Webs of influence: the psychology of online persuasion
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
c2012
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xiv, 271 p. ill. 24 cm |
| ISBN: | 9780273772958 |
Internformat
MARC
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| 245 | 1 | 0 | |a Webs of influence |b the psychology of online persuasion |c Nathalie Nahai |
| 264 | 1 | |a Harlow, England |b Pearson |c c2012 | |
| 300 | |a xiv, 271 p. |b ill. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Internet marketing |x Psychological aspects | |
| 650 | 4 | |a Internet advertising |x Psychological aspects | |
| 650 | 4 | |a Web sites |x Design | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026827034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026827034 | ||
Datensatz im Suchindex
| _version_ | 1804151473757487104 |
|---|---|
| adam_text | Titel: Webs of influence
Autor: Nahai, Nathalie
Jahr: 2012
Thanks..............................................................................................................viii
Publisher s acknowledgements........................................................................x
About the author...............................................................................................xii
Introduction......................................................................................................xiii
PART 1 KNOW WHO YOU RE TARGETING
1 The human brain...............................................................................................4
2 The psychology of decision-making...............................................................13
3 Who s online and why?................................................................................. .23
4 Who are you targeting?...................................................................................30
5 Cultural quirks..................................................................................................32
6 Individual differences.......................................................................................60
PART 2 COMMUNICATE PERSUASIVELY
7 Basic principles................................................................................................72
8 Your website......................................................................................................80
9 Your images............,..............................,..........................................................98
10 Your videos......................................................................................................106
11 Your colours.............................................................,.......................................114
12 Your social media...........................................................................................129
PART 3 SELL WITH INTEGRITY
13 Influence: an introduction..............................................................................158
14 Principles of online influence........................................................................164
15 Building reputational capital..........................................................................189
16 Increase your sales........................................................................................196
17 Pricing and value............................................................................................205
18 The behaviour chain .....................................................................................215
19 Risk, trust and privacy...................................................................................225
A closing note.................................................................................................234
Notes...............................................................................................................235
Glossary..........................................................................................................262
Index................................................................................................................263
|
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| id | DE-604.BV041379024 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:23Z |
| institution | BVB |
| isbn | 9780273772958 |
| language | English |
| lccn | 012029103 |
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| physical | xiv, 271 p. ill. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
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| spelling | Nahai, Nathalie. Verfasser aut Webs of influence the psychology of online persuasion Nathalie Nahai Harlow, England Pearson c2012 xiv, 271 p. ill. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026827034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nahai, Nathalie Webs of influence the psychology of online persuasion Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design |
| title | Webs of influence the psychology of online persuasion |
| title_auth | Webs of influence the psychology of online persuasion |
| title_exact_search | Webs of influence the psychology of online persuasion |
| title_full | Webs of influence the psychology of online persuasion Nathalie Nahai |
| title_fullStr | Webs of influence the psychology of online persuasion Nathalie Nahai |
| title_full_unstemmed | Webs of influence the psychology of online persuasion Nathalie Nahai |
| title_short | Webs of influence |
| title_sort | webs of influence the psychology of online persuasion |
| title_sub | the psychology of online persuasion |
| topic | Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design |
| topic_facet | Psychologie Internet marketing Psychological aspects Internet advertising Psychological aspects Web sites Design |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026827034&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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