Strategic brand engagement: using HR and marketing to connect your brand customers, channel partners and employees
"In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organizat...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
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| Schlagworte: | |
| Zusammenfassung: | "In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. ".. |
| Beschreibung: | VII, 219 S. graph. Darst. |
| ISBN: | 9780749470135 |
Internformat
MARC
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| 520 | |a "In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. ".. | ||
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| 650 | 4 | |a Organizational behavior | |
| 650 | 4 | |a Personnel management | |
| 650 | 4 | |a BUSINESS & ECONOMICS / Human Resources & Personnel Management | |
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV041568037 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:59:48Z |
| institution | BVB |
| isbn | 9780749470135 |
| language | English |
| lccn | 013028707 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027013486 |
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| physical | VII, 219 S. graph. Darst. |
| publishDate | 2014 |
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| publishDateSort | 2014 |
| publisher | Kogan Page |
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| spelling | Fisher, John G. Verfasser aut Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees John G. Fisher London [u.a.] Kogan Page 2014 VII, 219 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier "In March 2011, trade organization Enterprise Engagement Alliance found that "employee engagement" has overtaken phrases such as staff incentives and employee motivation for the first time after investigating business terms used via Google Analytics.The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. But despite the connection between internal and external brand engagement, both areas remain firmly entrenched in the traditional silos of HR and marketing, wasting resources and even contradicting each other in the pursuit of a common goal.Strategic Brand Engagement breaks down the traditional silos between HR, internal communications and marketing, offering a new approach for developing brand and employee engagement. Combining the best of these disciplines to create a strategic framework, it provides advice on how to develop organizational values in line with corporate branding, align key HR responsibilities such as recruitment and performance with the overall brand, develop a consistent communications strategy and measuring the impact of these strategies. ".. BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Wirtschaft Corporate culture Branding (Marketing) Organizational behavior Personnel management BUSINESS & ECONOMICS / Human Resources & Personnel Management BUSINESS & ECONOMICS / Organizational Development Erscheint auch als Online-Ausgabe 9780749470142 |
| spellingShingle | Fisher, John G. Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Wirtschaft Corporate culture Branding (Marketing) Organizational behavior Personnel management BUSINESS & ECONOMICS / Human Resources & Personnel Management BUSINESS & ECONOMICS / Organizational Development |
| title | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees |
| title_auth | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees |
| title_exact_search | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees |
| title_full | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees John G. Fisher |
| title_fullStr | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees John G. Fisher |
| title_full_unstemmed | Strategic brand engagement using HR and marketing to connect your brand customers, channel partners and employees John G. Fisher |
| title_short | Strategic brand engagement |
| title_sort | strategic brand engagement using hr and marketing to connect your brand customers channel partners and employees |
| title_sub | using HR and marketing to connect your brand customers, channel partners and employees |
| topic | BUSINESS & ECONOMICS / Human Resources & Personnel Management bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Wirtschaft Corporate culture Branding (Marketing) Organizational behavior Personnel management BUSINESS & ECONOMICS / Human Resources & Personnel Management BUSINESS & ECONOMICS / Organizational Development |
| topic_facet | BUSINESS & ECONOMICS / Human Resources & Personnel Management BUSINESS & ECONOMICS / Organizational Development Wirtschaft Corporate culture Branding (Marketing) Organizational behavior Personnel management |
| work_keys_str_mv | AT fisherjohng strategicbrandengagementusinghrandmarketingtoconnectyourbrandcustomerschannelpartnersandemployees |