The experience economy:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
Harvard Business Review Press
2011
|
| Edition: | updated ed. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XXVII, 359 S. graph. Darst. |
| ISBN: | 9781422161975 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
Preview
to the Updated Edition: Beyond Goods and Services
ix
Preview: Step Right Up
xxiii
1
Welcome to the Experience Economy
1
2
Setting the Stage
41
3
The Show Must Go On
65
4
Get Your Act Together
107
5
Experiencing Less Sacrifice
123
Intermission: A Refreshing Experience
145
6
Work Is Theatre
153
7
Performing to Form
181
8
Now Act Your Part
209
9
The Customer Is the Product
241
10
Finding Your Role in the World
271
Encore: Exit, Stage Right
297
Notes
301
Index
325
Credits
353
About the Authors
361
|
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| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-10T00:57:39Z |
| institution | BVB |
| isbn | 9781422161975 |
| language | English |
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| physical | XXVII, 359 S. graph. Darst. |
| publishDate | 2011 |
| publishDateSearch | 2011 |
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| publisher | Harvard Business Review Press |
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| spelling | Pine, B. Joseph 1958- Verfasser (DE-588)121950298 aut The experience economy by B. Joseph Pine II ; James H. Gilmore updated ed. Boston, Mass. Harvard Business Review Press 2011 XXVII, 359 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf Erlebniskauf (DE-588)4123153-3 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Erlebniskauf (DE-588)4123153-3 s Produktmanagement (DE-588)4125960-9 s Gilmore, James H. 1959- Verfasser (DE-588)121950328 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026922562&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Pine, B. Joseph 1958- Gilmore, James H. 1959- The experience economy Produktmanagement (DE-588)4125960-9 gnd Erlebniskauf (DE-588)4123153-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
| subject_GND | (DE-588)4125960-9 (DE-588)4123153-3 (DE-588)4318118-1 |
| title | The experience economy |
| title_auth | The experience economy |
| title_exact_search | The experience economy |
| title_full | The experience economy by B. Joseph Pine II ; James H. Gilmore |
| title_fullStr | The experience economy by B. Joseph Pine II ; James H. Gilmore |
| title_full_unstemmed | The experience economy by B. Joseph Pine II ; James H. Gilmore |
| title_short | The experience economy |
| title_sort | the experience economy |
| topic | Produktmanagement (DE-588)4125960-9 gnd Erlebniskauf (DE-588)4123153-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
| topic_facet | Produktmanagement Erlebniskauf Erlebnismarketing |
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