Gale business insights handbook of social media marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Farmington Hills, Mich.
Gale
2013
|
| Schriftenreihe: | Gale business insights
6 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index Nebentitel: Social media marketing |
| Beschreibung: | XIV, 431 S. |
| ISBN: | 1414499310 9781414499314 |
Internformat
MARC
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| 020 | |a 9781414499314 |c softcover |9 978-1-4144-9931-4 | ||
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| 245 | 1 | 0 | |a Gale business insights handbook of social media marketing |c Miranda Herbert Ferrara, project ed. |
| 246 | 1 | 3 | |a Social media marketing |
| 264 | 1 | |a Farmington Hills, Mich. |b Gale |c 2013 | |
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| 490 | 1 | |a Gale business insights |v 6 | |
| 500 | |a Includes bibliographical references and index | ||
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| 650 | 4 | |a MarketingxSocial aspects | |
| 650 | 4 | |a Social mediaxEconomic aspects | |
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Datensatz im Suchindex
| _version_ | 1804151510154608640 |
|---|---|
| adam_text | Titel: Gale business insights handbook of social media marketing
Autor: Ferrara, Miranda Herbert
Jahr: 2013
Table of Contents
Preface....................................................................................vii
User s Guide.............................................................................xi
List of Contributors................................................................xiii
GALE BUSINESS INSIGHTS HANDBOOK OF
SOCIAL MEDIA MARKETING
Building a Case for Social Media............................................1
Understanding Social Media and Its Effects.........................15
Benefits of Social Media ......................................................29
Creating a Congruent Social Media Marketing Philosophy.....43
Creating a Social Media Marketing Strategy.........................57
Representation of the Brand................................................71
Preparing for a Long-Term Social Media Campaign ............83
Managing Your Social Media Campaign..............................95
Benefits of Social Media Teams.........................................107
Market Segmentation .......................................................117
Choosing the Right Media for Your Social
Media Campaign............................................................133
Internal Social Media Interfaces........................................151
Preparing for Paradigm Shifts............................................165
Diminishing Returns of Social Media...............................179
Consistency Among All Social Media Outlets...................193
Taking Advantage of Interactivity......................................205
Increasing Online Discoverability......................................215
Building a Relationship.....................................................227
Social Media Marketing Strategies.....................................239
Diversification of Social Media Content Strategy..............255
Keeping Up with the Competition....................................269
Developing Brand Loyalty through Social
Media Communication.................................................285
Transparency of Social Media Marketing...........................297
Updating Social Media Efforts..........................................311
Sentiment Analysis............................................................325
Measuring Social Media Efforts.........................................339
Convergence of Marketing, Data, and Technology............353
Legal Challenges with Social Media..................................367
Marketing to a Global Segment........................................383
Protecting the Brand.........................................................395
Glossary...............................................................407
Index.........................................................................413
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| format | Book |
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| id | DE-604.BV041403431 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:55:58Z |
| institution | BVB |
| isbn | 1414499310 9781414499314 |
| language | English |
| lccn | 2012048076 |
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| publisher | Gale |
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| series | Gale business insights |
| series2 | Gale business insights |
| spelling | Gale business insights handbook of social media marketing Miranda Herbert Ferrara, project ed. Social media marketing Farmington Hills, Mich. Gale 2013 XIV, 431 S. txt rdacontent n rdamedia nc rdacarrier Gale business insights 6 Includes bibliographical references and index Nebentitel: Social media marketing Internet marketingxSocial aspects MarketingxSocial aspects Social mediaxEconomic aspects Social Media (DE-588)4639271-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s 1\p DE-604 Ferrara, Miranda Herbert 1950- Sonstige (DE-588)1036118681 oth Gale business insights 6 (DE-604)BV041551661 6 DE-601 pdf/application http://www.gbv.de/dms/zbw/732503191.pdf Inhaltsverzeichnis HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026850903&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
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| subject_GND | (DE-588)4639271-3 (DE-588)4037589-4 |
| title | Gale business insights handbook of social media marketing |
| title_alt | Social media marketing |
| title_auth | Gale business insights handbook of social media marketing |
| title_exact_search | Gale business insights handbook of social media marketing |
| title_full | Gale business insights handbook of social media marketing Miranda Herbert Ferrara, project ed. |
| title_fullStr | Gale business insights handbook of social media marketing Miranda Herbert Ferrara, project ed. |
| title_full_unstemmed | Gale business insights handbook of social media marketing Miranda Herbert Ferrara, project ed. |
| title_short | Gale business insights handbook of social media marketing |
| title_sort | gale business insights handbook of social media marketing |
| topic | Internet marketingxSocial aspects MarketingxSocial aspects Social mediaxEconomic aspects Social Media (DE-588)4639271-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Internet marketingxSocial aspects MarketingxSocial aspects Social mediaxEconomic aspects Social Media Marketing |
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