Verfügbarkeit: Retail Branding and Store Loyalty

Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats

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Bibliographische Detailangaben
1. Verfasser:	Berg, Bettina (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Gabler 2014
Schriftenreihe:	Handel und Internationales Marketing / Retailing and International Marketing
Schlagworte:	Markenpolitik Beziehungsmarketing Einzelhandel Marktzugang Hochschulschrift
Online-Zugang:	BFB01 BTU01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Inhaltsverzeichnis Abstract
Beschreibung:	1 Online-Ressource
ISBN:	9783658015961
DOI:	10.1007/978-3-658-01596-1

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Datensatz im Suchindex

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adam_text	RETAIL BRANDING AND STORE LOYALTY / BERG, BETTINA : 2014 TABLE OF CONTENTS / INHALTSVERZEICHNIS MANAGING RETAIL BRANDS ACROSS DIFFERENT CONSUMER PERCEPTION LEVELS RECIPROCAL EFFECTS OF THE CORPORATE REPUTATION AND STORE EQUITY OF RETAILERS MANAGING RETAIL BRANDS IN THE LIGHT OF DIFFERENT LOCAL COMPETITIVE CONTEXTS IMPORTANCE OF RETAIL BRAND EQUITY AND STORE ACCESSIBILITY FOR STORE LOYALTY IN LOCAL COMPETITION MANAGING RETAIL BRANDS WITHIN DIFFERENT RETAIL FORMATS IN AN INTERNATIONAL CONTEXT A COMPARISON STUDY IN GERMANY AND ROMANIA ON THE INTERNATIONAL TRANSFER AND PERCEPTION OF RETAIL FORMATS DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. RETAIL BRANDING AND STORE LOYALTY / BERG, BETTINA : 2014 ABSTRACT / INHALTSTEXT MARKETERS AND RETAILERS HAVE TO UNDERSTAND HOW TO MANAGE DIFFERENT CONSUMER PERCEPTION LEVELS OF RETAIL BRANDS, WHICH HAVE A MAJOR DETERMINING ROLE ON STORE LOYALTY ACROSS DIFFERENT COMPLEX CONTEXTS. ADDRESSING THESE ISSUES, BETTINA BERG ANALYZES FIRST WHETHER CORPORATE REPUTATION AND RETAIL STORE EQUITY HAVE A RECIPROCAL RELATIONSHIP IN DETERMINING STORE LOYALTY. SECOND, SHE EVALUATES WHETHER RETAIL BRAND EQUITY OR STORE ACCESSIBILITY PROVIDES A GREATER CONTRIBUTION TO STORE LOYALTY ACROSS DIFFERENT LOCAL COMPETITIVE SITUATIONS. THIRD, SHE INVESTIGATES WHETHER PERCEPTIONS OF FORMAT SPECIFIC CORE ATTRIBUTES DIFFER IN THEIR IMPACT ON THE BRAND BUILDING PROCESS IN SATURATED AND EMERGING MARKETS. CONTENTS N MANAGING RETAIL BRANDS ACROSS DIFFERENT CONSUMER PERCEPTION LEVELS N RECIPROCAL EFFECTS OF THE CORPORATE REPUTATION AND STORE EQUITY OF RETAILERS N MANAGING RETAIL BRANDS IN THE LIGHT OF DIFFERENT LOCAL COMPETITIVE CONTEXTS N IMPORTANCE OF RETAIL BRAND EQUITY AND STORE ACCESSIBILITY FOR STORE LOYALTY IN LOCAL COMPETITION N MANAGING RETAIL BRANDS WITHIN DIFFERENT RETAIL FORMATS IN AN INTERNATIONAL CONTEXT N A COMPARISON STUDY IN GERMANY AND ROMANIA ON THE INTERNATIONAL TRANSFER AND PERCEPTION OF RETAIL FORMATS TARGET GROUPS RESEARCHERS AND STUDENTS IN THE FIELDS OF MANAGEMENT AND ECONOMICS FOCUSING ON MARKETING AND RETAILING BUSINESS PRACTITIONERS FOCUSING ON MANAGING RETAIL BRANDS THE AUTHOR DR. BETTINA BERG RECEIVED HER DOCTOR’S DEGREE FROM THE UNIVERSITY OF TRIER (FB IV), WHERE SHE WORKED AT THE CHAIR FOR MARKETING AND RETAILING OF PROF. DR. PROF. H.C. BERNHARD SWOBODA. THE EDITIORS: THE SERIES HANDEL UND INTERNATIONALES MARKETING/SERIES RETAILING AND INTERNATIONAL MARKETING IS EDITED BY PROF. DR. BERNHARD SWOBODA AND PROF. DR. THOMAS FOSCHT DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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owner	DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-473 DE-BY-UBG DE-2070s DE-522 DE-861 DE-573 DE-706
owner_facet	DE-703 DE-739 DE-1049 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-M347 DE-898 DE-BY-UBR DE-634 DE-473 DE-BY-UBG DE-2070s DE-522 DE-861 DE-573 DE-706
physical	1 Online-Ressource
psigel	ZDB-2-SBE
publishDate	2014
publishDateSearch	2014
publishDateSort	2014
publisher	Springer Gabler
record_format	marc
series2	Handel und Internationales Marketing / Retailing and International Marketing
spellingShingle	Berg, Bettina Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Einzelhandel (DE-588)4127747-8 gnd Marktzugang (DE-588)4074590-9 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4789127-0 (DE-588)4127747-8 (DE-588)4074590-9 (DE-588)4113937-9
title	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
title_auth	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
title_exact_search	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
title_full	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats Bettina Berg
title_fullStr	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats Bettina Berg
title_full_unstemmed	Retail Branding and Store Loyalty Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats Bettina Berg
title_short	Retail Branding and Store Loyalty
title_sort	retail branding and store loyalty analysis in the context of reciprocity store accessibility and retail formats
title_sub	Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
topic	Markenpolitik (DE-588)4144679-3 gnd Beziehungsmarketing (DE-588)4789127-0 gnd Einzelhandel (DE-588)4127747-8 gnd Marktzugang (DE-588)4074590-9 gnd
topic_facet	Markenpolitik Beziehungsmarketing Einzelhandel Marktzugang Hochschulschrift
url	https://doi.org/10.1007/978-3-658-01596-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026932762&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026932762&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT bergbettina retailbrandingandstoreloyaltyanalysisinthecontextofreciprocitystoreaccessibilityandretailformats

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