Storytelling as a success factor in Chinese B2B marketing communication:
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2013
|
| Subjects: | |
| Physical Description: | 29, XXI Bl. Ill., graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041435301 | ||
| 003 | DE-604 | ||
| 005 | 20131122 | ||
| 007 | t | ||
| 008 | 131121s2013 ad|| m||| 00||| eng d | ||
| 035 | |a (OCoLC)864624610 | ||
| 035 | |a (DE-599)BVBBV041435301 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 100 | 1 | |a Huang, Lu |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Storytelling as a success factor in Chinese B2B marketing communication |c Lu Huang |
| 246 | 1 | 3 | |a Storytelling as a success factor in Chinese business to business marketing communication |
| 264 | 1 | |c 2013 | |
| 300 | |a 29, XXI Bl. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 502 | |a Eichstätt-Ingolstadt, Kath. Univ., Wirtschaftswiss. Fak., Bachelor-Arbeit, 2013 | ||
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026882181 | ||
Record in the Search Index
| _version_ | 1804151551152881664 |
|---|---|
| any_adam_object | |
| author | Huang, Lu |
| author_facet | Huang, Lu |
| author_role | aut |
| author_sort | Huang, Lu |
| author_variant | l h lh |
| building | Verbundindex |
| bvnumber | BV041435301 |
| ctrlnum | (OCoLC)864624610 (DE-599)BVBBV041435301 |
| format | Thesis Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00936nam a2200277 c 4500</leader><controlfield tag="001">BV041435301</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131122 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">131121s2013 ad|| m||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864624610</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041435301</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Huang, Lu</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Storytelling as a success factor in Chinese B2B marketing communication</subfield><subfield code="c">Lu Huang</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Storytelling as a success factor in Chinese business to business marketing communication</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">29, XXI Bl.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="a">Eichstätt-Ingolstadt, Kath. Univ., Wirtschaftswiss. Fak., Bachelor-Arbeit, 2013</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026882181</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV041435301 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026882181 |
| oclc_num | 864624610 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 29, XXI Bl. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| record_format | marc |
| spelling | Huang, Lu Verfasser aut Storytelling as a success factor in Chinese B2B marketing communication Lu Huang Storytelling as a success factor in Chinese business to business marketing communication 2013 29, XXI Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Eichstätt-Ingolstadt, Kath. Univ., Wirtschaftswiss. Fak., Bachelor-Arbeit, 2013 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Huang, Lu Storytelling as a success factor in Chinese B2B marketing communication |
| subject_GND | (DE-588)4113937-9 |
| title | Storytelling as a success factor in Chinese B2B marketing communication |
| title_alt | Storytelling as a success factor in Chinese business to business marketing communication |
| title_auth | Storytelling as a success factor in Chinese B2B marketing communication |
| title_exact_search | Storytelling as a success factor in Chinese B2B marketing communication |
| title_full | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_fullStr | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_full_unstemmed | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_short | Storytelling as a success factor in Chinese B2B marketing communication |
| title_sort | storytelling as a success factor in chinese b2b marketing communication |
| topic_facet | Hochschulschrift |
| work_keys_str_mv | AT huanglu storytellingasasuccessfactorinchineseb2bmarketingcommunication AT huanglu storytellingasasuccessfactorinchinesebusinesstobusinessmarketingcommunication |