APA (7th ed.) Citation

Lee, A., & Edwards, M. G. (2013). Marketing strategy: A life-cycle approach (1. publ.). Cambridge Univ. Press.

Chicago Style (17th ed.) Citation

Lee, Alvin, and Mark G. Edwards. Marketing Strategy: A Life-cycle Approach. 1. publ. Cambridge [u.a.]: Cambridge Univ. Press, 2013.

MLA (9th ed.) Citation

Lee, Alvin, and Mark G. Edwards. Marketing Strategy: A Life-cycle Approach. 1. publ. Cambridge Univ. Press, 2013.