Branding in a competitive marketplace:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Los Angeles [u.a.]
Sage
2013
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXXI, 229 S. Ill., graph. Darst. |
| ISBN: | 9788132110590 |
Internformat
MARC
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| 245 | 1 | 0 | |a Branding in a competitive marketplace |c Rajat K. Baisya |
| 264 | 1 | |a Los Angeles [u.a.] |b Sage |c 2013 | |
| 300 | |a XXXI, 229 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Strategic planning | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-026819952 | ||
Datensatz im Suchindex
| _version_ | 1804151462654115840 |
|---|---|
| adam_text | BRANDING IN A COMPETITIVE MARKETPLACE
/ BAISYA, RAJAT K.
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
BRAND MANAGEMENT IN COMPETITIVE ENVIRONMENT
BRAND, ITS MEANING, VALUE, AND POWER
BUILDING BRAND IDENTITY IN CHALLENGING TIMES
BUILDING BRAND EQUITY IN FIERCELY COMPETITIVE ENVIRONMENT
BRAND STRATEGY AND BRAND EXTENSION
DESIGNING MARKETING PROGRAMS TO BUILD BRAND EQUITY
MANAGING BRANDS OVER TIME AND BUILDING EQUITY THROUGH
RELATIONSHIP
BRAND ACCOUNTING AND BRAND VALUATION.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| isbn | 9788132110590 |
| language | English |
| lccn | 2013011444 |
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| spelling | Baisya, Rajat K. Verfasser aut Branding in a competitive marketplace Rajat K. Baisya Los Angeles [u.a.] Sage 2013 XXXI, 229 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd rswk-swf (DE-588)4066724-8 Wörterbuch gnd-content Markenpolitik (DE-588)4144679-3 s b DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819952&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Branding in a competitive marketplace |
| title_auth | Branding in a competitive marketplace |
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| title_full | Branding in a competitive marketplace Rajat K. Baisya |
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| topic | Branding (Marketing) Brand name products Strategic planning Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Branding (Marketing) Brand name products Strategic planning Markenpolitik Wörterbuch |
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