Verfügbarkeit: Innovation and Marketing in the Pharmaceutical Industry

Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

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Bibliographische Detailangaben
Weitere Verfasser:	Eliashberg, Jehoshua (HerausgeberIn), Stremersch, Stefan (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York, NY Springer 2014
Schriftenreihe:	International Series in Quantitative Marketing 20
Schlagworte:	Management Wirtschaft Economics Pharmaceutical technology Economics/Management Science
Online-Zugang:	BFB01 BTU01 FHA01 FHM01 FHN01 FHR01 FKE01 FLA01 FNU01 FRO01 HWR01 TUM01 UBG01 UBM01 UBT01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	Online-Ressource (VI, 1122 Seiten) Illustrationen
ISBN:	9781461478010
DOI:	10.1007/978-1-4614-7801-0

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Datensatz im Suchindex

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adam_text	INNOVATION AND MARKETING IN THE PHARMACEUTICAL INDUSTRY / : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS CHAPTER 1 THE PHARMACEUTICAL INDUSTRY: SPECIFICITY, CHALLENGES AND WHAT YOU CAN LEARN FROM THIS BOOK CHAPTER 2 INNOVATION IN THE PHARMACEUTICAL INDUSTRY: THE PROCESS OF DRUG DISCOVERY AND DEVELOPMENT CHAPTER 3 PORTFOLIO MANAGEMENT IN NEW DRUG DEVELOPMENT CHAPTER 4 GRASSROOTS INNOVATION: A PROMISING INNOVATION PARADIGM FOR PHARMACEUTICAL COMPANIES CHAPTER 5 NEW CHALLENGES IN ALLIANCE PORTFOLIO MANAGEMENT CHAPTER 6 EVALUATING THE IMPACT OF TREATMENT EFFECTIVENESS AND SIDE EFFECTS IN PRESCRIBING CHOICES CHAPTER 7 THE SUCCESSFUL LAUNCH AND DIFFUSION OF NEW THERAPIES CHAPTER 8 PHARMACEUTICAL LIFECYCLE EXTENSION STRATEGIES CHAPTER 9 PATENT EXPIRY AND PHARMACEUTICAL MARKET OPPORTUNITIES AT THE NEXUS OF PRICING AND INNOVATION POLICY CHAPTER 10 RISK ASSESSMENT: THE CONSUMER AS AN INTUITIVE STATISTICIAN CHAPTER 11 EFFICACY EXPECTATIONS AND ADHERENCE: EVIDENCE OF CONSUMER BIASES AND HEURISTICS IN PHARMACEUTICAL MARKETING CHAPTER 12 FACTORS AFFECTING ADHERENCE TO GOVERNMENTAL HEALTH WARNINGS AND THE CASE OF OVER-THE-COUNTER COUGH AND COLD MEDICATIONS (OTC-CCM) IN CHILDREN UNDER TWO CHAPTER 13 VACCINE MARKETING CHAPTER 14 PATIENT EMPOWERMENT: CONSEQUENCES FOR PHARMACEUTICAL MARKETING AND FOR THE PATIENT-PHYSICIAN RELATIONSHIP CHAPTER 15 LEVERAGING PEER-TO-PEER NETWORKS IN PHARMACEUTICAL MARKETING CHAPTER 16 LEVERAGING SOCIAL MEDIA IN THE PHARMACEUTICAL INDUSTRY CHAPTER 17 UNDERSTANDING SAMPLE USAGE AND SAMPLING AS A PROMOTION TOOL: STATE OF INDUSTRY PRACTICE AND CURRENT RESEARCH CHAPTER 18 PHARMACEUTICAL DETAILING ELASTICITIES: A META-ANALYSIS CHAPTER 19 MARKETING SPENDING MODELS CHAPTER 20 MODELING THE EFFECTS OF PROMOTIONAL EFFORTS ON PHARMACEUTICAL DEMAND: WHAT WE KNOW AND CHALLENGES FOR THE FUTURE CHAPTER 21 DIRECT-TO-CONSUMER ADVERTISING OF PHARMACEUTICALS: AN INTEGRATIVE REVIEW CHAPTER 22 HOW DTCA INFLUENCES PRESCRIPTION PHARMACEUTICAL MARKETS CHAPTER 23 SPILLOVERS AND OTHER EXTERNALITIES IN PHARMACEUTICAL MARKETING CHAPTER 24 CLOSING THE MARKETING STRATEGY-TACTICS GAP: AN INSTITUTIONAL THEORY ANALYSIS OF PHARMACEUTICAL VALUE CHAIN DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. INNOVATION AND MARKETING IN THE PHARMACEUTICAL INDUSTRY / : 2014 ABSTRACT / INHALTSTEXT THE PHARMACEUTICAL INDUSTRY IS ONE OF TODAY’S MOST DYNAMIC AND COMPLEX INDUSTRIES, INVOLVING COMMERCIALIZATION OF CUTTING-EDGE SCIENTIFIC RESEARCH, A HUGE WEB OF STAKEHOLDERS (FROM INVESTORS TO DOCTORS), MULTI-STAGE SUPPLY CHAINS, FIERCE COMPETITION IN THE RACE TO MARKET, AND A CHALLENGING REGULATORY ENVIRONMENT. THE STAKES ARE HIGH, WITH EACH NEW PRODUCT RAISING THE PROSPECT OF SPECTACULAR SUCCESS—OR FAILURE. WORLDWIDE REVENUES ARE APPROACHING $1 TRILLION; IN THE U.S. ALONE, MARKETING FOR PHARMACEUTICAL PRODUCTS IS, ITSELF, A MULTI-BILLION DOLLAR INDUSTRY. IN THIS VOLUME, THE EDITORS SHOWCASE CONTRIBUTIONS FROM EXPERTS AROUND THE WORLD TO CAPTURE THE STATE OF THE ART IN RESEARCH, ANALYSIS, AND PRACTICE, AND COVERING THE FULL SPECTRUM OF TOPICS RELATING TO INNOVATION AND MARKETING, INCLUDING R&D, PROMOTION, PRICING, BRANDING, COMPETITIVE STRATEGY, AND PORTFOLIO MANAGEMENT. CHAPTERS INCLUDE SUCH FEATURES AS: AN EXTENSIVE LITERATURE REVIEW, INCLUDING COVERAGE OF RESEARCH FROM FIELDS OTHER THAN MARKETING AN OVERVIEW OF HOW PRACTITIONERS HAVE ADDRESSED THE TOPIC INTRODUCTION OF RELEVANT ANALYTICAL TOOLS, SUCH AS STATISTICS AND ETHNOGRAPHIC STUDIES SUGGESTIONS FOR FURTHER RESEARCH BY SCHOLARS AND STUDENTS THE RESULT IS A COMPREHENSIVE, STATE-OF-THE-ART RESOURCE THAT WILL BE OF INTEREST TO RESEARCHERS, POLICYMAKERS, AND PRACTITIONERS, ALIKE. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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series	International Series in Quantitative Marketing
series2	International Series in Quantitative Marketing
spelling	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch New York, NY Springer 2014 Online-Ressource (VI, 1122 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier International Series in Quantitative Marketing 20 Management Wirtschaft Economics Pharmaceutical technology Economics/Management Science Ding, Min 1967- Sonstige (DE-588)135559111 oth Eliashberg, Jehoshua (DE-588)170120368 edt Stremersch, Stefan (DE-588)171895207 edt Erscheint auch als Druck-Ausgabe 978-1-4614-7800-3 International Series in Quantitative Marketing 20 (DE-604)BV004265073 20 https://doi.org/10.1007/978-1-4614-7801-0 Verlag Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026982898&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026982898&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract
spellingShingle	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies International Series in Quantitative Marketing Management Wirtschaft Economics Pharmaceutical technology Economics/Management Science
title	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
title_auth	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
title_exact_search	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies
title_full	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch
title_fullStr	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch
title_full_unstemmed	Innovation and Marketing in the Pharmaceutical Industry Emerging Practices, Research, and Policies edited by Min Ding, Jehoshua Eliashberg, Stefan Stremersch
title_short	Innovation and Marketing in the Pharmaceutical Industry
title_sort	innovation and marketing in the pharmaceutical industry emerging practices research and policies
title_sub	Emerging Practices, Research, and Policies
topic	Management Wirtschaft Economics Pharmaceutical technology Economics/Management Science
topic_facet	Management Wirtschaft Economics Pharmaceutical technology Economics/Management Science
url	https://doi.org/10.1007/978-1-4614-7801-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026982898&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026982898&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
volume_link	(DE-604)BV004265073
work_keys_str_mv	AT dingmin innovationandmarketinginthepharmaceuticalindustryemergingpracticesresearchandpolicies AT eliashbergjehoshua innovationandmarketinginthepharmaceuticalindustryemergingpracticesresearchandpolicies AT stremerschstefan innovationandmarketinginthepharmaceuticalindustryemergingpracticesresearchandpolicies

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