The irrational consumer: applying behavioural economics to your business strategy
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham, Surrey
Gower
2013
|
| Subjects: | |
| Online Access: | Volltext |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | 1 Online-Ressource (viii, 141 p.) Ill., graph. Darst. |
| ISBN: | 9781472413451 1472413458 9781472413765 |
Staff View
MARC
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| language | English |
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| physical | 1 Online-Ressource (viii, 141 p.) Ill., graph. Darst. |
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| spelling | Trevisan, Enrico 1973- Verfasser (DE-588)132971631 aut The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan Farnham, Surrey Gower 2013 1 Online-Ressource (viii, 141 p.) Ill., graph. Darst. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index BUSINESS & ECONOMICS / Strategic Planning bisacsh Psychologie Wirtschaft Consumer behavior Economics / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Kaufverhalten (DE-588)4073331-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 s Kaufverhalten (DE-588)4073331-2 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-1-4724-1344-4 Erscheint auch als Druck-Ausgabe, Hardcover 1-4724-1344-X http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=573183 Aggregator Volltext |
| spellingShingle | Trevisan, Enrico 1973- The irrational consumer applying behavioural economics to your business strategy BUSINESS & ECONOMICS / Strategic Planning bisacsh Psychologie Wirtschaft Consumer behavior Economics / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4073331-2 |
| title | The irrational consumer applying behavioural economics to your business strategy |
| title_auth | The irrational consumer applying behavioural economics to your business strategy |
| title_exact_search | The irrational consumer applying behavioural economics to your business strategy |
| title_full | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_fullStr | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_full_unstemmed | The irrational consumer applying behavioural economics to your business strategy Enrico Trevisan |
| title_short | The irrational consumer |
| title_sort | the irrational consumer applying behavioural economics to your business strategy |
| title_sub | applying behavioural economics to your business strategy |
| topic | BUSINESS & ECONOMICS / Strategic Planning bisacsh Psychologie Wirtschaft Consumer behavior Economics / Psychological aspects Verbraucherverhalten (DE-588)4062644-1 gnd Kaufverhalten (DE-588)4073331-2 gnd |
| topic_facet | BUSINESS & ECONOMICS / Strategic Planning Psychologie Wirtschaft Consumer behavior Economics / Psychological aspects Verbraucherverhalten Kaufverhalten |
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