Verfügbarkeit: Marketing-Controlling

Marketing-Controlling:

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Bibliographische Detailangaben
1. Verfasser:	Ziehe, Nikola 1968- (VerfasserIn)
Format:	Buch
Sprache:	German
Veröffentlicht:	Köln Johanna-Verl. 2013
Schlagworte:	Marketing Controlling Lehrbuch
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	175 S. graph. Darst. 230 mm x 155 mm
ISBN:	9783937763323

Internformat

MARC


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Datensatz im Suchindex

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adam_text	1. EINFUEHRUNG IN DAS MARKETING-CONTROLLING 9 2. MARKETING UND CONTROLLING 21 3. INFORMATIONSSYSTEME ALS BASIS DES MARKETING-CONTROLLING 37 4. STRATEGISCHE ANALYSE - INSTRUMENTE DES MARKETING-CONTROLLING 49 5. OPERATIVE ANALYSE - INSTRUMENTE DES MARKETING-CONTROLLING 91 6. ANWENDUNGSFAELLE DES MARKETING-CONTROLLING 107 ABBILDUNGSVERZEICHNIS 171 HTTP://D-NB.INFO/1037408683
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author	Ziehe, Nikola 1968-
author_GND	(DE-588)171615689
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author_sort	Ziehe, Nikola 1968-
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classification_rvk	QP 612
ctrlnum	(OCoLC)864519028 (DE-599)DNB1037408683
dewey-full	650 658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	650 - Management and auxiliary services 658 - General management
dewey-raw	650 658.8
dewey-search	650 658.8
dewey-sort	3650
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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genre_facet	Lehrbuch
id	DE-604.BV041450571
illustrated	Illustrated
indexdate	2024-07-10T00:56:59Z
institution	BVB
isbn	9783937763323
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-026897150
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physical	175 S. graph. Darst. 230 mm x 155 mm
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Johanna-Verl.
record_format	marc
spelling	Ziehe, Nikola 1968- Verfasser (DE-588)171615689 aut Marketing-Controlling Nikola Ziehe Köln Johanna-Verl. 2013 175 S. graph. Darst. 230 mm x 155 mm txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Controlling (DE-588)4070102-5 s DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026897150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Ziehe, Nikola 1968- Marketing-Controlling Marketing (DE-588)4037589-4 gnd Controlling (DE-588)4070102-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4070102-5 (DE-588)4123623-3
title	Marketing-Controlling
title_auth	Marketing-Controlling
title_exact_search	Marketing-Controlling
title_full	Marketing-Controlling Nikola Ziehe
title_fullStr	Marketing-Controlling Nikola Ziehe
title_full_unstemmed	Marketing-Controlling Nikola Ziehe
title_short	Marketing-Controlling
title_sort	marketing controlling
topic	Marketing (DE-588)4037589-4 gnd Controlling (DE-588)4070102-5 gnd
topic_facet	Marketing Controlling Lehrbuch
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026897150&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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