressource (xvi, 208 p.) Ill. txt rdacontent c rdamedia cr rdacarrier Includes index History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study Marketing and product development best practices for a fragmented economy The rules for marketing and product development have changed forever. You no longer control where and how consumers receive marketing messages. The consumer is in charge, with ever-growing choices and a shrinking decision window. Therefore, it is crucial to understand what drives customer behavior to design products, marketing, and experiences that will succeed. Laddering explains how to better understand your customers' core values. Learn to ask the right questions from your customers, use it to analyze BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Wirtschaft Consumer behavior Marktforschung (DE-588)4037630-8 gnd rswk-swf Electronic books Marktforschung (DE-588)4037630-8 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-56612-1 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=604489 Aggregator Volltext |
| spellingShingle | Holtzclaw, Eric V. Laddering unlocking the potential of consumer behavior BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Wirtschaft Consumer behavior Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Laddering unlocking the potential of consumer behavior |
| title_auth | Laddering unlocking the potential of consumer behavior |
| title_exact_search | Laddering unlocking the potential of consumer behavior |
| title_full | Laddering unlocking the potential of consumer behavior Eric V. Holtzclaw |
| title_fullStr | Laddering unlocking the potential of consumer behavior Eric V. Holtzclaw |
| title_full_unstemmed | Laddering unlocking the potential of consumer behavior Eric V. Holtzclaw |
| title_short | Laddering |
| title_sort | laddering unlocking the potential of consumer behavior |
| title_sub | unlocking the potential of consumer behavior |
| topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Consumer behavior fast Wirtschaft Consumer behavior Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Consumer behavior Wirtschaft Marktforschung |
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