Getting started with conjoint analysis: strategies for product design and pricing research
Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Glendale, Calif.
Research Publishers LLC
2014
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Zusammenfassung: | Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students |
| Beschreibung: | Includes bibliographical references (pages 225-230) and index |
| Beschreibung: | XVIII, 234 S. graph. Darst. |
| ISBN: | 9781601471116 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV041434251 | ||
| 003 | DE-604 | ||
| 005 | 20161107 | ||
| 007 | t | ||
| 008 | 131120s2014 d||| |||| 00||| eng d | ||
| 020 | |a 9781601471116 |c pbk |9 978-1-60147-111-6 | ||
| 035 | |a (OCoLC)870185919 | ||
| 035 | |a (DE-599)BVBBV041434251 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M382 |a DE-19 |a DE-91S |a DE-1049 |a DE-739 |a DE-91 |a DE-1051 | ||
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a WIR 803f |2 stub | ||
| 084 | |a WIR 830f |2 stub | ||
| 084 | |a WIR 837f |2 stub | ||
| 084 | |a WIR 017f |2 stub | ||
| 100 | 1 | |a Orme, Bryan K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Getting started with conjoint analysis |b strategies for product design and pricing research |c Bryan K. Orme |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Glendale, Calif. |b Research Publishers LLC |c 2014 | |
| 300 | |a XVIII, 234 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (pages 225-230) and index | ||
| 520 | |a Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students | ||
| 650 | 4 | |a Conjoint analysis (Marketing) | |
| 650 | 4 | |a Market surveys | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Preisbildung |0 (DE-588)4047103-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherforschung |0 (DE-588)4187567-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Conjoint Measurement |0 (DE-588)4213629-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Industriedesign |0 (DE-588)4072788-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Industriedesign |0 (DE-588)4072788-9 |D s |
| 689 | 0 | 1 | |a Preisbildung |0 (DE-588)4047103-2 |D s |
| 689 | 0 | 2 | |a Conjoint Measurement |0 (DE-588)4213629-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 1 | 1 | |a Industriedesign |0 (DE-588)4072788-9 |D s |
| 689 | 1 | 2 | |a Conjoint Measurement |0 (DE-588)4213629-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Verbraucherforschung |0 (DE-588)4187567-9 |D s |
| 689 | 2 | 1 | |a Preisbildung |0 (DE-588)4047103-2 |D s |
| 689 | 2 | 2 | |a Conjoint Measurement |0 (DE-588)4213629-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-60147-112-3 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026881150 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804151549527588864 |
|---|---|
| any_adam_object | |
| author | Orme, Bryan K. |
| author_facet | Orme, Bryan K. |
| author_role | aut |
| author_sort | Orme, Bryan K. |
| author_variant | b k o bk bko |
| building | Verbundindex |
| bvnumber | BV041434251 |
| classification_rvk | QP 611 |
| classification_tum | WIR 803f WIR 830f WIR 837f WIR 017f |
| ctrlnum | (OCoLC)870185919 (DE-599)BVBBV041434251 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02559nam a2200613 c 4500</leader><controlfield tag="001">BV041434251</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161107 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">131120s2014 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781601471116</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-60147-111-6</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)870185919</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041434251</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M382</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-91S</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1051</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 803f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 830f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 837f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 017f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Orme, Bryan K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Getting started with conjoint analysis</subfield><subfield code="b">strategies for product design and pricing research</subfield><subfield code="c">Bryan K. Orme</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Glendale, Calif.</subfield><subfield code="b">Research Publishers LLC</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 234 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (pages 225-230) and index</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Conjoint analysis (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market surveys</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Preisbildung</subfield><subfield code="0">(DE-588)4047103-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Conjoint Measurement</subfield><subfield code="0">(DE-588)4213629-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Preisbildung</subfield><subfield code="0">(DE-588)4047103-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Conjoint Measurement</subfield><subfield code="0">(DE-588)4213629-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Industriedesign</subfield><subfield code="0">(DE-588)4072788-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Conjoint Measurement</subfield><subfield code="0">(DE-588)4213629-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Verbraucherforschung</subfield><subfield code="0">(DE-588)4187567-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Preisbildung</subfield><subfield code="0">(DE-588)4047103-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Conjoint Measurement</subfield><subfield code="0">(DE-588)4213629-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-60147-112-3</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026881150</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV041434251 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:35Z |
| institution | BVB |
| isbn | 9781601471116 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026881150 |
| oclc_num | 870185919 |
| open_access_boolean | |
| owner | DE-M382 DE-19 DE-BY-UBM DE-91S DE-BY-TUM DE-1049 DE-739 DE-91 DE-BY-TUM DE-1051 |
| owner_facet | DE-M382 DE-19 DE-BY-UBM DE-91S DE-BY-TUM DE-1049 DE-739 DE-91 DE-BY-TUM DE-1051 |
| physical | XVIII, 234 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Research Publishers LLC |
| record_format | marc |
| spelling | Orme, Bryan K. Verfasser aut Getting started with conjoint analysis strategies for product design and pricing research Bryan K. Orme 3. ed. Glendale, Calif. Research Publishers LLC 2014 XVIII, 234 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 225-230) and index Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students Conjoint analysis (Marketing) Market surveys Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Preisbildung (DE-588)4047103-2 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Conjoint Measurement (DE-588)4213629-5 gnd rswk-swf Industriedesign (DE-588)4072788-9 gnd rswk-swf Industriedesign (DE-588)4072788-9 s Preisbildung (DE-588)4047103-2 s Conjoint Measurement (DE-588)4213629-5 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Verbraucherforschung (DE-588)4187567-9 s 2\p DE-604 Erscheint auch als Online-Ausgabe 978-1-60147-112-3 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Orme, Bryan K. Getting started with conjoint analysis strategies for product design and pricing research Conjoint analysis (Marketing) Market surveys Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd Conjoint Measurement (DE-588)4213629-5 gnd Industriedesign (DE-588)4072788-9 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4047103-2 (DE-588)4187567-9 (DE-588)4213629-5 (DE-588)4072788-9 |
| title | Getting started with conjoint analysis strategies for product design and pricing research |
| title_auth | Getting started with conjoint analysis strategies for product design and pricing research |
| title_exact_search | Getting started with conjoint analysis strategies for product design and pricing research |
| title_full | Getting started with conjoint analysis strategies for product design and pricing research Bryan K. Orme |
| title_fullStr | Getting started with conjoint analysis strategies for product design and pricing research Bryan K. Orme |
| title_full_unstemmed | Getting started with conjoint analysis strategies for product design and pricing research Bryan K. Orme |
| title_short | Getting started with conjoint analysis |
| title_sort | getting started with conjoint analysis strategies for product design and pricing research |
| title_sub | strategies for product design and pricing research |
| topic | Conjoint analysis (Marketing) Market surveys Verbraucherverhalten (DE-588)4062644-1 gnd Preisbildung (DE-588)4047103-2 gnd Verbraucherforschung (DE-588)4187567-9 gnd Conjoint Measurement (DE-588)4213629-5 gnd Industriedesign (DE-588)4072788-9 gnd |
| topic_facet | Conjoint analysis (Marketing) Market surveys Verbraucherverhalten Preisbildung Verbraucherforschung Conjoint Measurement Industriedesign |
| work_keys_str_mv | AT ormebryank gettingstartedwithconjointanalysisstrategiesforproductdesignandpricingresearch |