Verfügbarkeit: How to win an election

How to win an election: the art of political campaigning

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Bibliographische Detailangaben
1. Verfasser:	Richards, Paul (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London Politico's Publ. 2004
Ausgabe:	2. ed., [fully updated and packed with new material]
Schlagworte:	Strategie Wahlkampf Großbritannien
Online-Zugang:	Inhaltsverzeichnis Inhaltsverzeichnis
Beschreibung:	XIX, 202 S. Ill.
ISBN:	9781842751008 184275100X

Internformat

MARC


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Datensatz im Suchindex

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adam_text	Contents Acknowledgments viii Preface to 2nd edition: Democracy as a minority pursuit ix Preface to 1st edition: Is politics an art or a science? xiii Part One: Planning and Preparation L What are elections for? 3 General elections 4 By-eleccions 6 Local elections 8 European elections 9 The devolved assemblies 10 Other elections 11 The problems with democracy 12 The prospects for democracy 18 State funding 21 Primary elections 22 A deeper democracy 24 How much difference does the campaign make? 24 2 The nine tribes of politics 11 Voters 28 Candidates 30 Activists 32 Fixers 35 Spin doctors 36 Pollsters 38 Pundits 39 Policy wonks 40 Journalists 42 H OW TO WIN AN ELECTION 3 Planning your campaign 45 Getting selected 45 Developments in campaigning 48 Drawing up your plan 57 Assembling your campaign team 66 Campaign headquarters 68 Fundraising 69 What is your policy? 71 Background research 75 Polling and opinion research 76 Expenses and the deposit 77 Nomination 78 Part Two: The Sound of Gunfire Direct campaigning 83 Big smiles and firm handshakes 83 Appearance 84 Canvassing and voter ID 86 Blitzing 92 Street activity 93 Getting out the vote 94 Hustings and meetings 96 Making a speech 97 Indirect campaigning I:The media 113 The role of the media 113 The impact of the media on election results 114 Messages for the media 115 Creating your messages 119 Dealing with journalists 120 Contacts 123 Deadlines 125 Tools of the trade 126 Creating news 126 Writing news releases 128 Media interviews 137 VI Contents Television debates 143 Photo-opportunities 144 Letters to the editor 146 Features and your shout articles 147 Diary columns 148 Rapid rebuttal 149 The tricks journalists play 150 Complaining 151 Spinning out of control? 152 6 Indirect campaigning II: Other forms of communication 153 Advertising and posters 153 Newsletters and leaflets 156 Party election broadcasts 160 Direct mail 161 Campaign songs 162 Manifestos 165 The Internet 166 7 When the wheels come off 173 Scandals 173 How to deal with a scandal 176 Gaffes 178 Dirty tricks 179 8 ťI therefore declare ... 183 How to win 185 How to lose 185 Conclusion: Campaigning in a post-modern world 187 Select bibliography 191 Index 193 VII
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author	Richards, Paul
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dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	2. ed., [fully updated and packed with new material]
format	Book
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spelling	Richards, Paul Verfasser aut How to win an election the art of political campaigning Paul Richards 2. ed., [fully updated and packed with new material] London Politico's Publ. 2004 XIX, 202 S. Ill. txt rdacontent n rdamedia nc rdacarrier Strategie (DE-588)4057952-9 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Großbritannien (DE-588)4022153-2 gnd rswk-swf Großbritannien (DE-588)4022153-2 g Wahlkampf (DE-588)4064292-6 s Strategie (DE-588)4057952-9 s DE-604 DE-601 pdf/application http://www.gbv.de/dms/bowker/toc/9781902301570.pdf Inhaltsverzeichnis Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Richards, Paul How to win an election the art of political campaigning Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd
subject_GND	(DE-588)4057952-9 (DE-588)4064292-6 (DE-588)4022153-2
title	How to win an election the art of political campaigning
title_auth	How to win an election the art of political campaigning
title_exact_search	How to win an election the art of political campaigning
title_full	How to win an election the art of political campaigning Paul Richards
title_fullStr	How to win an election the art of political campaigning Paul Richards
title_full_unstemmed	How to win an election the art of political campaigning Paul Richards
title_short	How to win an election
title_sort	how to win an election the art of political campaigning
title_sub	the art of political campaigning
topic	Strategie (DE-588)4057952-9 gnd Wahlkampf (DE-588)4064292-6 gnd
topic_facet	Strategie Wahlkampf Großbritannien
url	http://www.gbv.de/dms/bowker/toc/9781902301570.pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026819811&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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