Public relations: strategies and tactics
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Edinburgh
Pearson
2014
|
| Edition: | 10. ed., international ed. |
| Subjects: | |
| Physical Description: | II, 546 S. Ill., graph. Darst. |
| ISBN: | 9781292025322 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Wilcox, Dennis L. |
| author_GND | (DE-588)170668738 (DE-588)135573270 |
| author_facet | Wilcox, Dennis L. |
| author_role | aut |
| author_sort | Wilcox, Dennis L. |
| author_variant | d l w dl dlw |
| building | Verbundindex |
| bvnumber | BV041486271 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)867177331 (DE-599)BVBBV041486271 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 10. ed., international ed. |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV041486271 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:57:54Z |
| institution | BVB |
| isbn | 9781292025322 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026932149 |
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| owner_facet | DE-1049 |
| physical | II, 546 S. Ill., graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Pearson |
| record_format | marc |
| spelling | Wilcox, Dennis L. Verfasser (DE-588)170668738 aut Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron 10. ed., international ed. Edinburgh Pearson 2014 II, 546 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Strategie (DE-588)4057952-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf USA Public relations Public relations / United States Öffentlichkeitsarbeit (DE-588)4043188-5 s Strategie (DE-588)4057952-9 s DE-604 Cameron, Glen T. Sonstige (DE-588)135573270 oth |
| spellingShingle | Wilcox, Dennis L. Public relations strategies and tactics Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4057952-9 (DE-588)4043188-5 |
| title | Public relations strategies and tactics |
| title_auth | Public relations strategies and tactics |
| title_exact_search | Public relations strategies and tactics |
| title_full | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_fullStr | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_full_unstemmed | Public relations strategies and tactics Dennis L. Wilcox ; Glen T. Cameron |
| title_short | Public relations |
| title_sort | public relations strategies and tactics |
| title_sub | strategies and tactics |
| topic | Strategie (DE-588)4057952-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Strategie Öffentlichkeitsarbeit USA |
| work_keys_str_mv | AT wilcoxdennisl publicrelationsstrategiesandtactics AT cameronglent publicrelationsstrategiesandtactics |