Brainfluence: 100 ways to persuade and convince consumers with neuromarketing
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley
c2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 265-277) |
| Beschreibung: | XVIII, 286 S. 24 cm |
| ISBN: | 9781118113363 1118113365 |
Internformat
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| 100 | 1 | |a Dooley, Roger |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brainfluence |b 100 ways to persuade and convince consumers with neuromarketing |c Roger Dooley |
| 264 | 1 | |a Hoboken, N.J. |b John Wiley |c c2012 | |
| 300 | |a XVIII, 286 S. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 265-277) | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Neuromarketing | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |x Psychology | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Dooley, Roger |
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| discipline | Psychologie Wirtschaftswissenschaften |
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| id | DE-604.BV041378840 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:55:23Z |
| institution | BVB |
| isbn | 9781118113363 1118113365 |
| language | English |
| lccn | 2011029938 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026826857 |
| oclc_num | 820474824 |
| open_access_boolean | |
| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | XVIII, 286 S. 24 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | John Wiley |
| record_format | marc |
| spelling | Dooley, Roger Verfasser aut Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley Hoboken, N.J. John Wiley c2012 XVIII, 286 S. 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (p. 265-277) Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| spellingShingle | Dooley, Roger Brainfluence 100 ways to persuade and convince consumers with neuromarketing Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| title | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_auth | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_exact_search | Brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_full | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_fullStr | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_full_unstemmed | Brainfluence 100 ways to persuade and convince consumers with neuromarketing Roger Dooley |
| title_short | Brainfluence |
| title_sort | brainfluence 100 ways to persuade and convince consumers with neuromarketing |
| title_sub | 100 ways to persuade and convince consumers with neuromarketing |
| topic | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| topic_facet | Psychologie Neuromarketing Marketing Psychological aspects Advertising Psychological aspects Consumers Psychology |
| work_keys_str_mv | AT dooleyroger brainfluence100waystopersuadeandconvinceconsumerswithneuromarketing |