The Routledge handbook of tourism marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Abingdon, OX [u.a.]
Routledge
2014
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge handbooks
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXII, 575 S. Ill., graph. Darst. |
| ISBN: | 9780415597036 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804151643269234688 |
|---|---|
| adam_text | Contents
List of
figures
xii
List of tables
xiv
List of contributors
xv
Acknowledgements
xxii
1
Introduction
1
Scott McCabe
PARTI
Tourism marketing theory: paradigms and perspectives
13
2
Linking service-dominant logic to destination marketing
15
Xiang (Robert) Li
3
A framework for dramatizing interactions for enhanced
tourist experience value
27
Nina K. Prebensen
PART
2
Macromarketing
and tourism
39
4
Sustainability and marketing for responsible tourism
41
Jackie Clarke, Rebecca Hawkins and Victoria Waligo
5
The application of social marketing to tourism
54
Gareth Shaw, Stewart
Barr
and Julie Wooler
6
Tourism and public relations: a complex relationship?
66
Jacquie
L Etang andjairo
Lugo-Ocando
7
Discourse and power in tourism communications
81
Robert Caruana
VII
Contents
8
The semiotics of tourism marketing
94
Richard Tresidder
PART3
Strategic issues in tourism
107
9
Towards an experiential approach in tourism studies
109
Wided
Batat
and
Isabelle Frochot
10
Experience, co-creation and technology: issues, challenges and
trends for technology enhanced tourism experiences
124
Barbara Neuhofer and Dimitrios Buhalis
11
Brand experience in tourism in the Internet age
140
Anthony Foley,John Fahy and
Anne-Marie Ivers
12
Collaboration marketing
151
Alan Fyall
13
Customer satisfaction in tourism: the search for the Holy Grail
165
Clare Foster
PART
4
Advances in tourism marketing research
179
14
Advanced analytical methods in tourism marketing research:
usage patterns and recommendations
181
Josef Mazanec,
Amata
Ring,
Brigitte Stangl
and
Karin Teichmann
15 Market
segmentation approaches in tourism
197
Sara Dolnicar
16
Determining what works, what doesn t and why: evaluating
tourism marketing campaigns
209
Stephen Pratt
17
Archetype enactments in travellers stories about places: theory
and advances in positivistic and qualitative methods
221
Arch G. Woodside,
Kanan
Muntz
and Suresh Sood
18
Destination confusion: a photo elicitation study on brand
confusion in tourism destinations
239
Pisuda
Sangsue
Vili
Contents
PARTS
Tourist
consumer
behaviour
249
19
Theorizing tourist behaviour
251
Alain Decrop
20
Fragmenting tourism: niche tourists
268
Michael O Regan
21
Searching the travel network
281
Zheng Xiang, Yeongbae Choe and Daniel R. Fesenmaier
22
Dynamics of tourists decision-making: from theory to practice
299
Antónia Correia,
Metin
Kozak
and Manuel
Tão
23
Tourist destination choice: a review and critical evaluation
of preference estimation methods in tourism marketing research
313
Chunxiao Li
PART
6
Micro-marketing issues in tourism
327
24
Service design: co-creating meaningful experiences with customers
329
Marc Stickdorn
25
Contextualizing the past, conceptualizing the future: tourism
distribution and the impact of ICTs
345
Andrew J. Spencer and Dimitrios Buhalis
26
Pricing as a strategic marketing tool
359
Anita Fernandez-Young
27
Revenue management in tourism
370
Una McMahon-Beattie and Ian Yeoman
28
Staying close to the self-service traveller: managing customer
relationships in the era of self-service technologies
381
Rosemary Stockdale
29
Marketing communications in tourism: a review and assessment
of research priorities
396
Scott McCabe and Clare Foster
ix
Contents
PART
7
Destination marketing and branding issues
409
30
Key issues in destination brand management
411
Nigel Morgan and Annette Pritchard
31
Capacity for co-creation among destination marketing organizations
425
Us Tussyadiah and
Florian
Zach
32
Living the brand : the evangelical experiences of seasonal
snowsport workers
435
Shelagh Ferguson and Amy Bourke
33
Determinants and outcomes of tourists emotional responses:
towards an
integrative
model for destination brands
447
Sameer Hosany and Girish Prayag
34
Post-disaster recovery marketing for tourist destinations
461
Gabby Walters and Judith Mair
PART
8
Social and digital media marketing issues in tourism
473
35
Challenges of tourism marketing in the digital, global economy
475
Simon Hudson
36
Premises and promises of social media marketing in tourism
491
Ulrike
Gretzel and
Kyung
-Ηγαη
Yoo
37
Foundations of search engine marketing for tourist destinations
505
Zheng Xiang,
Bing
Pan and Daniel R. Fesenmaier
38
Virtual communities: online blogs as a marketing tool
520
Carmela
Bosangit
39
Tourism marketing goes mobile: smartphones and the
consequences for tourist experiences
534
Scott McCabe, Clare Foster, Chunxiao Li and Bhanu
Nanda
Contents
PART
9
Reflections
547
40
Tourism marketing from
1990—2010:
two decades and a
new paradigm
549
Daniel R. Fesenmaier and Zheng Xiang
41
Futurecasting the tourism marketplace
561
Luiz
Moutinho, Ronnie Ballantyne and Shirley Rate
Index
570
xi
Figures
9.1
Classifying tourist experiences
114
10.1
Paradigm shift towards technology enhanced tourism experiences
130
10.2
Co-creation process: technology enhanced tourism experiences
132
11.1
Stages of tourist brand experience and the Internet
145
11.2
The Gathering: example of tourism brand experience creation
through an Internet platform
147
15.1
Levels of marketing planning
198
15.2
Illustration of the usefulness of artificially constructed segments
202
15.3
Comparison of the steps required in commonsense and data-driven
segmentation
203
16.1
Evaluation method, KPIs and metrics
214
17.1
Archetypes, brands and consumer enactments: Diamond Core Theory
224
19.1
An
integrative
framework of holiday decision-making
256
19.2
Decision levels in consumer decision-making
257
19.3
The tourist in transition
263
21.1
Travellers interacting with the Internet when searching information
284
21.2
Mind-set formation and influence (MSFI) model
286
21.3
Conceptual framework
ofinformation
search in an electronic
environment
286
21.4
A framework of travel decision-making in interaction with an
information system
287
22.1
Properties of intuition and reasoning
303
22.2
Advantages of prospect theory
306
23.1
Hierarchical structure of decision-making.
317
24.1
The customer journey canvas
332
24.2
An exemplary persona of young German tourists
339
24.3
An exemplary stakeholder map of a tourism destination
340
24.4
An exemplary high-level customer journey map
341
26.1
Price discrimination
364
28.1
Framework to support the management of customer relationships
in an SST environment
392
30.1
The destination brand benefit pyramid
417
31.1
Co-creation capacity model comparison
431
32.1
Authors of the brand
437
33.1
Destination brand emotion model: appraisals, emotional responses
and post-consumption behaviours
454
xii
Figures
35.1
The consumer decision journey today
478
35.2
The behaviour of today s networked traveller
479
35.3
Top social media brands by total audience
(000)
per cent growth
480
35.4
Effectiveness of social media marketing efforts
481
35.5
DMO objectives of social media efforts
481
35.6
Common mobile phone uses (US)
487
36.1
Relationship marketing pyramid
496
37.1
The search engine marketing triad
510
37.2
A general framework of the use of a search engine for travel planning
512
38.1
Mediation of tourist experience with technology-assisted mediators
526
XIII
|
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| discipline | Wirtschaftswissenschaften Geographie |
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| spelling | The Routledge handbook of tourism marketing ed. by Scott Mccabe Handbook of tourism marketing 1. publ. Abingdon, OX [u.a.] Routledge 2014 XXII, 575 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge handbooks Tourismusmarketing (DE-588)102470968X gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Tourismus (DE-588)4018406-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Tourismus (DE-588)4018406-7 s Marketing (DE-588)4037589-4 s DE-604 Tourismusmarketing (DE-588)102470968X s Strategisches Management (DE-588)4124261-0 s 1\p DE-604 McCabe, Scott Sonstige (DE-588)141682949 oth Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026986806&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The Routledge handbook of tourism marketing Tourismusmarketing (DE-588)102470968X gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Strategisches Management (DE-588)4124261-0 gnd |
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| title | The Routledge handbook of tourism marketing |
| title_alt | Handbook of tourism marketing |
| title_auth | The Routledge handbook of tourism marketing |
| title_exact_search | The Routledge handbook of tourism marketing |
| title_full | The Routledge handbook of tourism marketing ed. by Scott Mccabe |
| title_fullStr | The Routledge handbook of tourism marketing ed. by Scott Mccabe |
| title_full_unstemmed | The Routledge handbook of tourism marketing ed. by Scott Mccabe |
| title_short | The Routledge handbook of tourism marketing |
| title_sort | the routledge handbook of tourism marketing |
| topic | Tourismusmarketing (DE-588)102470968X gnd Marketing (DE-588)4037589-4 gnd Tourismus (DE-588)4018406-7 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Tourismusmarketing Marketing Tourismus Strategisches Management Aufsatzsammlung |
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