Internal brand management in an international context:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2014
|
| Schriftenreihe: | Innovatives Markenmanagement
47 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | XIX, 323 S. graph. Darst. 148 mm x 210 mm |
| ISBN: | 9783658007539 |
Internformat
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CONTENT
FOREWORD V
PREFACE/ACKNOWLEDGEMENTS VII
LIST OF FIGURES XV
LIST OF TABLES XVII
LIST OF ABBREVATIONS XXI
PART A: INTERNAL BRAND MANAGEMENT CONCEPTUALIZATIONS
IN A CROSS-CULTURAL ENVIRONMENT 1
1 RELEVANCE OF BRAND COMMITMENT IN A CROSS-CULTURAL CONTEXT 3
2 CLASSIFICATION OF RELEVANT
TERMS AND DEFINITIONS 11
3 PLACEMENT OF THE STUDY AMONG RELEVANT RESEARCH FIELDS 15
3.1 BEHAVIORAL ASSESSMENT AND THE S-O-R MODEL 15
3.2 IDENTITY-BASED INTERNAL
BRAND MANAGEMENT 18
4 OBJECTIVES AND OUTLINE
OF THE STUDY 23
PART B: THEORETICAL FRAMEWORK AND CONCEPTUAL
DEVELOPMENT OF THE INTERNAL BRANDING MODEL 27
1 STATUS OF INTERNAL
BRAND MANAGEMENT RESEARCH 29
1.1 DEFINITIONAL FOUNDATIONS OF INTERNAL BRAND MANAGEMENT 29
1.2 SYNOPSIS OF INTERNAL
BRAND MANAGEMENT MODELS 32
1.2.1 BURMANN AND ZEPLIN (2005), ZEPLIN (2006), MALONEY
(2007), KONIG (2010), PIEHLER (2011) 35
1.2.2 WITTKE-KOTHE (2001) 39
1.2.3 TOMCZAK, ESCH, KEMSTOCK, AND HERMANN (2008, 2009) 41
1.2.4 VALLASTER AND
DE CHERNATONY (2005, 2006), VALLASTER
(2009) 44
1.2.5 KING AND GRACE (2009; 2010) 50
1.2.6 BAUMGARTH AND SCHMIDT (2010) 54
HTTP://D-NB.INFO/1026222664
X
CONTENT
1.2.7 EVALUATION OF RELEVANT MODELS AND THEIR
APPLICABILITY TO THE
DEVELOPMENT OF AN INTERNAL BRANDING MODEL UNDER
CONSIDERATION OF CULTURAL VALUES 56
2 BRAND CITIZENSHIP BEHAVIOR 59
2.1 DEFINITIONAL FOUNDATION OF BRAND CITIZENSHIP
BEHAVIOR 59
2.2 BRAND CITIZENSHIP BEHAVIOR CONCEPTUALIZATION 61
3 BRAND COMMITMENT
- A CENTRAL DETERMINANT
OF INTERNAL
BRAND
MANAGEMENT 69
3.1 DEFINITIONAL SPECIFICATION OF BRAND COMMITMENT 69
3.2 BRAND COMMITMENT AS AN ANTECEDENT OF BRAND CITIZENSHIP
BEHAVIOR .73
3.3 BRAND COMMITMENT CONCEPTUALIZATION 74
3.3.1 ORGANIZATIONAL COMMITMENT CONCEPTUALIZATION 75
3.3.1.1 O'REILLY AND CHATMAN'S CONCEPTUALIZATION OF
ORGANIZATIONAL COMMITMENT 77
3.3.1.2 MEYER AND ALLEN'S CONCEPTUALIZATION OF
ORGANIZATIONAL COMMITMENT 78
3.3.2 EVALUATION OF BRAND COMMITMENT CONCEPTUALIZATIONS 80
3.4 DETERMINANTS OF BRAND COMMITMENT 85
3.4.1. LEADERSHIP 85
3.4.2 HUMAN RESOURCE MANAGEMENT 88
3.4.3 BRAND IDENTITY RELEVANCE 91
3.4.4 INTERNAL BRAND COMMUNICATIONS 93
3.4.5 EXTERNAL BRAND COMMUNICATIONS 96
3.4.6 BRAND-FIT 98
3.5 CULTURAL VALUES
AS A SUSCEPTIBILITY VARIABLE TO BRAND COMMITMENT 99
3.5.1 DEFINITION SPECIFICATION OF CULTURE 100
3.5.2 VALUE-BASED APPROACH TO CROSS-CULTURAL RESEARCH 102
3.5.2.1 HOFSTEDE 107
3.5.2.2 SCHWARTZ 112
3.5.3 VALUE-BASED OPERATIONALIZATION OF CULTURE AS MEASUREMENT
INSTRUMENT FOR INTERNAL BRANDING MODEL 116
3.5.4 INDIVIDUALISM AND COLLECTIVISM 118
3.5.5 CULTURAL VALUES AND BRAND COMMITMENT 119
3.6 BRAND COMMITMENT IN AN INTERNATIONAL CONTEXT 122
3.6.1 INTERNATIONAL ORGANIZATIONAL COMMITMENT RESEARCH 122
3.7 PRELIMINARY RECAPITULATION 126
CONTENT XI
4 SUMMARY AND OVERVIEW OF THE RESEARCH MODEL 129
4.1 SUMMARY OF RELEVANT
FRAME OF REFERENCE 129
4.2 ASSUMPTIONS 130
4.3 DERIVATION OF HYPOTHESES 131
PART C: EMPIRICAL ANALYSIS 137
1 STRUCTURE AND METHODOLOGY OF EMPIRICAL ANALYSIS 139
1.1 DATA COLLECTION 139
1.2 ASPECTS OF CROSS-CULTURAL
RESEARCH 143
1.2.1 EMIC VERSUS ETIC RESEARCH APPROACHES 143
1.2.2 CONCEPT EQUIVALENCE 144
2 METHODS OF STATISTICAL
ANALYSIS
TT
. 147
2.1 STRUCTURAL EQUATION MODELING 147
2.2 THE NATURE
OF PLS PATH MODELS 151
2.3 EVALUATION OF PLS PATH MODELS 155
2.3.1 EVALUATION OF REFLECTIVE MEASUREMENT MODELS 156
2.3.2 EVALUATION OF FORMATIVE MEASUREMENT MODELS 158
2.3.3 EVALUATION OF THE STRUCTURAL MODEL 160
2.3.4 EVALUATION OF SECOND-ORDER CONSTRUCTS 162
3 DATA ANALYSIS 167
3.1 ANALYSIS OF THE MEASUREMENT MODEL 167
3.1.1 DESCRIPTIVE ANALYSIS OF KEY CONSTRUCTS 167
3.1.2 BRAND COMMITMENT 174
3.1.2.1 BRAND COMMITMENT EVALUATION ACROSS THE ENTIRE
SAMPLE 175
3.1.2.2 UNIVERSALISM OF BRAND COMMITMENT CONSTRUCT 178
3.1.3 BRAND CITIZENSHIP BEHAVIOR 181
3.1.3.1 EVALUATION OF BRAND CITIZENSHIP BEHAVIOR ACROSS
THE ENTIRE SAMPLE 181
3.1.3.2 UNIVERSALISM OF BRAND CITIZENSHIP BEHAVIOR
CONSTRUCT 186
3.1.4 CULTURAL VALUES 189
3.1.5 EVALUATION OF BRAND COMMITMENT, CULTURAL VALUES, AND
BRAND CITIZENSHIP BEHAVIOR ACCORDING TO WOLD 189
3.1.6 BRAND COMMITMENT DETERMINANTS 194
3.1.6.1 BRAND COMMITMENT DETERMINANTS ACROSS THE TOTAL
SAMPLE *-. 194
XII
CONTENT
3.1.6.2 UNIVERSALISM OF BRAND COMMITMENT DETERMINANTS 196
3.2 ANALYSIS OF THE
STRUCTURAL MODEL 199
3.2.1 IMPACT OF BRAND COMMITMENT DETERMINANTS ON BRAND
COMMITMENT COMPONENTS 199
3.2.1.1 IMPACT OF BRAND COMMITMENT DETERMINANTS ON
BRAND COMMITMENT COMPONENTS EVALUATED ON
ENTIRE SAMPLE 199
3.2.1.2 IMPACT OF BRAND COMMITMENT DETERMINANTS ON
BRAND COMMITMENT COMPONENTS EVALUATED ON
COUNTRY-UNIT LEVELS 203
3.2.1.3 PRELIMINARY RECAPITULATION 209
3.2.2 IMPACT OF CULTURAL VALUES
ON BRAND COMMITMENT
COMPONENTS 212
3.2.2.1 IMPACT OF CULTURAL VALUES ON BRAND COMMITMENT
COMPONENTS ACROSS THE ENTIRE SAMPLE 212
3.2.2.2 CROSS-NATIONAL EVALUATION OF THE RELATIONSHIP OF
CULTURAL VALUES ON BRAND COMMITMENT 216
3.2.2.3 PRELIMINARY RECAPITULATION 221
3.2.3 THE IMPACT OF BRAND COMMITMENT COMPONENTS ON BRAND
CITIZENSHIP BEHAVIOR 224
3.2.3.1 THE IMPACT OF BRAND COMMITMENT COMPONENTS ON
BRAND CITIZENSHIP BEHAVIOR ACROSS THE ENTIRE
SAMPLE 225
3.2.3.2 CROSS-NATIONAL EVALUATION OF THE RELATIONSHIP
BETWEEN BRAND COMMITMENT AND BRAND
CITIZENSHIP BEHAVIOR 228
3.2.3.3 PRELIMINARY RECAPITULATION 232
3.2.4 PARTIAL-LEAST SQUARES-BASED MULTI-GROUP ANALYSIS 233
3.2.4.1 EVALUATION OF PATH RELATIONSHIP DIFFERENCES OF
BRAND COMMITMENT DETERMINANTS 235
3.2.4.2 EVALUATION OF PATH RELATIONSHIP DIFFERENCES OF
CULTURAL VALUES 236
3.2.4.3 EVALUATION OF PATH RELATIONSHIP DIFFERENCES
BETWEEN BRAND COMMITMENT COMPONENTS AND
BRAND CITIZENSHIP BEHAVIOR DIMENSIONS 241
3.2.5 SUMMARY OF STRUCTURAL MODEL EVALUATION 241
CONTENT XIII
PART D: CONCLUSION
AND IMPLICATIONS 243
1 SUMMARY OF MAIN
RESULTS 245
2 MANAGERIAL IMPLICATIONS 253
3 CRITICAL CONSIDERATION OF THE STUDY RESULTS AND IMPLICATIONS FOR
FUTURE RESEARCH 263
APPENDIX 267
APPENDIX I - CULTURAL VALUE CLUSTER ANALYSIS
-
MEAN VALUES BRAND
COMMITMENT 269
APPENDIX II - BRAND COMMITMENT CLUSTER ANALYSIS
-
MEAN VALUES BRAND COMMITMENT 270
APPENDIX III
- ITEMS BRAND COMMITMENT DETERMINANTS 272
APPENDIX IV - QUESTIONNAIRE 274
BIBLIOGRAPHY 283 |
| any_adam_object | 1 |
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| author_role | aut |
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| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-09-10T01:03:15Z |
| institution | BVB |
| isbn | 9783658007539 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026914294 |
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| series | Innovatives Markenmanagement |
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| spelling | Ravens, Christina Verfasser (DE-588)1046685791 aut Internal brand management in an international context Christina Ravens Wiesbaden Springer Gabler 2014 XIX, 323 S. graph. Darst. 148 mm x 210 mm txt rdacontent n rdamedia nc rdacarrier Innovatives Markenmanagement 47 Zugl.: Leipzig, Graduate School of Management, Diss., 2012 Markenpolitik (DE-588)4144679-3 gnd rswk-swf Kulturelle Identität (DE-588)4033542-2 gnd rswk-swf Internes Marketing (DE-588)4285642-5 gnd rswk-swf Multinationales Unternehmen (DE-588)4075092-9 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Multinationales Unternehmen (DE-588)4075092-9 s Internes Marketing (DE-588)4285642-5 s DE-604 Markenpolitik (DE-588)4144679-3 s Kulturelle Identität (DE-588)4033542-2 s b DE-604 Erscheint auch als Online-Ausgabe 978-3-658-00754-6 Innovatives Markenmanagement 47 (DE-604)BV042542685 47 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4127656&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026914294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ravens, Christina Internal brand management in an international context Innovatives Markenmanagement Markenpolitik (DE-588)4144679-3 gnd Kulturelle Identität (DE-588)4033542-2 gnd Internes Marketing (DE-588)4285642-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4033542-2 (DE-588)4285642-5 (DE-588)4075092-9 (DE-588)4113937-9 |
| title | Internal brand management in an international context |
| title_auth | Internal brand management in an international context |
| title_exact_search | Internal brand management in an international context |
| title_full | Internal brand management in an international context Christina Ravens |
| title_fullStr | Internal brand management in an international context Christina Ravens |
| title_full_unstemmed | Internal brand management in an international context Christina Ravens |
| title_short | Internal brand management in an international context |
| title_sort | internal brand management in an international context |
| topic | Markenpolitik (DE-588)4144679-3 gnd Kulturelle Identität (DE-588)4033542-2 gnd Internes Marketing (DE-588)4285642-5 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Markenpolitik Kulturelle Identität Internes Marketing Multinationales Unternehmen Hochschulschrift |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4127656&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026914294&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV042542685 |
| work_keys_str_mv | AT ravenschristina internalbrandmanagementinaninternationalcontext |