The handbook of media audiences:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex
Wiley Blackwell
2013
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Global handbooks in media and communication research
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Klappentext |
| Beschreibung: | XIII, 540 Seiten Ill., graph. Darst. |
| ISBN: | 9781405184182 9781118721391 |
Internformat
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Datensatz im Suchindex
| _version_ | 1804151583737380864 |
|---|---|
| adam_text | Table
of
Contents
Notes on
Contributors
viii
Series Editor s Preface
xiv
Acknowledgments
xv
Introduction
1
Virginia Nightingale
Parti Being Audiences
17
1
Readers as Audiences
19
Wendy Griswold, Elizabeth Lenaghan, and Michelle Naffziger
2
Listening for Listeners: The Work of Arranging
How Listening Will Occur in Cultures of Recorded Sound
41
Jackie Cook
3
Viewing
62
Shawn Shimpach
4
Search and Social Media
86
Virginia Nightingale
5
Spreadable Media: How Audiences Create Value and
Meaning in a Networked Economy
109
Joshua Green and Henry Jenkins
6
Going Mobile
128
Gerard Goggin
Part II Theorizing Audiences
147
7
Audiences and Publics, Media and Public Spheres
149
Richard Butsch
8
The Implied Audience of Communications Policy Making:
Regulating Media in the Interests of Citizens and Consumers
169
Sonia
Livingstone and Peter
Lunt
9
New Configurations of the Audience?
The Challenges of User-Generated Content for
Audience Theory and Media Participation
190
Nico Carpentier
10
The Necessary Future of the Audience
...
and
How to Research It
213
Nick Couldry
11
Reception
230
Cornel Sandvoss
12
Affect Theory and Audience
251
Anna Gibbs
Part III Researching Audiences
267
13
Toward a Branded Audience: On the Dialectic
between Marketing and Consumer Agency
269
Adam
Arvidsson
14
Ratings and Audience Measurement
286
Philip M.
Napoli
15
Quantitative Audience Research: Embracing the Poor Relation
302
David Deacon and Emily
Käghtley
16
Media Effects in Context
320
Brian O Neill
17
Cultivation Analysis and Media Violence
340
Andy Ruddock
18
Creative and Visual Methods in Audience Research
360
Fatimah Awan and David Gauntlett
19
Locating Media Ethnography
380
Patrick D. Murphy
Part IV Doing Audience Research
403
20
Children s Media Cultures in Comparative Perspective
405
Sonia
Livingstone and
Kirsten Drotner
21
Fan Cultures and Fan Communities
425
Kristina
Busse
and Jonathan Gray
22
Beyond the Presumption of Identity? Ethnicities,
Cultures, and Transnational Audiences
444
Mirca Madianou
23
Participatory Vision: Watching Movies with Yolngu
459
Jennifer
Deger
24
The Audience Is the Show
472
Annette Hill
25
Seeking the Audience for News: Response,
News Talk, and Everyday Practices
489
5.
Elizabeth Bird
26
Sport and Its Audiences
509
David Rowe
Index
527
Digital media
have dramatically increased the nature and diversity of the ways
people can access media content, and the bias that audiences occupy a position
of reception is giving way to an understanding of audiences as media-active. The
contributions assembled here offer an expansion of the conceptual frameworks
underlying the field and a wealth of research wisdom and expertise for researchers
requiring a solid foundation in the complexity of audience and audiences and of
existing research traditions.
Placing the emphasis on technologies, theories, research methods and research
pragmatics, this Handbook brings together leading international scholars to provide
a comprehensive overview of the complexity and diversity of audience studies.
|
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| title | The handbook of media audiences |
| title_auth | The handbook of media audiences |
| title_exact_search | The handbook of media audiences |
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