Einführung in die Medienökonomie:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Konstanz
UVK Verlagsgesellschaft mbH
2012
München UVK/Lucius |
| Ausgabe: | 3., überarbeite[te] Auflage |
| Schriftenreihe: | UTB
2574 : Medien- und Kommunikationswissenschaft, Wirtschaftswissenschaften |
| Schlagworte: | |
| Online-Zugang: | DE-B1533 DE-1052 DE-1043 DE-1046 DE-1047 DE-Aug4 DE-92 DE-860 DE-M483 DE-1949 DE-150 DE-384 DE-706 DE-824 DE-29 DE-739 DE-858 DE-M347 DE-859 DE-861 DE-863 DE-862 Volltext |
| Beschreibung: | 1 Online-Ressource (277 Seiten) Diagramme |
| ISBN: | 9783838538464 |
Internformat
MARC
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 859635 |
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| _version_ | 1806528113064017920 |
| adam_text | |
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| author | Beyer, Andrea 1954- Carl, Petra |
| author_GND | (DE-588)129411868 (DE-588)102778917X |
| author_facet | Beyer, Andrea 1954- Carl, Petra |
| author_role | aut aut |
| author_sort | Beyer, Andrea 1954- |
| author_variant | a b ab p c pc |
| building | Verbundindex |
| bvnumber | BV041461482 |
| classification_rvk | AP 17600 QR 700 |
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| dewey-full | 338.4730223 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4730223 |
| dewey-search | 338.4730223 |
| dewey-sort | 3338.4730223 |
| dewey-tens | 330 - Economics |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 3., überarbeite[te] Auflage |
| format | Electronic eBook |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV041461482 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-05T08:31:02Z |
| institution | BVB |
| isbn | 9783838538464 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026907827 |
| oclc_num | 879581446 |
| open_access_boolean | |
| owner | DE-188 DE-384 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-83 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| owner_facet | DE-188 DE-384 DE-1052 DE-92 DE-B1533 DE-150 DE-860 DE-706 DE-739 DE-Aug4 DE-M483 DE-1949 DE-824 DE-1046 DE-1047 DE-29 DE-1043 DE-858 DE-M347 DE-83 DE-863 DE-BY-FWS DE-863 DE-BY-FWS |
| physical | 1 Online-Ressource (277 Seiten) Diagramme |
| psigel | ZDB-41-UTB ZDB-41-UTB UER_PDA_UTB ZDB-41-UTB FCO_PDA_UTB ZDB-41-UTB FHM_PDA_UTB ZDB-41-UTB FKE_PDA_UTB ZDB-41-UTB FRO_PDA_UTB |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | UVK Verlagsgesellschaft mbH UVK/Lucius |
| record_format | marc |
| series2 | UTB |
| spellingShingle | Beyer, Andrea 1954- Carl, Petra Einführung in die Medienökonomie Medienmarkt (DE-588)4234513-3 gnd Marketing (DE-588)4037589-4 gnd Mediaforschung (DE-588)4135296-8 gnd Finanzierung (DE-588)4017182-6 gnd Medienökonomie (DE-588)4623124-9 gnd Wettbewerb (DE-588)4065835-1 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)4234513-3 (DE-588)4037589-4 (DE-588)4135296-8 (DE-588)4017182-6 (DE-588)4623124-9 (DE-588)4065835-1 (DE-588)4310038-7 (DE-588)4123623-3 |
| title | Einführung in die Medienökonomie |
| title_auth | Einführung in die Medienökonomie |
| title_exact_search | Einführung in die Medienökonomie |
| title_full | Einführung in die Medienökonomie Andrea Beyer, Petra Carl |
| title_fullStr | Einführung in die Medienökonomie Andrea Beyer, Petra Carl |
| title_full_unstemmed | Einführung in die Medienökonomie Andrea Beyer, Petra Carl |
| title_short | Einführung in die Medienökonomie |
| title_sort | einfuhrung in die medienokonomie |
| topic | Medienmarkt (DE-588)4234513-3 gnd Marketing (DE-588)4037589-4 gnd Mediaforschung (DE-588)4135296-8 gnd Finanzierung (DE-588)4017182-6 gnd Medienökonomie (DE-588)4623124-9 gnd Wettbewerb (DE-588)4065835-1 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | Medienmarkt Marketing Mediaforschung Finanzierung Medienökonomie Wettbewerb Publikumsforschung Lehrbuch |
| url | http://www.elibrary.utb.de/doi/book/10.36198/9783838538464 |
| work_keys_str_mv | AT beyerandrea einfuhrungindiemedienokonomie AT carlpetra einfuhrungindiemedienokonomie |