The adman in the parlor: magazines and the gendering of consumer culture, 1880s to 1910s
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis i...
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Oxford Univ. Press
1996
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| Schlagworte: | |
| Online-Zugang: | Volltext |
| Zusammenfassung: | How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products. |
| Beschreibung: | Published to Oxford Scholarship Online: October 2011 |
| Beschreibung: | 1 Online-Ressource (VIII, 230 S.) Ill. |
| ISBN: | 0195092961 0195108221 9780195108224 |
| DOI: | 10.1093/acprof:oso/9780195108224.001.0001 |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Garvey, Ellen Gruber |
| author_GND | (DE-588)173149154 |
| author_facet | Garvey, Ellen Gruber |
| author_role | aut |
| author_sort | Garvey, Ellen Gruber |
| author_variant | e g g eg egg |
| building | Verbundindex |
| bvnumber | BV041407461 |
| callnumber-first | P - Language and Literature |
| callnumber-label | PS374 |
| callnumber-raw | PS374.S5 |
| callnumber-search | PS374.S5 |
| callnumber-sort | PS 3374 S5 |
| callnumber-subject | PS - American Literature |
| classification_rvk | HT 1110 LC 10610 |
| collection | ZDB-28-OSI ebook |
| ctrlnum | (OCoLC)1011092948 (DE-599)BVBBV041407461 |
| dewey-full | 813/.409 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 813 - American fiction in English |
| dewey-raw | 813/.409 |
| dewey-search | 813/.409 |
| dewey-sort | 3813 3409 |
| dewey-tens | 810 - American literature in English |
| discipline | Anglistik / Amerikanistik Sozial-/Kulturanthropologie / Empirische Kulturwissenschaft |
| doi_str_mv | 10.1093/acprof:oso/9780195108224.001.0001 |
| era | Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1910 gnd |
| era_facet | Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1910 |
| format | Electronic eBook |
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| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV041407461 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:56:04Z |
| institution | BVB |
| isbn | 0195092961 0195108221 9780195108224 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026854836 |
| oclc_num | 1011092948 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | 1 Online-Ressource (VIII, 230 S.) Ill. |
| psigel | ZDB-28-OSI ebook |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Oxford Univ. Press |
| record_format | marc |
| spelling | Garvey, Ellen Gruber Verfasser (DE-588)173149154 aut The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s Ellen Gruber Garvey New York [u.a.] Oxford Univ. Press 1996 1 Online-Ressource (VIII, 230 S.) Ill. txt rdacontent c rdamedia cr rdacarrier Published to Oxford Scholarship Online: October 2011 How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products. Geschichte 1900-2000 Geschichte 1800-1900 Geschichte 1880-1910 gnd rswk-swf Consumo (aspectos sociais) - Século 19 - Estados unidos larpcal Literatura (história e crítica) - Século 19 - Estados unidos larpcal Periódicos (aspectos econômicos) - Estados unidos larpcal Populaire literatuur gtt Propaganda (história) - Estados unidos larpcal Publiekstijdschriften gtt Reclame gtt Sekserol gtt Geschichte Advertising, Magazine United States History American fiction 19th century History and criticism American fiction 20th century History and criticism Books and reading United States History Literature and society United States History Periodicals Publishing Economic aspects United States Popular literature United States History and criticism Short stories Publishing United States History 19th century Short stories, American History and criticism Women consumers United States Attitudes Anzeigensprache (DE-588)4112547-2 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unterhaltungsliteratur (DE-588)4117294-2 gnd rswk-swf Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Kurzgeschichte (DE-588)4033842-3 gnd rswk-swf Magazin Zeitschrift (DE-588)4224831-0 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Unterhaltungsliteratur (DE-588)4117294-2 s Werbung (DE-588)4065541-6 s Geschichte 1880-1910 z DE-604 Magazin Zeitschrift (DE-588)4224831-0 s Kurzgeschichte (DE-588)4033842-3 s Anzeigenwerbung (DE-588)4112549-6 s Verbraucherverhalten (DE-588)4062644-1 s Anzeigensprache (DE-588)4112547-2 s Erscheint auch als Druckausgabe 0-19-509296-1 Erscheint auch als Druckausgabe 0-19-510822-1 Erscheint auch als Druckausgabe 9780195108224 https://doi.org/10.1093/acprof:oso/9780195108224.001.0001 Verlag Volltext |
| spellingShingle | Garvey, Ellen Gruber The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s Consumo (aspectos sociais) - Século 19 - Estados unidos larpcal Literatura (história e crítica) - Século 19 - Estados unidos larpcal Periódicos (aspectos econômicos) - Estados unidos larpcal Populaire literatuur gtt Propaganda (história) - Estados unidos larpcal Publiekstijdschriften gtt Reclame gtt Sekserol gtt Geschichte Advertising, Magazine United States History American fiction 19th century History and criticism American fiction 20th century History and criticism Books and reading United States History Literature and society United States History Periodicals Publishing Economic aspects United States Popular literature United States History and criticism Short stories Publishing United States History 19th century Short stories, American History and criticism Women consumers United States Attitudes Anzeigensprache (DE-588)4112547-2 gnd Werbung (DE-588)4065541-6 gnd Unterhaltungsliteratur (DE-588)4117294-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Kurzgeschichte (DE-588)4033842-3 gnd Magazin Zeitschrift (DE-588)4224831-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4112547-2 (DE-588)4065541-6 (DE-588)4117294-2 (DE-588)4112549-6 (DE-588)4033842-3 (DE-588)4224831-0 (DE-588)4062644-1 (DE-588)4078704-7 |
| title | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s |
| title_auth | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s |
| title_exact_search | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s |
| title_full | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s Ellen Gruber Garvey |
| title_fullStr | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s Ellen Gruber Garvey |
| title_full_unstemmed | The adman in the parlor magazines and the gendering of consumer culture, 1880s to 1910s Ellen Gruber Garvey |
| title_short | The adman in the parlor |
| title_sort | the adman in the parlor magazines and the gendering of consumer culture 1880s to 1910s |
| title_sub | magazines and the gendering of consumer culture, 1880s to 1910s |
| topic | Consumo (aspectos sociais) - Século 19 - Estados unidos larpcal Literatura (história e crítica) - Século 19 - Estados unidos larpcal Periódicos (aspectos econômicos) - Estados unidos larpcal Populaire literatuur gtt Propaganda (história) - Estados unidos larpcal Publiekstijdschriften gtt Reclame gtt Sekserol gtt Geschichte Advertising, Magazine United States History American fiction 19th century History and criticism American fiction 20th century History and criticism Books and reading United States History Literature and society United States History Periodicals Publishing Economic aspects United States Popular literature United States History and criticism Short stories Publishing United States History 19th century Short stories, American History and criticism Women consumers United States Attitudes Anzeigensprache (DE-588)4112547-2 gnd Werbung (DE-588)4065541-6 gnd Unterhaltungsliteratur (DE-588)4117294-2 gnd Anzeigenwerbung (DE-588)4112549-6 gnd Kurzgeschichte (DE-588)4033842-3 gnd Magazin Zeitschrift (DE-588)4224831-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Consumo (aspectos sociais) - Século 19 - Estados unidos Literatura (história e crítica) - Século 19 - Estados unidos Periódicos (aspectos econômicos) - Estados unidos Populaire literatuur Propaganda (história) - Estados unidos Publiekstijdschriften Reclame Sekserol Geschichte Advertising, Magazine United States History American fiction 19th century History and criticism American fiction 20th century History and criticism Books and reading United States History Literature and society United States History Periodicals Publishing Economic aspects United States Popular literature United States History and criticism Short stories Publishing United States History 19th century Short stories, American History and criticism Women consumers United States Attitudes Anzeigensprache Werbung Unterhaltungsliteratur Anzeigenwerbung Kurzgeschichte Magazin Zeitschrift Verbraucherverhalten USA |
| url | https://doi.org/10.1093/acprof:oso/9780195108224.001.0001 |
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