Imidževye technologii političeskoj kommunikacii: monografija
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Russian |
| Veröffentlicht: |
Nižnij Novgorod
Tip. "NGLU"
2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | In kyrill. Schr., russ. |
| Beschreibung: | 157 S. |
| ISBN: | 9785858392521 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Оглавление
Введение
.............................................................................................................4
ГЛАВА
I.
Эффективность использования политических
коммуникации в создании позитивного имиджа
...................................10
1.1.
Особенности развития современных массовых коммуникаций
..........10
1.2.
Коммуникация как социально-информационное поле политики
........14
1
.3.Технологии политической коммуникации
.............................................24
1.
4.
Роль СМИ в современном коммуникационном процессе
....................30
ГЛАВА
II.
Имидж: теоретико-методологические основы
исследования
.................................................................*................................40
2.1.
Основные трактовки имиджа и его характеристики
............................40
2.2.
Место связей с общественностью в процессе создания имиджа
........44
2.3.
Методология создания позитивного имиджа власти
................,..........57
2.4.
Специфика формирования позитивного имиджа власти
.....................63
ГЛАВА
III.
Психологические особенности восприятия политического
имиджа
............................................................................................................74
3.1.
Русская ментальность и особенности национального сознания
.........74
3.2.
Национальная идея
..................................................................................76
3.3.
Политическая мифология
........................................................................79
3.4.
Задачи СМИ в формировании национальной политики
......................82
ГЛАВА
IV.
Основные факторы влияния на восприятие
политического имиджа
................................................................................89
4.1.
Имидж политического лидера в массовом сознании
............................89
4.2.Публичные акции
....................................................................................103
ГЛАВА
V.
Применение современных политических
PR
-технологий
на российском и региональном уровнях
.........................................
%
......107
5
Л.Имидж региона
........................................................................................107
5.2.Позиционирование
..................................................................................111
5.3.
Стратегическое проектирование
...........................................................115
5.4.ИМИДЖ государства
..........................................................................,......130
Заключение
....................................................................................................137
Список использованных источников и литературы
..................................144
|
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| indexdate | 2024-07-10T00:55:49Z |
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| isbn | 9785858392521 |
| language | Russian |
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| spelling | Kuznecova, Natalija A. Verfasser (DE-588)132182777 aut Imidževye technologii političeskoj kommunikacii monografija N. A. Kuznecova Nižnij Novgorod Tip. "NGLU" 2012 157 S. txt rdacontent n rdamedia nc rdacarrier In kyrill. Schr., russ. Politische Kommunikation (DE-588)4134262-8 gnd rswk-swf Image (DE-588)4026574-2 gnd rswk-swf Imagepflege (DE-588)4161289-9 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Politische Kommunikation (DE-588)4134262-8 s Image (DE-588)4026574-2 s Imagepflege (DE-588)4161289-9 s DE-604 Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026845046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Kuznecova, Natalija A. Imidževye technologii političeskoj kommunikacii monografija Politische Kommunikation (DE-588)4134262-8 gnd Image (DE-588)4026574-2 gnd Imagepflege (DE-588)4161289-9 gnd |
| subject_GND | (DE-588)4134262-8 (DE-588)4026574-2 (DE-588)4161289-9 (DE-588)4076899-5 |
| title | Imidževye technologii političeskoj kommunikacii monografija |
| title_auth | Imidževye technologii političeskoj kommunikacii monografija |
| title_exact_search | Imidževye technologii političeskoj kommunikacii monografija |
| title_full | Imidževye technologii političeskoj kommunikacii monografija N. A. Kuznecova |
| title_fullStr | Imidževye technologii političeskoj kommunikacii monografija N. A. Kuznecova |
| title_full_unstemmed | Imidževye technologii političeskoj kommunikacii monografija N. A. Kuznecova |
| title_short | Imidževye technologii političeskoj kommunikacii |
| title_sort | imidzevye technologii politiceskoj kommunikacii monografija |
| title_sub | monografija |
| topic | Politische Kommunikation (DE-588)4134262-8 gnd Image (DE-588)4026574-2 gnd Imagepflege (DE-588)4161289-9 gnd |
| topic_facet | Politische Kommunikation Image Imagepflege Russland |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026845046&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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