Marketing strategy: a life-cycle approach
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2013
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XII, 291 S. graph. Darst. |
| ISBN: | 9781107607293 |
Internformat
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lee, Alvin Edwards, Mark G. |
| author_GND | (DE-588)13852789X |
| author_facet | Lee, Alvin Edwards, Mark G. |
| author_role | aut aut |
| author_sort | Lee, Alvin |
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| building | Verbundindex |
| bvnumber | BV041417123 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)864595113 (DE-599)BVBBV041417123 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV041417123 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:18Z |
| institution | BVB |
| isbn | 9781107607293 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026864288 |
| oclc_num | 864595113 |
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| owner | DE-1050 |
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| physical | XII, 291 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Cambridge Univ. Press |
| record_format | marc |
| spelling | Lee, Alvin Verfasser (DE-588)13852789X aut Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards 1. publ. Cambridge [u.a.] Cambridge Univ. Press 2013 XII, 291 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Fallstudie (DE-588)4124897-1 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Edwards, Mark G. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lee, Alvin Edwards, Mark G. Marketing strategy a life-cycle approach Fallstudie (DE-588)4124897-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4124897-1 (DE-588)4120697-6 |
| title | Marketing strategy a life-cycle approach |
| title_auth | Marketing strategy a life-cycle approach |
| title_exact_search | Marketing strategy a life-cycle approach |
| title_full | Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards |
| title_fullStr | Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards |
| title_full_unstemmed | Marketing strategy a life-cycle approach Alvin Lee ; Mark G. Edwards |
| title_short | Marketing strategy |
| title_sort | marketing strategy a life cycle approach |
| title_sub | a life-cycle approach |
| topic | Fallstudie (DE-588)4124897-1 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Fallstudie Marketingstrategie |
| work_keys_str_mv | AT leealvin marketingstrategyalifecycleapproach AT edwardsmarkg marketingstrategyalifecycleapproach |