Verfügbarkeit: Branded spaces

Branded spaces: experience enactments and entanglements

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Bibliographische Detailangaben
Weitere Verfasser:	Sonnenburg, Stephan (HerausgeberIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Wiesbaden Springer VS 2013
Schriftenreihe:	Research Management - Culture - Interpretation
Schlagworte:	Markenpolitik Raum Konferenzschrift > 2011 > Karlsruhe
Online-Zugang:	Inhaltstext Inhaltsverzeichnis
Beschreibung:	Zusätzliches Online-Angebot unter DOI: 10.1007/978-3-658-01561-9. - Literaturangaben
Beschreibung:	286 S. Ill., graph. Darst., Kt. 21 cm
ISBN:	9783658015602 3658015608

Internformat

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Datensatz im Suchindex

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adam_text	IMAGE 1 CONTENTS STEPHAN SONNENBURG/ LAURA BAKER APPROACHING BRANDED SPACES 9 PLACES AND POSSIBILITIES MELODENA STEPHENS BALAKRISHNAN / GREG KERR THE 4 D MODEL O F PLACE BRAND MANAGEMENT 31 JAN SPECHT ARCHITECTURE AND THE DESTINATION IMAGE: SOMETHING FAMILIAR, SOMETHING NEW, SOMETHING VIRTUAL, SOMETHING TRUE 4 3 WERNER GRONAU / NICHOLAS ADJOURI BRANDING VIEWS MARKETING: LESSONS TO LEARN FOR DESTINATION MANAGEMENT 63 MICHAEL KLEIN / ANDREAS RUMPFLIUBER THE POSSIBILITY O F A SOCIAL IMAGINARY: PUBLIC HOUSING AS A TOOL FOR CITY BRANDING 75 FACTS AND FIGURES LOUISE BIELZER CORPORATE BRANDED SPACES: A GLANCE AT TODAY'S DIVERSITY AND SOME HISTORIC ORIGINS 89 BERND ANKENBRAND / SVEN MUSSLER / TIMO MUSSLER BRAND VALUE IN REAL ESTATE: THE FINANCIAL CONTRIBUTION O F PROPERTY BRANDS 109 HTTP://D-NB.INFO/1029940258 IMAGE 2 6 CONTENTS THOMAS BEZOLD NAMING RIGHTS FOR SPORTS STADIUMS: SPONSOR VERSUS CLUB - WHO MAKES THE PROPER BRAND? 121 SENSES AND SENSUALITIES GARYFALIA PALAIOLOGOU /ALAN PERM THE BRANDED EXPERIENCE: DECODING THE SPATIAL CONFIGURATION O F FLAGSHIP STORES 135 ERICA LIU APPLYING THEORY O F BRANDING SYNERGY ON CONSUMER EXPERIENCE AND SPATIAL DESIGN: A CASE STUDY 157 SONJA KASTNER HEIMATKLANGE: THE CONCEPTUAL DESIGN O F BRANDED SPACES BY MEANS O F SONIC BRANDING 167 STORIES AND SITUATIONS CHRISTOPH ENGL SOUTH TYROL: DESTINATIONS CAN BE BRANDS TOO 181 ANTTI VIHINEN A GUGGENHEIM IN EVERY CITY? 193 JORG DAUSCHER / FRANK OTTO DIETRICH / RALF SCHMIDT-BLEEKER AAALBANIA: POSSIBILITIES AND LIMITATIONS O F NATION BRANDING USING THE EXAMPLE O F ALBANIA 203 CRITIQUES AND CONSEQUENCES STEVEN MILES BRANDED SPACE; BRANDED CONSUMERS: SPACES FOR CONSUMPTION AND THE UNCOMFORTABLE CONSEQUENCES O F COMPLICIT COMMUNALITY 217 IMAGE 3 CONTENTS 7 FLORIN MURE$ANU / MONICA MURE$ANU CANNIBAL ARCHITECTURE HATES BANANAS: POST-COMMUNIST REBRANDING O F HISTORICAL SITES 229 STEFANIE LEONTIADIS SYNTAX O F INTERVENTION IN HISTORICALLY SIGNIFICANT PUBLIC OPEN URBAN SPACES 247 MARKUS F. PESCHL / THOMAS FUNDNEIDER BRANDING AS ENABLING KNOWLEDGE CREATION: THE ROLE O F SPACE AND COGNITION IN BRANDING PROCESSES 261 ABOUT THE AUTHORS 279
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spellingShingle	Branded spaces experience enactments and entanglements Markenpolitik (DE-588)4144679-3 gnd Raum (DE-588)4048561-4 gnd
subject_GND	(DE-588)4144679-3 (DE-588)4048561-4 (DE-588)1071861417
title	Branded spaces experience enactments and entanglements
title_auth	Branded spaces experience enactments and entanglements
title_exact_search	Branded spaces experience enactments and entanglements
title_full	Branded spaces experience enactments and entanglements Stephan Sonnenburg ... (ed.)
title_fullStr	Branded spaces experience enactments and entanglements Stephan Sonnenburg ... (ed.)
title_full_unstemmed	Branded spaces experience enactments and entanglements Stephan Sonnenburg ... (ed.)
title_short	Branded spaces
title_sort	branded spaces experience enactments and entanglements
title_sub	experience enactments and entanglements
topic	Markenpolitik (DE-588)4144679-3 gnd Raum (DE-588)4048561-4 gnd
topic_facet	Markenpolitik Raum Konferenzschrift 2011 Karlsruhe
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