Fisher, J. G. (2014). Strategic brand engagement: Using HR and marketing to connect your brand customers, channel partners and employees. Kogan Page.
Chicago-Zitierstil (17. Ausg.)Fisher, John G. Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees. London [u.a.]: Kogan Page, 2014.
MLA-Zitierstil (9. Ausg.)Fisher, John G. Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees. Kogan Page, 2014.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.