Going viral:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Polity Press
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 182 S. graph. Darst. 22 cm |
| ISBN: | 9780745671284 0745671284 9780745671291 0745671292 |
Internformat
MARC
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| 245 | 1 | 0 | |a Going viral |c Karine Nahon and Jeff Hemsley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge [u.a.] |b Polity Press |c 2013 | |
| 300 | |a XVII, 182 S. |b graph. Darst. |c 22 cm | ||
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Datensatz im Suchindex
| _version_ | 1817613239636197376 |
|---|---|
| adam_text |
Contents
Figures
and Tables
vi
Acknowledgments
viii
Preface
xi
Cover Art
xvii
1
Introduction: Virality of pets and presidents
1
2
What Virality Is: I know it when I see it
15
3
What Makes Something Viral I: The control
of networks through gatekeeping
41
4
What Makes Something Viral II: What is
everyone looking at?
60
5
What Makes Something Viral III: Caught in
the viral net!
81
6
Networked Changed Societies
98
7
Afterlife
124
Notes
143
References
156
Index
175
Figures
and Tables
Figures
2.1
Sigmoid curve
22
2.2
Blog reported cumulative views
23
2.3
Daily views from blog reports
24
2.4
Social vs. promoted growth and decay
25
2.5
Example of a power-law distribution
27
2.6
"Librarians Do Gaga"
28
3.1
Keith Urbahn's tweet
47
3.2
Brian
Steker 's
tweet
47
3.3
Total retweets and direct retweets
48
3.4
Social network visualization of Keith Urbahn
tweet
49
3.5
Tweets -per- second traffic (May
1, 2011) 52
5.1
Power-law distribution of blogs by traffic
86
5.2
Viral lifecycle of content in the blogosphere
87
5.3
Example of a power-law
91
6.1
TED talks views
101
7.1
Daily video views of "Yes We Can
Obama
Song" by Will.I.Am
138
7.2
Virality: A theoretical framework
139
vi
Figures
and Tables
Tables
2.1
Distinguishing related concepts from virality
39
3.1
Information flow milestones in the Keith
Urbahn case (May
1, 2011) 45
VII |
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| author | Nahon, Karine Hemsley, Jeff |
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| bvnumber | BV041419749 |
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| ctrlnum | (OCoLC)867146234 (DE-599)BVBBV041419749 |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041419749 |
| illustrated | Illustrated |
| indexdate | 2024-12-05T15:04:23Z |
| institution | BVB |
| isbn | 9780745671284 0745671284 9780745671291 0745671292 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026866854 |
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| owner_facet | DE-12 DE-573 DE-473 DE-BY-UBG DE-188 DE-739 |
| physical | XVII, 182 S. graph. Darst. 22 cm |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Polity Press |
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| spelling | Nahon, Karine Verfasser (DE-588)1045658839 aut Going viral Karine Nahon and Jeff Hemsley 1. publ. Cambridge [u.a.] Polity Press 2013 XVII, 182 S. graph. Darst. 22 cm txt rdacontent n rdamedia nc rdacarrier Soziales Netzwerk (DE-588)4055762-5 gnd rswk-swf Viral Marketing (DE-588)7564917-2 gnd rswk-swf Viral Marketing (DE-588)7564917-2 s Soziales Netzwerk (DE-588)4055762-5 s DE-604 Hemsley, Jeff Verfasser (DE-588)1045658952 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026866854&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nahon, Karine Hemsley, Jeff Going viral Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| subject_GND | (DE-588)4055762-5 (DE-588)7564917-2 |
| title | Going viral |
| title_auth | Going viral |
| title_exact_search | Going viral |
| title_full | Going viral Karine Nahon and Jeff Hemsley |
| title_fullStr | Going viral Karine Nahon and Jeff Hemsley |
| title_full_unstemmed | Going viral Karine Nahon and Jeff Hemsley |
| title_short | Going viral |
| title_sort | going viral |
| topic | Soziales Netzwerk (DE-588)4055762-5 gnd Viral Marketing (DE-588)7564917-2 gnd |
| topic_facet | Soziales Netzwerk Viral Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026866854&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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