APA-Zitierstil (7. Ausg.)

Eliashberg, J., & Stremersch, S. (2014). Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer. https://doi.org/10.1007/978-1-4614-7801-0

Chicago-Zitierstil (17. Ausg.)

Eliashberg, Jehoshua, und Stefan Stremersch. Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. New York, NY: Springer, 2014. https://doi.org/10.1007/978-1-4614-7801-0.

MLA-Zitierstil (9. Ausg.)

Eliashberg, Jehoshua, und Stefan Stremersch. Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. Springer, 2014. https://doi.org/10.1007/978-1-4614-7801-0.