Storytelling as a success factor in Chinese B2B marketing communication:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2013
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| Schlagworte: | |
| Beschreibung: | 29, XXI Bl. Ill., graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
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| spelling | Huang, Lu Verfasser aut Storytelling as a success factor in Chinese B2B marketing communication Lu Huang Storytelling as a success factor in Chinese business to business marketing communication 2013 29, XXI Bl. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Eichstätt-Ingolstadt, Kath. Univ., Wirtschaftswiss. Fak., Bachelor-Arbeit, 2013 (DE-588)4113937-9 Hochschulschrift gnd-content |
| spellingShingle | Huang, Lu Storytelling as a success factor in Chinese B2B marketing communication |
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| title | Storytelling as a success factor in Chinese B2B marketing communication |
| title_alt | Storytelling as a success factor in Chinese business to business marketing communication |
| title_auth | Storytelling as a success factor in Chinese B2B marketing communication |
| title_exact_search | Storytelling as a success factor in Chinese B2B marketing communication |
| title_full | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_fullStr | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_full_unstemmed | Storytelling as a success factor in Chinese B2B marketing communication Lu Huang |
| title_short | Storytelling as a success factor in Chinese B2B marketing communication |
| title_sort | storytelling as a success factor in chinese b2b marketing communication |
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