Branding in a competitive marketplace:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Los Angeles [u.a.]
Sage
2013
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | XXXI, 229 S. Ill., graph. Darst. |
| ISBN: | 9788132110590 |
Staff View
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041371815 | ||
| 003 | DE-604 | ||
| 005 | 20140404 | ||
| 007 | t | ||
| 008 | 131022s2013 ii ad|| |||| 00||| eng d | ||
| 010 | |a 2013011444 | ||
| 020 | |a 9788132110590 |c pbk. : alk. paper |9 978-81-321-1059-0 | ||
| 035 | |a (OCoLC)864563520 | ||
| 035 | |a (DE-599)BVBBV041371815 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a ii |c IN | ||
| 049 | |a DE-945 |a DE-19 | ||
| 050 | 0 | |a HF5415.1255 | |
| 082 | 0 | |a 658.8/27 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Baisya, Rajat K. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Branding in a competitive marketplace |c Rajat K. Baisya |
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2013 | |
| 300 | |a XXXI, 229 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4066724-8 |a Wörterbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 856 | 4 | 2 | |m LoC Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026819952 | ||
Record in the Search Index
| _version_ | 1804151462654115840 |
|---|---|
| adam_text | BRANDING IN A COMPETITIVE MARKETPLACE
/ BAISYA, RAJAT K.
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BRAND MANAGEMENT IN COMPETITIVE ENVIRONMENT
BRAND, ITS MEANING, VALUE, AND POWER
BUILDING BRAND IDENTITY IN CHALLENGING TIMES
BUILDING BRAND EQUITY IN FIERCELY COMPETITIVE ENVIRONMENT
BRAND STRATEGY AND BRAND EXTENSION
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
MANAGING BRANDS OVER TIME AND BUILDING EQUITY THROUGH
RELATIONSHIP
BRAND ACCOUNTING AND BRAND VALUATION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Baisya, Rajat K. |
| author_facet | Baisya, Rajat K. |
| author_role | aut |
| author_sort | Baisya, Rajat K. |
| author_variant | r k b rk rkb |
| building | Verbundindex |
| bvnumber | BV041371815 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.1255 |
| callnumber-search | HF5415.1255 |
| callnumber-sort | HF 45415.1255 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)864563520 (DE-599)BVBBV041371815 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01521nam a2200421zc 4500</leader><controlfield tag="001">BV041371815</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20140404 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">131022s2013 ii ad|| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2013011444</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788132110590</subfield><subfield code="c">pbk. : alk. paper</subfield><subfield code="9">978-81-321-1059-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)864563520</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV041371815</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">ii</subfield><subfield code="c">IN</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.1255</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Baisya, Rajat K.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Branding in a competitive marketplace</subfield><subfield code="c">Rajat K. Baisya</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Los Angeles [u.a.]</subfield><subfield code="b">Sage</subfield><subfield code="c">2013</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXI, 229 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4066724-8</subfield><subfield code="a">Wörterbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="C">b</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">LoC Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-026819952</subfield></datafield></record></collection> |
| genre | (DE-588)4066724-8 Wörterbuch gnd-content |
| genre_facet | Wörterbuch |
| id | DE-604.BV041371815 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:12Z |
| institution | BVB |
| isbn | 9788132110590 |
| language | English |
| lccn | 2013011444 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026819952 |
| oclc_num | 864563520 |
| open_access_boolean | |
| owner | DE-945 DE-19 DE-BY-UBM |
| owner_facet | DE-945 DE-19 DE-BY-UBM |
| physical | XXXI, 229 S. Ill., graph. Darst. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Sage |
| record_format | marc |
| spelling | Baisya, Rajat K. Verfasser aut Branding in a competitive marketplace Rajat K. Baisya Los Angeles [u.a.] Sage 2013 XXXI, 229 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Markenpolitik (DE-588)4144679-3 s b DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Baisya, Rajat K. Branding in a competitive marketplace Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 (DE-588)4066724-8 |
| title | Branding in a competitive marketplace |
| title_auth | Branding in a competitive marketplace |
| title_exact_search | Branding in a competitive marketplace |
| title_full | Branding in a competitive marketplace Rajat K. Baisya |
| title_fullStr | Branding in a competitive marketplace Rajat K. Baisya |
| title_full_unstemmed | Branding in a competitive marketplace Rajat K. Baisya |
| title_short | Branding in a competitive marketplace |
| title_sort | branding in a competitive marketplace |
| topic | Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Brand name products Strategic planning Markenpolitik Wörterbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT baisyarajatk brandinginacompetitivemarketplace |