Neuromarketing for dummies:
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
Mississauga, Ont.
Wiley
2013
|
Schriftenreihe: | --For dummies
|
Schlagworte: | |
Online-Zugang: | TUM01 Volltext |
Beschreibung: | Includes index |
Beschreibung: | 1 Online-Ressource (xiv, 392 p.) |
ISBN: | 1118518586 1118518993 9781118518588 9781118518991 |
Internformat
MARC
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245 | 1 | 0 | |a Neuromarketing for dummies |c by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl |
264 | 1 | |a Mississauga, Ont. |b Wiley |c 2013 | |
300 | |a 1 Online-Ressource (xiv, 392 p.) | ||
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Datensatz im Suchindex
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any_adam_object | |
author | Genco, Stephen J. |
author_GND | (DE-588)1044562196 (DE-588)1044562366 |
author_facet | Genco, Stephen J. |
author_role | aut |
author_sort | Genco, Stephen J. |
author_variant | s j g sj sjg |
building | Verbundindex |
bvnumber | BV041573069 |
classification_rvk | CW 7500 QP 600 QP 631 |
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dewey-full | 658.8342 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8342 |
dewey-search | 658.8342 |
dewey-sort | 3658.8342 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Psychologie Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T00:59:55Z |
institution | BVB |
isbn | 1118518586 1118518993 9781118518588 9781118518991 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027018441 |
oclc_num | 854910012 |
open_access_boolean | |
owner | DE-91 DE-BY-TUM |
owner_facet | DE-91 DE-BY-TUM |
physical | 1 Online-Ressource (xiv, 392 p.) |
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publishDate | 2013 |
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publisher | Wiley |
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series2 | --For dummies |
spelling | Genco, Stephen J. Verfasser (DE-588)1044562196 aut Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl Mississauga, Ont. Wiley 2013 1 Online-Ressource (xiv, 392 p.) txt rdacontent c rdamedia cr rdacarrier --For dummies Includes index BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Consumer behavior Neuromarketing (DE-588)7601901-9 gnd rswk-swf Neuromarketing (DE-588)7601901-9 s DE-604 Pohlmann, Andrew P. Sonstige (DE-588)1044562366 oth Steidl, Peter E. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=618848 Aggregator Volltext |
spellingShingle | Genco, Stephen J. Neuromarketing for dummies BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Consumer behavior Neuromarketing (DE-588)7601901-9 gnd |
subject_GND | (DE-588)7601901-9 |
title | Neuromarketing for dummies |
title_auth | Neuromarketing for dummies |
title_exact_search | Neuromarketing for dummies |
title_full | Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl |
title_fullStr | Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl |
title_full_unstemmed | Neuromarketing for dummies by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl |
title_short | Neuromarketing for dummies |
title_sort | neuromarketing for dummies |
topic | BUSINESS & ECONOMICS / Consumer Behavior bisacsh Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Consumer behavior Neuromarketing (DE-588)7601901-9 gnd |
topic_facet | BUSINESS & ECONOMICS / Consumer Behavior Psychologie Wirtschaft Neuromarketing Marketing / Psychological aspects Consumer behavior |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=618848 |
work_keys_str_mv | AT gencostephenj neuromarketingfordummies AT pohlmannandrewp neuromarketingfordummies AT steidlpetere neuromarketingfordummies |