Survey research methods:
Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles ; London ; New Delhi ; Singapore ; Washington DC
Sage
[2014]
|
| Ausgabe: | Fifth edition |
| Schriftenreihe: | Applied social research methods series
1 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models |
| Beschreibung: | xi, 171 Seiten Illustrationen, Diagramm |
| ISBN: | 9781452259000 |
Internformat
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| 490 | 1 | |a Applied social research methods series |v 1 | |
| 520 | 3 | |a Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines | |
| 520 | 3 | |a Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze | |
| 520 | 3 | |a Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models | |
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Datensatz im Suchindex
| _version_ | 1804151591527251968 |
|---|---|
| adam_text | Detailed Contents
Preface
ix
About the Author
xi
1.
Introduction
1
Reasons for Surveys
1
Components of Surveys
3
Purposes and Goals of This Text
7
2.
Types of Error in Surveys
8
Error Associated With Who Answers
9
Error Associated With Answers
11
Recapping the Nature of Error in Surveys
12
3.
Sampling
14
The Sample Frame
15
Selecting a One-Stage Sample
18
Multistage Sampling
21
Drawing Samples From Two or More Sample Frames
30
Making Estimates From Samples and Sampling Errors
32
How Big Should a Sample Be?
37
Sampling Error as a Component of Total Survey Error
39
4.
Nonresponse:
Implementing a Sample Design
42
Calculating Response Rates
43
Bias Associated With
Nonresponse
43
Reducing
Nonresponse
49
Two Other Approaches to Reducing
Nonresponse
Error
54
Nonprobability (or Modified Probability) Samples
55
Nonresponse
as a Source of Error
58
5.
Methods of Data Collection
61
Major Issues in Choosing a Strategy
61
Summary Comparison of Methods
71
Conclusion
73
6.
Designing Questions to Be Good Measures
75
Increasing the Reliability of Answers
76
Types of Measures/Types of Questions
86
Increasing the Validity of Factual Reporting
91
Increasing the Validity of Answers Describing Subjective States
96
Question Design and Error
91
7.
Evaluating Survey Questions and Instruments
99
Defining Objectives
100
Preliminary Question Design Steps
100
Presurvey Evaluation
102
Design, Format, and Layout of Survey Instruments
104
Field Pretests
105
Survey Instrument Length
108
Conclusion
109
8.
Survey Interviewing
110
Overview of Interviewer Job
110
Interviewer Recruitment and Selection
113
Training Interviewers
115
Supervision
117
Survey Questions
120
Interviewing Procedures
120
Validation of Interviews
122
The Role of Interviewing in Survey Error
123
9.
Preparing Survey Data for Analysis
127
Formatting a Data File
127
Constructing a Code
128
Approaches to Coding and Data Entry
129
Data Cleaning
132
Coding, Data Entry, and File Creation as Sources of Errors
132
10.
Analyzing Survey Data
134
Adjusting for Sample
Nonresponse
and Sample Frame Deficiencies
134
Coping With Item
Nonresponse
136
Adjusting for Different Probabilities of Selection
137
Calculating Sampling Errors
138
Conclusion
139
11.
Ethical Issues in Survey Research
140
Informing Respondents
141
Protecting Respondents
142
Benefits to Respondents
144
Ethical Responsibilities to Interviewers
144
Conclusion
145
12.
Providing Information About Survey Methods
146
13.
Survey Error in Perspective
150
The Concept of Total Survey Design
150
Error in Perspective
150
Conclusion
153
References
155
Author Index
164
Subject Index
168
|
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| author | Fowler, Floyd J. Jr. 1939- |
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| dewey-search | 300.72/3 |
| dewey-sort | 3300.72 13 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie Psychologie Wirtschaftswissenschaften |
| edition | Fifth edition |
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| id | DE-604.BV041461382 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:57:15Z |
| institution | BVB |
| isbn | 9781452259000 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026907729 |
| oclc_num | 869855039 |
| open_access_boolean | |
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| physical | xi, 171 Seiten Illustrationen, Diagramm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Sage |
| record_format | marc |
| series | Applied social research methods series |
| series2 | Applied social research methods series |
| spelling | Fowler, Floyd J. Jr. 1939- Verfasser (DE-588)1045215120 aut Survey research methods Floyd J. Fowler, Jr. (Center for Survey Research, University of Massachusetts, Boston) Fifth edition Los Angeles ; London ; New Delhi ; Singapore ; Washington DC Sage [2014] xi, 171 Seiten Illustrationen, Diagramm txt rdacontent n rdamedia nc rdacarrier Applied social research methods series 1 Product Description: The Fourth Edition of the bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. The Fourth Edition has been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition-and often instead of-household landlines Two new chapters, "The Nature of Error in Surveys" and "Issues in Analyzing Survey Data," further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. Key Features: Covers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical application; Expands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcher; Offers in-depth discussion of non-response and sample size issues, especially as they relate to power; Focuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches. Includes updated references and survey examples that offer various levels of students and researchers other exemplary literature and models Survey-onderzoek gtt Social surveys Demoskopie (DE-588)4011425-9 gnd rswk-swf Methode (DE-588)4038971-6 gnd rswk-swf Qualitative Sozialforschung (DE-588)4395695-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Evaluation (DE-588)4071034-8 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Demoskopie (DE-588)4011425-9 s Methode (DE-588)4038971-6 s DE-604 Empirische Sozialforschung (DE-588)4014606-6 s 1\p DE-604 Evaluation (DE-588)4071034-8 s 2\p DE-604 Forschungsmethode (DE-588)4155046-8 s 3\p DE-604 Qualitative Sozialforschung (DE-588)4395695-6 s 4\p DE-604 Erscheint auch als Online-Ausgabe, PDF 978-1-4833-1240-8 Applied social research methods series 1 (DE-604)BV001900335 1 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026907729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fowler, Floyd J. Jr. 1939- Survey research methods Applied social research methods series Survey-onderzoek gtt Social surveys Demoskopie (DE-588)4011425-9 gnd Methode (DE-588)4038971-6 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Evaluation (DE-588)4071034-8 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd |
| subject_GND | (DE-588)4011425-9 (DE-588)4038971-6 (DE-588)4395695-6 (DE-588)4155046-8 (DE-588)4071034-8 (DE-588)4014606-6 |
| title | Survey research methods |
| title_auth | Survey research methods |
| title_exact_search | Survey research methods |
| title_full | Survey research methods Floyd J. Fowler, Jr. (Center for Survey Research, University of Massachusetts, Boston) |
| title_fullStr | Survey research methods Floyd J. Fowler, Jr. (Center for Survey Research, University of Massachusetts, Boston) |
| title_full_unstemmed | Survey research methods Floyd J. Fowler, Jr. (Center for Survey Research, University of Massachusetts, Boston) |
| title_short | Survey research methods |
| title_sort | survey research methods |
| topic | Survey-onderzoek gtt Social surveys Demoskopie (DE-588)4011425-9 gnd Methode (DE-588)4038971-6 gnd Qualitative Sozialforschung (DE-588)4395695-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Evaluation (DE-588)4071034-8 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd |
| topic_facet | Survey-onderzoek Social surveys Demoskopie Methode Qualitative Sozialforschung Forschungsmethode Evaluation Empirische Sozialforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026907729&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV001900335 |
| work_keys_str_mv | AT fowlerfloydj surveyresearchmethods |