Design leadership: securing the strategic value of design
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Farnham, Surrey
Gower Publ.
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references (pages 245-246) and index |
| Beschreibung: | 255 S. Ill. 26 cm |
| ISBN: | 9781409463238 |
Internformat
MARC
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| 245 | 1 | 0 | |a Design leadership |b securing the strategic value of design |c Raymond Turner |
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| 650 | 4 | |a Leadership | |
| 650 | 4 | |a Industrial design |x Management | |
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Datensatz im Suchindex
| _version_ | 1804151604686880768 |
|---|---|
| adam_text | Titel: Design leadership
Autor: Turner, Raymond
Jahr: 2013
Contents
Design drivers for business 9
About the author 11
Acknowledgements 13
Foreword 15
Introduction 19
How this book works 21
Part One-
Preparing the ground 24
Dealing with basic issues before design is taken seriously
1 The sceptics 29
The sceptics view 29
The other view 30
Case Example - Dulux Perfect 31
Case Example - Eglin Concourse airport seating 32
Case Example - Airline Moves 33
Case Example - Anua, an extension or change? 34
So, what do you do? 37
2 Deliver strategy 39
Case Example - Linking design and strategy 39
Case Example - Stop sex trafficking of children 40
So, what do you do? 41
43
3 Demonstrate added value
Design and business measures 44
Case Example - Calor Aquaspeed iron 45
Case Example - Solostar disposable pen injector 46
Case Example - Irish Post Office 48
Case Example - Parent Know How 48
Case Example - Waterside, British Airway s headquarters 51
Case Example - Oskar mobile phone 52
Case Example - Unilever colour harmonization 53
So, what do you do? 55
4 Build reputation 57
Case Example - King s College London recruitment 59
Case Example - Culture and Sport Glasgow 59
So, what do you do? 60
5 Design spend 61
Case Example - Legal General brand and culture change 63
Case Example - McDonald s global packaging 64
So, what do you do? 64
6 Summary of part one 5
Part Two -
The how and what of delivery 66
Making design work to advantage
7 Managing and leading 71
Roles and responsibilities of design managers 72
A brief for design management 81
Roles and responsibilities of design leaders 81
Case Example - Evisioning London s future 83
Case Example - Heathrow Express 85
Case Example - Babington s English Tea Rooms 88
Case Example - London Bus 92
A brief for design leadership 100
Summary of Chapter 7 101
8 Understanding opportunity 103
Process for design management 103
Process for design leadership 118
Summary of chapter 8 129
9 Behavioural style 131
Line managers behaviour 131
Functional managers behaviour 132
An appropriate behaviour style 132
Design client behaviour 133
Some other behavioural considerations 137
Summary of chapter 9 138
10 Summary of Part Two
139
Part Three-
Looking back to look forward 140
Building on the past to create the future
11 Challenges for design leaders 143
Perspectives from around the world 143
Design transformation 144
Innovative Thinking and its relationship with design 153
Case Example - Axiom 157
Collaborative design, a way to make it all work 159
Part Four-
Further case examples 160
12 Roca: what next?
15 Glohealth: rethinking
health insurance
163
13 BAA: selecting designers 169
14 Eurotunnel: design in a
service industry 177
198
16 DAA: design integration 204
17 Design for future needs 210
18 London Transport
design in crisis 227
Summary of reflections 233
Mantras of learning -13 things you should never forget 233
A summary of key arguments 234
A final thought 239
Figures and diagrams 240
References 245
Index 247
|
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| discipline | Kunstgeschichte |
| format | Book |
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| indexdate | 2024-07-10T00:57:28Z |
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| isbn | 9781409463238 |
| language | English |
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| physical | 255 S. Ill. 26 cm |
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| publisher | Gower Publ. |
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| spelling | Turner, Raymond 1946- Verfasser (DE-588)1071873954 aut Design leadership securing the strategic value of design Raymond Turner Farnham, Surrey Gower Publ. 2013 255 S. Ill. 26 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 245-246) and index Führung Leadership Industrial design Management Management (DE-588)4037278-9 gnd rswk-swf Corporate Design (DE-588)4231157-3 gnd rswk-swf Produktgestaltung (DE-588)4047340-5 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Industriedesign (DE-588)4072788-9 s Management (DE-588)4037278-9 s Produktgestaltung (DE-588)4047340-5 s Corporate Design (DE-588)4231157-3 s DE-604 Erscheint auch als Online-Ausgabe 978-1-4094-6324-5 Erscheint auch als Online-Ausgabe, EPUB 978-1-4094-6325-2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026915781&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turner, Raymond 1946- Design leadership securing the strategic value of design Führung Leadership Industrial design Management Management (DE-588)4037278-9 gnd Corporate Design (DE-588)4231157-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Industriedesign (DE-588)4072788-9 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4231157-3 (DE-588)4047340-5 (DE-588)4072788-9 |
| title | Design leadership securing the strategic value of design |
| title_auth | Design leadership securing the strategic value of design |
| title_exact_search | Design leadership securing the strategic value of design |
| title_full | Design leadership securing the strategic value of design Raymond Turner |
| title_fullStr | Design leadership securing the strategic value of design Raymond Turner |
| title_full_unstemmed | Design leadership securing the strategic value of design Raymond Turner |
| title_short | Design leadership |
| title_sort | design leadership securing the strategic value of design |
| title_sub | securing the strategic value of design |
| topic | Führung Leadership Industrial design Management Management (DE-588)4037278-9 gnd Corporate Design (DE-588)4231157-3 gnd Produktgestaltung (DE-588)4047340-5 gnd Industriedesign (DE-588)4072788-9 gnd |
| topic_facet | Führung Leadership Industrial design Management Management Corporate Design Produktgestaltung Industriedesign |
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