Verfügbarkeit: The media handbook

The media handbook: a complete guide to advertising media selection, planning, research, and buying

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Bibliographische Detailangaben
1. Verfasser:	Katz, Helen E. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York [u.a.] Routledge 2010
Ausgabe:	4. ed.
Schlagworte:	Vermarktung Massenmedien Marketing Mediaplanung Medien Einführung
Beschreibung:	1 Online-Ressource (XII, 212 S.)
ISBN:	9780203864555

Internformat

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Datensatz im Suchindex

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dewey-sort	3659
dewey-tens	650 - Management and auxiliary services
discipline	Allgemeines Wirtschaftswissenschaften
edition	4. ed.
format	Electronic eBook
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spelling	Katz, Helen E. Verfasser aut The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz 4. ed. New York [u.a.] Routledge 2010 1 Online-Ressource (XII, 212 S.) txt rdacontent c rdamedia cr rdacarrier Vermarktung (DE-588)4121857-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Mediaplanung (DE-588)4038221-7 s Marketing (DE-588)4037589-4 s Massenmedien (DE-588)4037877-9 s DE-188 Medien (DE-588)4169187-8 s Vermarktung (DE-588)4121857-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Katz, Helen E. The media handbook a complete guide to advertising media selection, planning, research, and buying Vermarktung (DE-588)4121857-7 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd
subject_GND	(DE-588)4121857-7 (DE-588)4037877-9 (DE-588)4037589-4 (DE-588)4038221-7 (DE-588)4169187-8 (DE-588)4151278-9
title	The media handbook a complete guide to advertising media selection, planning, research, and buying
title_auth	The media handbook a complete guide to advertising media selection, planning, research, and buying
title_exact_search	The media handbook a complete guide to advertising media selection, planning, research, and buying
title_full	The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz
title_fullStr	The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz
title_full_unstemmed	The media handbook a complete guide to advertising media selection, planning, research, and buying Helen Katz
title_short	The media handbook
title_sort	the media handbook a complete guide to advertising media selection planning research and buying
title_sub	a complete guide to advertising media selection, planning, research, and buying
topic	Vermarktung (DE-588)4121857-7 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd
topic_facet	Vermarktung Massenmedien Marketing Mediaplanung Medien Einführung
work_keys_str_mv	AT katzhelene themediahandbookacompleteguidetoadvertisingmediaselectionplanningresearchandbuying

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