Corporate reputation: brand and communication
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
2012
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | xxiii, 332 p. col. ill. 27 cm |
| ISBN: | 9780273727590 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV041370154 | ||
| 003 | DE-604 | ||
| 005 | 20131118 | ||
| 007 | t | ||
| 008 | 131021s2012 xxka||| |||| 00||| eng d | ||
| 010 | |a 2011041565 | ||
| 020 | |a 9780273727590 |c pbk. |9 978-0-273-72759-0 | ||
| 035 | |a (OCoLC)809149221 | ||
| 035 | |a (DE-599)BVBBV041370154 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-Aug4 | ||
| 050 | 0 | |a HD59.2 | |
| 082 | 0 | |a 659.2 | |
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Roper, Stuart |e Verfasser |0 (DE-588)1020417676 |4 aut | |
| 245 | 1 | 0 | |a Corporate reputation |b brand and communication |c Stuart Roper, Chris Fill |
| 264 | 1 | |a Harlow, England |b Pearson |c 2012 | |
| 300 | |a xxiii, 332 p. |b col. ill. |c 27 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Corporate image | |
| 650 | 4 | |a Reputation | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Branding (Marketing) | |
| 700 | 1 | |a Fill, Chris |d 1953- |e Verfasser |0 (DE-588)17306549X |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-026818321 | ||
Datensatz im Suchindex
| _version_ | 1804151459767386112 |
|---|---|
| any_adam_object | |
| author | Roper, Stuart Fill, Chris 1953- |
| author_GND | (DE-588)1020417676 (DE-588)17306549X |
| author_facet | Roper, Stuart Fill, Chris 1953- |
| author_role | aut aut |
| author_sort | Roper, Stuart |
| author_variant | s r sr c f cf |
| building | Verbundindex |
| bvnumber | BV041370154 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.2 |
| callnumber-search | HD59.2 |
| callnumber-sort | HD 259.2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)809149221 (DE-599)BVBBV041370154 |
| dewey-full | 659.2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2 |
| dewey-search | 659.2 |
| dewey-sort | 3659.2 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV041370154 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T00:55:10Z |
| institution | BVB |
| isbn | 9780273727590 |
| language | English |
| lccn | 2011041565 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026818321 |
| oclc_num | 809149221 |
| open_access_boolean | |
| owner | DE-Aug4 |
| owner_facet | DE-Aug4 |
| physical | xxiii, 332 p. col. ill. 27 cm |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Pearson |
| record_format | marc |
| spelling | Roper, Stuart Verfasser (DE-588)1020417676 aut Corporate reputation brand and communication Stuart Roper, Chris Fill Harlow, England Pearson 2012 xxiii, 332 p. col. ill. 27 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Corporate image Reputation Public relations Customer relations Branding (Marketing) Fill, Chris 1953- Verfasser (DE-588)17306549X aut |
| spellingShingle | Roper, Stuart Fill, Chris 1953- Corporate reputation brand and communication Corporate image Reputation Public relations Customer relations Branding (Marketing) |
| title | Corporate reputation brand and communication |
| title_auth | Corporate reputation brand and communication |
| title_exact_search | Corporate reputation brand and communication |
| title_full | Corporate reputation brand and communication Stuart Roper, Chris Fill |
| title_fullStr | Corporate reputation brand and communication Stuart Roper, Chris Fill |
| title_full_unstemmed | Corporate reputation brand and communication Stuart Roper, Chris Fill |
| title_short | Corporate reputation |
| title_sort | corporate reputation brand and communication |
| title_sub | brand and communication |
| topic | Corporate image Reputation Public relations Customer relations Branding (Marketing) |
| topic_facet | Corporate image Reputation Public relations Customer relations Branding (Marketing) |
| work_keys_str_mv | AT roperstuart corporatereputationbrandandcommunication AT fillchris corporatereputationbrandandcommunication |