The Routledge handbook of strategic communication:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge handbooks
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXIV, 596 S. Ill., graph. Darst. |
| ISBN: | 9780415530019 |
Internformat
MARC
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| 008 | 131127s2015 ad|| |||| 00||| eng d | ||
| 020 | |a 9780415530019 |c hbk |9 978-0-415-53001-9 | ||
| 035 | |a (OCoLC)898030091 | ||
| 035 | |a (DE-599)BVBBV041447773 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
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| 245 | 1 | 0 | |a The Routledge handbook of strategic communication |c ed. by Derina Holtzhausen ... |
| 246 | 1 | 3 | |a Handbook of strategic communication |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York [u.a.] |b Routledge |c 2015 | |
| 300 | |a XXIV, 596 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
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| 500 | |a Includes bibliographical references and index | ||
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Datensatz im Suchindex
| _version_ | 1804151570170904576 |
|---|---|
| adam_text | Contents
Contributors
ix
Introduction
xx
Ansgar
Zerfass and Derina R. Holtzhausen
PARTI
Conceptual Foundations of Strategic Communication
1
1
Strategic Communication: Opportunities and Challenges of the
Research Area
3
Derina Holtzhausen ana
Ansgar
Zerfass
2
(Re-)Reading Clausewitz: The Strategy Discourse and its Implications
for Strategic Communication.
18
Howard Nothhdft and
Hagen Schölzel
3
The Strategic Turn in Communication Science: On the History and Role
of Strategy in Communication Science from Ancient Greece
Until the Present Day
34
Simon
Moberg Torp
4
Strategic Communication and the Public Sphere From a European
Perspective
53
Günter Bentele
and Howard Nothhafi
5
Dewey,
the Public Sphere, and Strategic Communication
74
Charles C. Self
Contents
6
Strategic Communication in a Networked World: Integrating Network
and Communication Theories in the Context of Government to Citizen
93
Communication
Lindsay Young and
Willem Pieterson
7
Contextual Distortion: Strategic Communication Versus the Networked
Nature of Nearly Everything 1
■*
Priscilla Murphy
8
Social Theories for Strategic Communication
!27
Öyvind
Uilen
and
Piet Verhoeven
PART
II
Institutional and Organizational Dimensions
141
9
Strategic Communication as Institutional Work
143
Magnus
Fredriksson
and Josef Pallas
10
Cultural Influences on Strategic Communication
157
Kim A.Johnston and James L. Everett
11
Strategic Communication: The Role of Polyphony in Management
Team Meetings
172
Helle
Kryger Aggerholm and
Christa Thomsen
12
Strategy as Communicational Practice in Organizations
190
Marlene
Marchiori and Sergio Bulgacov
13
Good Governance and Strategic Communication:
A Communication Capital Approach
201
Patricia Riley, Gail
Fann
Thomas, Rebecca Weintraub,
Allison
Noyes,
and Stephanie Dixon
14
Adopting an Entrepreneurial Perspective in the Study of
Strategic Communication
214
Emanuele
Invernizzi and
Stefania Romenti
15
The Role of Communication Executives in Strategy and Strategizing
229
Finn Frandsen and
Winni
Johanson
16
Organizational Goals and Communication Objectives in Strategic
Communicat:
Kirk
Hallaban
Communication
->л
ι
VI
Contents
PART III
Implementing Strategic Communication
267
17
A Theoretical Framework for Strategic Communication Messaging
269
Kelly Page
Werder
18
Framing as a Strategic Persuasive Message Tactic
285
Kenneth E. Kim
19
Image Repair Theory in the Context of Strategic Communication
303
William L.
Benoit
20
Images With Messages:
A Semiotic
Approach to Identifying and
Decoding Strategic Visual Communication
312
Jams Teniggi Page
21
Relationship Cultivation Strategies in Strategic Communication
328
Eytw-Jung Ki
22
Strategic Communication in Participatory Culture: From
One- and Two-Way Communication to Participatory Communication
Through Social Media
337
Jesper Falkheimcr
and Mats
Heide
PART IV
Domains of Practice
351
23
Institutionalization in Public Relations: Another Step in Examining
its Place in Strategic Communication
353
Robert I. Wakefield, Kenneth D. Plowman, and Alex Curry
24
Strategy in Advertising
370
Titio
G. K.
Meitz and Gtiido Znrstiege
25
The Strategic Context of Political Communication
383
Spiro
Kiousis and
Jesper Strömback
26
Communicating Strategically in Government
396
Kirsten Kozolanka
27
Strategic Health Communication: Theory- and Evidence-Based Campaign
Development
409
Constanze Rossinann
VII
Contents
28 Strategie
Activism for Democratization and Social Change
Cheryll Ruth Soriano
29
Strategic Dimensions of Public Diplomacy
439
Martin
Löffelholz,
Claudia Auer, and Alice Srugies
30
Strategic Communication Practice of International Nongovernmental
Organizations
Andreas
Schwarz
and Alexander Fritsch
31
Terrorism as Strategic Communication
481
Liane
Rothenberger
32
Strategic Intent and Crisis Communication: The Emergence of a Field
497
W. Timothy Coombs and Sherry J. Holladay
33
Crisis Communication and Improvisation in a Digital Age
508
Mats Eriksson
34
Strategizing Risk Communication
520
Juliana Raupp
35
Strategic Communication During Change
533
Rita Jatventie-Thesleff, Johanna Moisander and
Mikko
Vilii
36
Social Media and Strategic Communication: An Examination of
Theory and Practice in Communication Research
545
Bobbi
Kay
Lewis and Cynthia Nichols
37
Global Strategic Communication: From the Lens of Coordination, Control,
Standardization, and Localization
561
Juan-Carlos Molleda and Sarabdeep Kochhar
Index
VIII
|
| any_adam_object | 1 |
| author_GND | (DE-588)1063146038 |
| building | Verbundindex |
| bvnumber | BV041447773 |
| classification_rvk | AP 17420 QP 630 |
| ctrlnum | (OCoLC)898030091 (DE-599)BVBBV041447773 |
| dewey-full | 658.4/5 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/5 |
| dewey-search | 658.4/5 |
| dewey-sort | 3658.4 15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041447773 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:55Z |
| institution | BVB |
| isbn | 9780415530019 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026894407 |
| oclc_num | 898030091 |
| open_access_boolean | |
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| physical | XXIV, 596 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge handbooks |
| spelling | The Routledge handbook of strategic communication ed. by Derina Holtzhausen ... Handbook of strategic communication 1. publ. New York [u.a.] Routledge 2015 XXIV, 596 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge handbooks Includes bibliographical references and index Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsforschung (DE-588)4114259-7 s DE-604 Holtzhausen, Derina Sonstige (DE-588)1063146038 oth Erscheint auch als Online-Ausgabe 978-0-203-09444-0 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026894407&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge handbook of strategic communication Kommunikationsforschung (DE-588)4114259-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4114259-7 (DE-588)4043188-5 (DE-588)4201794-4 |
| title | The Routledge handbook of strategic communication |
| title_alt | Handbook of strategic communication |
| title_auth | The Routledge handbook of strategic communication |
| title_exact_search | The Routledge handbook of strategic communication |
| title_full | The Routledge handbook of strategic communication ed. by Derina Holtzhausen ... |
| title_fullStr | The Routledge handbook of strategic communication ed. by Derina Holtzhausen ... |
| title_full_unstemmed | The Routledge handbook of strategic communication ed. by Derina Holtzhausen ... |
| title_short | The Routledge handbook of strategic communication |
| title_sort | the routledge handbook of strategic communication |
| topic | Kommunikationsforschung (DE-588)4114259-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Kommunikationsforschung Öffentlichkeitsarbeit Kommunikationsstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026894407&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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