Advances in Advertising Research: 3 Current insights and future trends
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2012
|
| Schriftenreihe: | Springer Gabler Research
|
| Schlagworte: | |
| Beschreibung: | XII, 432 S. Ill., graph. Darst. |
| ISBN: | 9783834942906 |
Internformat
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:11Z |
| institution | BVB |
| isbn | 9783834942906 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026859879 |
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| physical | XII, 432 S. Ill., graph. Darst. |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Springer Gabler |
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| series2 | Springer Gabler Research |
| spelling | Advances in Advertising Research 3 Current insights and future trends Martin Eisend ... (eds.). European Advertising Academy Wiesbaden Springer Gabler 2012 XII, 432 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Springer Gabler Research Soziale Software (DE-588)7550143-0 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Werbung (DE-588)4065541-6 s Corporate Social Responsibility (DE-588)7697760-2 s Soziale Software (DE-588)7550143-0 s DE-604 Eisend, Martin 1968- Sonstige (DE-588)123277248 oth (DE-604)BV041412584 3 |
| spellingShingle | Advances in Advertising Research Soziale Software (DE-588)7550143-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)7550143-0 (DE-588)7697760-2 (DE-588)4065541-6 (DE-588)4143413-4 (DE-588)1071861417 |
| title | Advances in Advertising Research |
| title_auth | Advances in Advertising Research |
| title_exact_search | Advances in Advertising Research |
| title_full | Advances in Advertising Research 3 Current insights and future trends Martin Eisend ... (eds.). European Advertising Academy |
| title_fullStr | Advances in Advertising Research 3 Current insights and future trends Martin Eisend ... (eds.). European Advertising Academy |
| title_full_unstemmed | Advances in Advertising Research 3 Current insights and future trends Martin Eisend ... (eds.). European Advertising Academy |
| title_short | Advances in Advertising Research |
| title_sort | advances in advertising research current insights and future trends |
| topic | Soziale Software (DE-588)7550143-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Soziale Software Corporate Social Responsibility Werbung Aufsatzsammlung Konferenzschrift |
| volume_link | (DE-604)BV041412584 |
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