Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J.
John Wiley
c2012
|
| Subjects: | |
| Item Description: | Includes bibliographical references (p. 265-277) |
| Physical Description: | XVIII, 286 S. 24 cm |
| ISBN: | 9781118113363 1118113365 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041378840 | ||
| 003 | DE-604 | ||
| 005 | 20131112 | ||
| 007 | t | ||
| 008 | 131024s2012 xxu |||| 00||| eng d | ||
| 010 | |a 2011029938 | ||
| 020 | |a 9781118113363 |c hardback : acidfree paper |9 978-1-11-811336-3 | ||
| 020 | |a 1118113365 |c hardback : acidfree paper |9 1-11-811336-5 | ||
| 035 | |a (OCoLC)820474824 | ||
| 035 | |a (DE-599)BVBBV041378840 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c US | ||
| 049 | |a DE-11 |a DE-2070s | ||
| 050 | 0 | |a HF5415.12615 | |
| 082 | 0 | |a 658.8001/9 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Dooley, Roger |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brainfluence |b 100 ways to persuade and convince consumers with neuromarketing |c Roger Dooley |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley |c c2012 | |
| 300 | |a XVIII, 286 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references (p. 265-277) | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Psychology | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026826857 | ||
Record in the Search Index
| _version_ | 1804151473513168896 |
|---|---|
| any_adam_object | |
| author | Dooley, Roger |
| author_facet | Dooley, Roger |
| author_role | aut |
| author_sort | Dooley, Roger |
| author_variant | r d rd |
| building | Verbundindex |
| bvnumber | BV041378840 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.12615 |
| callnumber-search | HF5415.12615 |
| callnumber-sort | HF 45415.12615 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 631 |
| ctrlnum | (OCoLC)820474824 (DE-599)BVBBV041378840 |
| dewey-full | 658.8001/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8001/9 |
| dewey-search | 658.8001/9 |
| dewey-sort | 3658.8001 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01311nam a2200409zc 4500</leader><controlfield tag="001">BV041378840</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131112 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">131024s2012 xxu |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2011029938</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781118113363</subfield><subfield code="c">hardback : acidfree paper</subfield><subfield code="9">978-1-11-811336-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1118113365</subfield><subfield code="c">hardback : acidfree paper</subfield><subfield code="9">1-11-811336-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)820474824</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041378840</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.12615</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8001/9</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">CW 7500</subfield><subfield code="0">(DE-625)19206:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Dooley, Roger</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brainfluence</subfield><subfield code="b">100 ways to persuade and convince consumers with neuromarketing</subfield><subfield code="c">Roger Dooley</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, N.J.</subfield><subfield code="b">John Wiley</subfield><subfield code="c">c2012</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 286 S.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 265-277)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Neuromarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="x">Psychology</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026826857</subfield></datafield></record></collection> |
| id | DE-604.BV041378840 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:55:23Z |
| institution | BVB |
| isbn | 9781118113363 1118113365 |
| language | English |
| lccn | 2011029938 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026826857 |
| oclc_num | 820474824 |
| open_access_boolean | |
| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | XVIII, 286 S. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Dooley, Roger Verfasser aut Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley Hoboken, N.J. John Wiley c2012 XVIII, 286 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 265-277) Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| spellingShingle | Dooley, Roger Brainfluence 100 ways to persuade and convince consumers with neuromarketing Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| title | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_auth | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_exact_search | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_full | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_fullStr | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_full_unstemmed | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_short | Brainfluence |
| title_sort | brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_sub | 100 ways to persuade and convince consumers with neuromarketing |
| topic | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| topic_facet | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| work_keys_str_mv | AT dooleyroger brainfluence100waystopersuadeandconvinceconsumerswithneuromarketing |