Holdings: Marketing strategy :: THWS Bibkatalog

Marketing strategy: a life-cycle approach

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Bibliographic Details
Main Authors:	Lee, Alvin (Author), Edwards, Mark G. (Author)
Format:	Book
Language:	English
Published:	Cambridge [u.a.] Cambridge Univ. Press 2013
Edition:	1. publ.
Subjects:	Fallstudie Marketingstrategie
Physical Description:	XII, 291 S. graph. Darst.
ISBN:	9781107607293

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MARC


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Record in the Search Index

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isbn	9781107607293
language	English
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physical	XII, 291 S. graph. Darst.
publishDate	2013
publishDateSearch	2013
publishDateSort	2013
publisher	Cambridge Univ. Press
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subject_GND	(DE-588)4124897-1 (DE-588)4120697-6
title	Marketing strategy a life-cycle approach
title_auth	Marketing strategy a life-cycle approach
title_exact_search	Marketing strategy a life-cycle approach
title_full	Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards
title_fullStr	Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards
title_full_unstemmed	Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards
title_short	Marketing strategy
title_sort	marketing strategy a life cycle approach
title_sub	a life-cycle approach
topic	Fallstudie (DE-588)4124897-1 gnd Marketingstrategie (DE-588)4120697-6 gnd
topic_facet	Fallstudie Marketingstrategie
work_keys_str_mv	AT leealvin marketingstrategyalifecycleapproach AT edwardsmarkg marketingstrategyalifecycleapproach

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