Produktmanagement: Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation
Gespeichert in:
1. Verfasser: | |
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Format: | Elektronisch E-Book |
Sprache: | German |
Veröffentlicht: |
München
Oldenbourg
2013
|
Ausgabe: | 6., überarb. und erw. Aufl. |
Schlagworte: | |
Online-Zugang: | Volltext |
Beschreibung: | 1 Online-Ressource (LXIX, 1008 S.) graph. Darst. |
ISBN: | 9783486735697 |
DOI: | 10.1524/9783486735697 |
Internformat
MARC
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Pepels, Werner 1952- |
author_GND | (DE-588)115496688 |
author_facet | Pepels, Werner 1952- |
author_role | aut |
author_sort | Pepels, Werner 1952- |
author_variant | w p wp |
building | Verbundindex |
bvnumber | BV041472249 |
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collection | ZDB-23-DGG ZDB-23-OAV ZDB-42-OBL |
ctrlnum | (OCoLC)865110701 (DE-599)BVBBV041472249 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1524/9783486735697 |
edition | 6., überarb. und erw. Aufl. |
format | Electronic eBook |
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genre_facet | Lehrbuch |
id | DE-604.BV041472249 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T00:57:32Z |
institution | BVB |
isbn | 9783486735697 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026918361 |
oclc_num | 865110701 |
open_access_boolean | |
owner | DE-12 DE-859 DE-523 DE-Aug4 DE-739 DE-1046 DE-1043 DE-858 |
owner_facet | DE-12 DE-859 DE-523 DE-Aug4 DE-739 DE-1046 DE-1043 DE-858 |
physical | 1 Online-Ressource (LXIX, 1008 S.) graph. Darst. |
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publishDate | 2013 |
publishDateSearch | 2013 |
publishDateSort | 2013 |
publisher | Oldenbourg |
record_format | marc |
spelling | Pepels, Werner 1952- Verfasser (DE-588)115496688 aut Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation von Werner Pepels 6., überarb. und erw. Aufl. München Oldenbourg 2013 1 Online-Ressource (LXIX, 1008 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Produktmanagement (DE-588)4125960-9 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Produktmanagement (DE-588)4125960-9 s b DE-604 Erscheint auch als Druck-Ausgabe 978-3-486-70523-2 https://doi.org/10.1524/9783486735697 Verlag Volltext |
spellingShingle | Pepels, Werner 1952- Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation Produktmanagement (DE-588)4125960-9 gnd |
subject_GND | (DE-588)4125960-9 (DE-588)4123623-3 |
title | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
title_auth | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
title_exact_search | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
title_full | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation von Werner Pepels |
title_fullStr | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation von Werner Pepels |
title_full_unstemmed | Produktmanagement Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation von Werner Pepels |
title_short | Produktmanagement |
title_sort | produktmanagement produktinnovation markenpolitik programmplanung prozessorganisation |
title_sub | Produktinnovation - Markenpolitik - Programmplanung - Prozessorganisation |
topic | Produktmanagement (DE-588)4125960-9 gnd |
topic_facet | Produktmanagement Lehrbuch |
url | https://doi.org/10.1524/9783486735697 |
work_keys_str_mv | AT pepelswerner produktmanagementproduktinnovationmarkenpolitikprogrammplanungprozessorganisation |