HBR's 10 must reads on strategic marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2013
|
| Schriftenreihe: | HBR's 10 must reads series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Aus: Harvard business review. - Enth. 10 Beitr.. - Includes index Nebentitel: On strategic marketing Nebentitel: Strategic marketing |
| Beschreibung: | V, 206 S. graph. Darst. |
| ISBN: | 9781422189887 9781422191521 |
Internformat
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| 500 | |a Nebentitel: Strategic marketing | ||
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Datensatz im Suchindex
| _version_ | 1804151487427772416 |
|---|---|
| adam_text | Titel: HBR s 10 must reads on strategic marketing
Autor:
Jahr: 2013
Contents
Rethinking Marketing l
Roland T. Rust, Christine Moorman, and Gaurav Bhalla
Branding in the Digital Age 15
David C. Edelman
Marketing Myopia 29
Theodore Levitt
Marketing Malpractice 57
Clayton M. Christensen, Scott Cook, and Taddy Hall
The Brand Report Card 77
Kevin Lane Keller
The Female Economy 97
Michael J. Silverstein and Kate Sayre
Customer Value Propositions in Business Markets 113
James C. Anderson, James A. Narus, and Wouter van Rossum
Getting Brand Communities Right 133
Susan Fournier and Lara Lee
The One Number You Need to Grow 151
Frederick F. Reichheld
Ending the War Between Sales and Marketing 171
Philip Kotler, Neil Rackham, and Suj Krishnaswamy
About the Contributors 195
Index 197
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV041388638 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)864566172 (DE-599)BVBBV041388638 |
| dewey-full | 658.8/02 658.802 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 658.802 |
| dewey-search | 658.8/02 658.802 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:36Z |
| institution | BVB |
| isbn | 9781422189887 9781422191521 |
| language | English |
| lccn | 012037855 |
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| physical | V, 206 S. graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Harvard Business Review Press |
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| series2 | HBR's 10 must reads series |
| spelling | HBR's 10 must reads on strategic marketing HBR's ten must reads on strategic marketing Harvard business review's 10 must reads on strategic marketing On strategic marketing Boston, Mass. Harvard Business Review Press 2013 V, 206 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier HBR's 10 must reads series Aus: Harvard business review. - Enth. 10 Beitr.. - Includes index Nebentitel: On strategic marketing Nebentitel: Strategic marketing Marketing / Management Strategic planning Marketing / Management fast Strategic planning fast Marketing Management MarketingxManagement Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Strategisches Management (DE-588)4124261-0 s Marketing (DE-588)4037589-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026836476&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | HBR's 10 must reads on strategic marketing Marketing / Management Strategic planning Marketing / Management fast Strategic planning fast Marketing Management MarketingxManagement Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4143413-4 |
| title | HBR's 10 must reads on strategic marketing |
| title_alt | HBR's ten must reads on strategic marketing Harvard business review's 10 must reads on strategic marketing On strategic marketing |
| title_auth | HBR's 10 must reads on strategic marketing |
| title_exact_search | HBR's 10 must reads on strategic marketing |
| title_full | HBR's 10 must reads on strategic marketing |
| title_fullStr | HBR's 10 must reads on strategic marketing |
| title_full_unstemmed | HBR's 10 must reads on strategic marketing |
| title_short | HBR's 10 must reads on strategic marketing |
| title_sort | hbr s 10 must reads on strategic marketing |
| topic | Marketing / Management Strategic planning Marketing / Management fast Strategic planning fast Marketing Management MarketingxManagement Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing / Management Strategic planning Marketing Management MarketingxManagement Strategisches Management Marketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026836476&sequence=000004&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |