The experience economy:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2011
|
Ausgabe: | updated ed. |
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | XXVII, 359 S. graph. Darst. |
ISBN: | 9781422161975 |
Internformat
MARC
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264 | 1 | |a Boston, Mass. |b Harvard Business Review Press |c 2011 | |
300 | |a XXVII, 359 S. |b graph. Darst. | ||
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Datensatz im Suchindex
_version_ | 1804151616596606976 |
---|---|
adam_text | Contents
Preview
to the Updated Edition: Beyond Goods and Services
ix
Preview: Step Right Up
xxiii
1
Welcome to the Experience Economy
1
2
Setting the Stage
41
3
The Show Must Go On
65
4
Get Your Act Together
107
5
Experiencing Less Sacrifice
123
Intermission: A Refreshing Experience
145
6
Work Is Theatre
153
7
Performing to Form
181
8
Now Act Your Part
209
9
The Customer Is the Product
241
10
Finding Your Role in the World
271
Encore: Exit, Stage Right
297
Notes
301
Index
325
Credits
353
About the Authors
361
|
any_adam_object | 1 |
author | Pine, B. Joseph 1958- Gilmore, James H. 1959- |
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dewey-full | 658.56 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.56 |
dewey-search | 658.56 |
dewey-sort | 3658.56 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | updated ed. |
format | Book |
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illustrated | Illustrated |
indexdate | 2024-07-10T00:57:39Z |
institution | BVB |
isbn | 9781422161975 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026922562 |
oclc_num | 753228943 |
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owner_facet | DE-1047 DE-473 DE-BY-UBG DE-739 DE-859 |
physical | XXVII, 359 S. graph. Darst. |
publishDate | 2011 |
publishDateSearch | 2011 |
publishDateSort | 2011 |
publisher | Harvard Business Review Press |
record_format | marc |
spelling | Pine, B. Joseph 1958- Verfasser (DE-588)121950298 aut The experience economy by B. Joseph Pine II ; James H. Gilmore updated ed. Boston, Mass. Harvard Business Review Press 2011 XXVII, 359 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf Erlebniskauf (DE-588)4123153-3 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Erlebniskauf (DE-588)4123153-3 s Produktmanagement (DE-588)4125960-9 s Gilmore, James H. 1959- Verfasser (DE-588)121950328 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026922562&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | Pine, B. Joseph 1958- Gilmore, James H. 1959- The experience economy Produktmanagement (DE-588)4125960-9 gnd Erlebniskauf (DE-588)4123153-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
subject_GND | (DE-588)4125960-9 (DE-588)4123153-3 (DE-588)4318118-1 |
title | The experience economy |
title_auth | The experience economy |
title_exact_search | The experience economy |
title_full | The experience economy by B. Joseph Pine II ; James H. Gilmore |
title_fullStr | The experience economy by B. Joseph Pine II ; James H. Gilmore |
title_full_unstemmed | The experience economy by B. Joseph Pine II ; James H. Gilmore |
title_short | The experience economy |
title_sort | the experience economy |
topic | Produktmanagement (DE-588)4125960-9 gnd Erlebniskauf (DE-588)4123153-3 gnd Erlebnismarketing (DE-588)4318118-1 gnd |
topic_facet | Produktmanagement Erlebniskauf Erlebnismarketing |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026922562&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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