Patterns of entrepreneurship management:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2013
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes index. |
| Beschreibung: | xxii, 377 p. ill., maps 26 cm |
| ISBN: | 9781118358535 |
Internformat
MARC
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| 010 | |a 2012028062 | ||
| 020 | |a 9781118358535 |c pbk. |9 978-1-118-35853-5 | ||
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| 100 | 1 | |a Kaplan, Jack M. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Patterns of entrepreneurship management |c Jack M. Kaplan, Anthony C. Warren |
| 250 | |a 4. ed. | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2013 | |
| 300 | |a xxii, 377 p. |b ill., maps |c 26 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 650 | 4 | |a Entrepreneurship | |
| 650 | 0 | 7 | |a Entrepreneurship |0 (DE-588)7588126-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmensgründung |0 (DE-588)4078599-3 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Warren, Anthony C. |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804151624003747840 |
|---|---|
| adam_text | Preface
vii
List of Cases and Profiles
xv
PART ONE; GETTING STARTED AS AN
_______________
ENTREPRENEUR
___________________
Chapter
1
The Entrepreneurial Process
3
Introduction
4
Profile: Wayne McVicker-
■
A Typical Entrepreneur
4
An Entrepreneurial Perspective
5
Commonly Shared Entrepreneurial Characteristics
5
Types of Entrepreneurs
6
The Need to Control
8
The
Spiderweb
Model
10
Finding Early Mentors
10
Managing Stress
12
The Five-Stage Entrepreneurial Process
13
The Growth of Entrepreneurial Companies
16
The Growth Period
17
Entrepreneurship
Roller Coaster
17
So Why Become an Entrepreneur?
18
Use the Master-Case to Develop Management Skills
18
Summary
19
Study Questions
19
Exercises
19
Interactive Learning on the
Web
21
Additional Resources
21
Additional Cases for Reading
11
Endnota
11
Chapter
2
The Art of Innovation
25
Introduction
25
Profile: Becky fAinnrd and Pool Gisholt
·■ -
finding
π
Point of Pain
%
Why Innovation is Important
27
Definition and Types of Innovation
31
Frameworks for Learning Innovation Skills
34
Finding and Assessing Ideas
38
Converting an
Ideo
into an Opportunity
40
Opportunity: Five Phases to Success
40
Summary
49
Study Questions
50
Exercises
50
Interactive Learning on the Web
51
Additional Resources
51
Endnotes 51
Chapter
3
Designing Business Models
55
Introduction
55
Profile: Meul Deangelo
■
Using Data Collection1
56
Definition of Business Models
57
Frameworks for Constructing Business Models
58
Capturing Value in the Supply Chain
60
Using Databases to Create Value
60
Locking-ln Customers
62
Example: General Fasteners
62
Licensing and Franchising
63
Outsourcing Resources
68
Models Built around Social Networks
70
Corporate Partnering
71
Summary
72
Study Questions
72
Exercises
73
Interactive Learning on the Web
74
Additional Resources
74
Endnotes 74
Cheptel
4
Analyzing
ilio
Markéi,
Customers,
ünci
Compétition
ТІ
Introduction
78
Profile:
Donn
Καρραμοιί
■Marketing
Visiuirary
/lì
Conducting
Marketing
Research to Start the Venture
/9
Mini-Case: BretitheSimple Smokescreen
Markéi
Research2
79
Formulating
ti
Successful Marketing
Plein
83
Defining the Market Segmentation
87
Conducting a Competitive Analysis
89
Positioning the Product or Service
90
Preparing the Pricing and Sales Strategy
91
Penetrating the Market and Setting Up Sales Channels
94
Summary
96
Study Questions
97
Exercises
98
Contents
Interactive
Learning on the
Web
99
Case Study: Smart Card LLC Marketing Plan
99
Appendix: Marketing Research Techniques
102
Additional Resources
104
Endnotes 104
Chapter
5
Writing the Winning Business Plan
107
Introduction
107
Profile: Nikolay Shkolnik
—
Business Plan Turns a Dream
into Reality1
108
The Value of a Business Plan
109
Setting Goals and Objectives
110
Starting the Process to Write the Plan: Five Steps
111
Determining What Type of Business Plan Is Best
113
A Typical Business Plan Format and Content
114
Understanding Why Business Plans Fail
120
Summary
121
Study Questions
122
Exercises
122
Case Study:
Surfparks
LLC (Online)
123
Appendix: The Roadmap Guide for Writing A Business Plan
124
Interactive Learning on the Web
128
Additional Resources
128
Endnotes 128
Chapter
6
Setting Up the Company
131
Introduction
131
Profile: Ethan Wendle and Matt Chverchko
—
When to Convert from an
S-to a (-Corporation
132
Identifying What Form of Ownership Is Best
133
Forms of Doing Business
133
Soie
Proprietorship
133
(-Corporation
136
S-Corporation
142
Partnership
144
Limited Liability Company
146
Business Start-Up Checklist
147
Summary
151
Study Questions
Ì
52
Exercises
152
Interactive Learning on the Web
153
Endnotes 154
PART TWO: SPECIAL TOPICS: SOCIAL
ENTREPRENEURSHIP
TECHNOLOGY
____________
ENTREPRENEURSHIP
____________[55
Chapter
7
Special Topic: Social
Entrepreneurship
157
Introduction
158
Social Entrepreneurs and Green Initiatives
158
Profile: Khanjan Mehta
—
A Social Entrepreneur
159
To Profit or Not to Profit
159
Social
Entrepreneurship
and Tax Issues
160
Differences between Business and Social Entrepreneurs
161
Stakeholder Issues and Challenges
161
Growth and Management
(hallenges
162
Enhanced Revenue Opportunities
162
Social
Entrepreneurship
Business Models
163
Using the Inverse (ommons to Build a Social Enterprise
169
Using Social Media to Grow
173
Appplying Other Chapters in this Book to Social
Entrepreneurship
174
Summary
176
Study Questions
176
Exercises
177
Interactive Learning on the Web
177
Additional Resources
177
Endnotes 178
Chapter
8
Technology
Entrepreneurship
181
Introduction
181
Profile: Ian Kibblewhite—An Integrated IP Strategy
383
Concepts Relevant to Technology-Based Companies
184
Intellectual Property Management
191
Summary
204
Internet IP Source Sites
205
Study Questions
206
Exercises
206
Interactive Learning on the Web
207
Additional Resources
207
Endnotes 208
PART THREE: FUNDING THE VENTURE
209
Chapter
9
Early-Stage Funding
211
Introduction
212
Profile: James Dyson ~ Bootstrapping out of Necessity
213
The Virtual Company- -Mini-Case,
Halare
Inc.
216
Securing Early-Stage Funding
217
Self-Funding—Example, BenchPrep Inc.
218
Moonlighting and Part-Time Consulting
218
Bootstrapping Methods
—
Example, Injection Research Specialists
220
Family and Friends
221
Angels
222
Micro-Equity and Micro-Loans—A Little Money, a Lot of Help
223
Bank Loans, Factoring, and Supplier Lines of Credit
224
Managing Your Personal Credit Rating
226
Government Sources of Funding
226
How to Qualify
227
Summary
228
Contents
Study Questions
229
Exercises
229
Interactive Learning on the Web
230
Appendix: Start-Up Entrepreneurs and Business Incubators
230
Web Sites of Leading For-Profit Incubators
233
Additional Resources
233
Using University Outreach Programs
234
Endnotes 236
Chapter
10
Equity Financing
239
Introduction
240
Profile: Jason Cong, AutoESL Inc.
—
Super Angels, VC, and Corporate
Investors
241
The
Stette
of the Venture
Capitul
Industry
242
Super-Angels
243
Equity Investment Fundamentals
243
Using Private Equity for Fundraising
245
Understanding the Venture Capital Process
253
Guide to Selecting a Venture Capitalist
257
Private Placements and Crowdfunding
258
Home Runs or Singles?
259
Corporate Debt
260
Strategic Partnerships and Corporate Investments
262
How to Value a Business at the Early Stage
264
Summary
266
Study Questions
267
Exercises
267
Case Study: Coretek, Inc.
268
Interactive Learning on the Web
270
Additional Resources
270
Appendix
1 :
Due Diligence Checklist (Online)
271
Appendix
2:
Model Venture Capital Term Sheet—Series
Λ
Preferred
Stock (Online)
271
Endnotes 271
Preparing a Cash Flow Forecast
283
Preparing a Breakeven Analysis
285
Analyzing an Investment Decision
288
Taxes and Filing
289
The Stresses of Managing Money
290
Managing Human Resources—Introduction
290
Developing a Strong Corporate Culture
290
Finding and Hiring the Best People
292
Dealing with Firing an Employee
295
Dealing with a Resignation
296
Conflicts of Interest and Business Ethics
297
Legal Issues
299
Setting Up Stock-Option Agreements
300
Summary
301
Study Questions
301
Exercises
302
Interactive Learning on the Web
304
Additional Resources
304
Appendix: Legal Document Templates (Online)
304
Endnotes
304
Chapter
12
Communicating the Opportunity
307
Introduction
307
Profile: Craig
Bandes—
Matching Presentations to Investors
308
Locating Investors
309
Preparing a Teaser
311
The Elevator Pitch
315
Note on Confidentiality
316
After the Presentation
321
Summary
323
Study Questions
324
Exercises
324
Interactive Learning on the Web
324
PART FOUR: BUILDING AND EXITING
Chapter I I Managing Resources Money
and People
2/5
Introduction
276
Profile: Paul Silvis—Conserving Cash While Building an Embracing
Culture
276
Financial Statements
277
The Value of the Balance Sheet
277
The Value of an Income Statement
279
The Value of a Cash Flow Statement
280
Preparing Financial Projections
281
Preparing an Annual Budget
282
per^ i xitingtho
Venturo
327
Introduction
328
Profile: Alan
Treflei
■
Private to Public Ownership
Ш
Why Create (in Exit Strategy and
Plon
329
Selling an Equity Stake to a Strategic Partner
329
Valuing a Later-Stage Company
330
Implementing the Plan of Action
333
Selling the Business
334
Preparing a Selling Memorandum
335
Merge with Another Business
341
Selling the Company to Its Managers, Employees, or
Family Members
341
Using an Employee Stock Ownership Plan (ESOP)
341
Using a Management
ßuy-Out (MB0) 342
ЧХІІ
Contents
Passing on
lhe
Company to Family Members
343
Consider a Public Offering
345
Summary
351
Study Questions
352
Exercises
352
Interactive Learning on The Web
353
Additional Resources
353
Endnotes 354
Addendum: Three Case Studies Covering the Whole Book
355
Glossary of Terms
361
Index
367
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| spellingShingle | Kaplan, Jack M. Warren, Anthony C. Patterns of entrepreneurship management Entrepreneurship Entrepreneurship (DE-588)7588126-3 gnd Unternehmensgründung (DE-588)4078599-3 gnd |
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| title | Patterns of entrepreneurship management |
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